Digg it UP - Writing and Speaking

Link Building Service Give Quick Results
Link building is the benchmark of being successful on the web. Well, almost everything these days staring from your favorite food, book, movie and clothes among others has a web presence or in other words an online presence. Just having a web prese

customers what they wanted. He gave them the leftover stories and melodies. Chances are, your headlines and body copy are doing the same thing as Paul did.

"The Best Prices in Town", "Memorial Day Sale", etc. Are these your headlines and bullet points? What if you wrote:

" 85% Lower Prices Than Any Other Shoe Store in Tampa"

"70%

The Easiest Way To Grab Your Prospects' Immediate Attention - Tell A Story
Did you ever talk to prospects and they appeared bored, or worst yet, they weren't even listening?Frustrating, isn't it?If you want to capture your prospects' attention, you'll need to tell a story.Most stories instantly grab y

Although I am looking forward to the new Macca album, Memory Almost Full, I am worried that many have taken his work as his best, and I think this a huge mistake.
He taught me a number of things about how to write great copy. More...
Copy Mistake Number One: Paul Got By OK, So Can I
Paul went from Rocky Raccoon to a series of solo records and hit singles. Life was well for Paul. He thought, I can be cute and still sell millions of records". This was his big mistake. In reading Claude Hopkins book, Scientific Advertising, Claude states that their is no room in copy for being funny, cute or clever. Money is a serious business.
Paul thought that he could be cute, but being cute does not sell records, at least when it comes to having song after song about Uncle Albert.
Making your customers laugh does not equal your customers giving you money. They want to know what is in it for them.
Mistake Number Two: Paul Thought He Knew His Customer Base
If you have a large enough list, your copy might convert a few people. This is natural and normal. So, you may be like Paul, thinking youv'e got a hit record, or in your case, a hit product, a hit website, etc. You'd be dead wrong.
See, Paul sacrificed great melodies, tons of cash, and a raving fan base all for the sake of being smart, clever and cute. He didn't really give his customers what they wanted. He gave them the leftover stories and melodies. Chances are, your headlines and body copy are doing the same thing as Paul did.
"The Best Prices in Town", "Memorial Day Sale", etc. Are these your headlines and bullet points? What if you wrote:
" 85% Lower Prices Than Any Other Shoe Store in Tampa"
"70%
Park City Real Estate - Buying a Second Home in Park City Utah
Buying a Second Home in Park City UtahPark City Utah is a great place to consider buying a second home. If you enjoy a variety of outdoor recreational activities year round then Park City just might be the place to consider
f solo records and hit singles. Life was well for Paul. He thought, I can be cute and still sell millions of records". This was his big mistake. In reading Claude Hopkins book, Scientific Advertising, Claude states that their is no room in copy for being funny, cute or clever. Money is a serious business.
Paul thought that he could be cute, but being cute does not sell records, at least when it comes to having song after song about Uncle Albert.
Making your customers laugh does not equal your customers giving you money. They want to know what is in it for them.
Mistake Number Two: Paul Thought He Knew His Customer Base
If you have a large enough list, your copy might convert a few people. This is natural and normal. So, you may be like Paul, thinking youv'e got a hit record, or in your case, a hit product, a hit website, etc. You'd be dead wrong.
See, Paul sacrificed great melodies, tons of cash, and a raving fan base all for the sake of being smart, clever and cute. He didn't really give his customers what they wanted. He gave them the leftover stories and melodies. Chances are, your headlines and body copy are doing the same thing as Paul did.
"The Best Prices in Town", "Memorial Day Sale", etc. Are these your headlines and bullet points? What if you wrote:
" 85% Lower Prices Than Any Other Shoe Store in Tampa"
"70%
General Theoretical Marketing Techniques
For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely e
t being cute does not sell records, at least when it comes to having song after song about Uncle Albert.
Making your customers laugh does not equal your customers giving you money. They want to know what is in it for them.
Mistake Number Two: Paul Thought He Knew His Customer Base
If you have a large enough list, your copy might convert a few people. This is natural and normal. So, you may be like Paul, thinking youv'e got a hit record, or in your case, a hit product, a hit website, etc. You'd be dead wrong.
See, Paul sacrificed great melodies, tons of cash, and a raving fan base all for the sake of being smart, clever and cute. He didn't really give his customers what they wanted. He gave them the leftover stories and melodies. Chances are, your headlines and body copy are doing the same thing as Paul did.
"The Best Prices in Town", "Memorial Day Sale", etc. Are these your headlines and bullet points? What if you wrote:
" 85% Lower Prices Than Any Other Shoe Store in Tampa"
"70%
Think - Don't React
How you think, your relationship with yourself is what decides how well you communicate with your customers and relate to your team.The most important relationship you'll ever have is the one you have with yourself so you've got to get that
ight convert a few people. This is natural and normal. So, you may be like Paul, thinking youv'e got a hit record, or in your case, a hit product, a hit website, etc. You'd be dead wrong.
See, Paul sacrificed great melodies, tons of cash, and a raving fan base all for the sake of being smart, clever and cute. He didn't really give his customers what they wanted. He gave them the leftover stories and melodies. Chances are, your headlines and body copy are doing the same thing as Paul did.
"The Best Prices in Town", "Memorial Day Sale", etc. Are these your headlines and bullet points? What if you wrote:
" 85% Lower Prices Than Any Other Shoe Store in Tampa"
"70%
TOOB Series: Turning Ordinary e-mail into Actionable Lifecycle Tasks
Leandro Goldberg, Contributing Blogger/CRM Advisor -- Part of the TOOB Series (thinking out-of-box)Here and there we're going to jump out-of-the-box with an occassional article that blends technology and
customers what they wanted. He gave them the leftover stories and melodies. Chances are, your headlines and body copy are doing the same thing as Paul did.
"The Best Prices in Town", "Memorial Day Sale", etc. Are these your headlines and bullet points? What if you wrote:
" 85% Lower Prices Than Any Other Shoe Store in Tampa"
"70% Of Our Customers Come Back Again and Again. Why? Because They Say We Treat Them Like Our Best Friend"
- Isn't that better than, "The Best Customer Service"?
Yes, it is. Don't make the same mistakes as Paul did.

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Digg it UP - Powerful Copywriting Lessons I Have Learned From Sir Paul McCartney

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