Digg it UP - Writing and Speaking

Home Equity Loan Rates – Where is the Market Headed?
In states like California there has been a decline during the last four months in home equity loans and home equity lines of credit. Many analysts are blaming the fall in equity loans on the languishing home values and rising interest rates. Rates have risen to around the 8 percent range and look as though the Federal Reserve is likely to continue raising the rate. Some economists feel that this will spell the end of the home equity loan boom. Christopher Thornberg, senior

rong put it in the subject line. Make it loud! Let the customer know about it up front.

5. Use viral marketing to get your message out. If you send out an email marketing your copywriting services or write an email selling a company’s product or service include a line about forwarding the email to the recipient’s friends, family, or business

Setting Sales Targets - The Biggest Mistakes
Tips on Setting Sales Targets, Sales Target ManagementEyes Wide Open works with owner-operators to help them set and achieve their sales targets. At this time of year a lot of businesses are revisiting their sales goals and target. We thought it would be timely to share the biggest mistakes we see businesses making when it comes to sales planning.Mistake 1: Accelerated Growth RatesIn this context, your growth rate is the percentage change in your turn

A great, truly effective way to get your name out to your prospects and market your copywriting business and also to market a product or service is to use email marketing.

Here is a list of effective techniques that have been proven to increase click-through, responses, and conversions.

1. Use short, concise, statements for your subject lines to peak the reader’s interest. Use statements similar to the "fascinations" technique used in direct mail. An example of this would be “Nicotine Drugs To Quit Smoking” or “Hidden Benefits of Being Messy”.

2. Just the same as printed direct mail, having an offer such as a free gift, free shipping and handling or buy two get the third free is very effective. Entice the reader with a gift that’s too good to pass up and they will respond. If you’re a copywriter marketing your services you may want to avoid giving away anything for free. Your skills are valuable and you should be paid well for them. The only exception would be to offer a discount to a non-profit organization.

3. Offer free money. If you are writing an email marketing letter for a company ask them what they would think of offering potential registrants the chance to win a designated amount of money. This has been very effective for some internet companies.

4. Always lead with a strong offer. Never bury it in your body copy. If it’s really strong put it in the subject line. Make it loud! Let the customer know about it up front.

Business Is A Game, But What Is Your Score!
Business is a game, or is it!If it is a game where is your score card? Are you winning or losing? Are you operating your business because it is a passion and wait until the end of the financial year to find out if you've won or lost? Maybe that's how you started, but things probably changed when the bills came in. In fact I guarantee you've wondered more than once 'Where is all the money going?'You see, business is about filling a need in the market place and

lines to peak the reader’s interest. Use statements similar to the "fascinations" technique used in direct mail. An example of this would be “Nicotine Drugs To Quit Smoking” or “Hidden Benefits of Being Messy”.

4. Always lead with a strong offer. Never bury it in your body copy. If it’s really strong put it in the subject line. Make it loud! Let the customer know about it up front.

Cheap Homes - Five Ways To Save Thousands
How do you find cheap homes? There are too many ways to list here, but there are five basic principles to learn. Understand these, and you can save thousands of dollars on your next home.Cheap Homes Are In Cheap TownsYes, there are still beautiful towns in this country where you can see a good movie, put the kids in a good school, go shopping, enjoy nearby natural beauty, and buy homes for under fifty thousand dollars. My wife and I bought a beautiful l

ree is very effective. Entice the reader with a gift that’s too good to pass up and they will respond. If you’re a copywriter marketing your services you may want to avoid giving away anything for free. Your skills are valuable and you should be paid well for them. The only exception would be to offer a discount to a non-profit organization.

4. Always lead with a strong offer. Never bury it in your body copy. If it’s really strong put it in the subject line. Make it loud! Let the customer know about it up front.

The Interviewable Resume
It is rumored that the only word William Shakespeare wrote on his resume was “Available.” We’ll probably never know if that is true. But it raises an interesting question. How much information is too much and how much is too little when dealing with resume copy?The resume is a vital piece to any job search. As companies scramble to find the ideal candidate, they use the resume to screen candidates. Done right, a resume builds an instant connection with the reader and

p>3. Offer free money. If you are writing an email marketing letter for a company ask them what they would think of offering potential registrants the chance to win a designated amount of money. This has been very effective for some internet companies.

4. Always lead with a strong offer. Never bury it in your body copy. If it’s really strong put it in the subject line. Make it loud! Let the customer know about it up front.

Kill Writers Block- Birth Articles
How Do I Make My Own Articles?Writer’s block… It’s the only thing standing between you and your success, besides the constant interruptions and events already taking place in your life. You may be thinking that this article writing stuff is going to take up loads of time and just making one article will take an eternity. STOP! There are ways to make this process as painless as possible. Plus, you already know more than you think you might. It has been said that if yo

rong put it in the subject line. Make it loud! Let the customer know about it up front.

6. Always make sure that the email you write is the same as the response page they will be sent to when they click-through. If you are a copywriter promoting your business have a link to different pages on your website (homepage, about me page, portfolio page). When they reach where they are going after the click-through the headline and the copy should carry the same theme as the email.

7. Use shorter letters. In print direct mail the longer letter is king. After many tests on the internet however, internet marketers have determined that shorter letters are much more effective. People are often in a hurry or have a hundred emails to sort through so if yours isn’t concise and to the point they will more than likely click yours to the trash.

8. Try to make your email as personal as possible. Use the prospects names, previous buying habits (like amazon.com suggesting books based on what you’ve previously bought), or comment on their business. If you’re sending a prospecting email use the name of the person you are sending it to and comment on how you may be able to improve the effectiveness of their website or email marketing letters. Use specific examples of how you can improve these things – this helps showcase your talent and is more effective than a m

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On the surface Gary looked like a really valuable employee. He was employed by a well-established regional business. He was a published author in a state-wide industry, monthly publication. He had contacts in both large and small population markets. Gary was paid well, but he wanted more.

The principles behind ranking well in the search engines are not complex, but sometimes it can be difficult knowing just where to start. Here are my top tips for those first Search Engine Optimisation steps.

If I rely on a tax preparer to prepare my tax return and it turns out the preparer added credits and deductions that were not correct - will the IRS work with me to cut out penalties and interest?

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