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Digg it UP - Take the Copywriting Quiz
Indeed coffee shops are getting a lot popular these days. Perhaps it is because people are finally taking notice and liking the different coffee flavors quite different from the commercial ones they have at home. Or perhaps it is because wherever they may be, a coffee shop is an ideal place to converse with friends and go over recent news. A coffee shop can also be a place where you can read a good book and just take a break from yo
a. go fishing
b. create your next email newsletter way ahead of schedule
c. start writing web articles to promote your business
d. enhance your professional relationships by sending email forwards to your "internet marketing buddies" and
Have you heard the joke, why is it that a man will pay $2 for a $1 item he wants and a woman will pay $1 for a $2 item that she doesn't want? Subtle gender differences in behavior, especially in communication, also appear in the selling arena. We should be aware of these differences to make our selling easier and understand their impact on our selling. What are the dif
A new client who works in a high level industry (say, pharmaceutical) drops a major rush job in your lap. He wants you to rewrite his web copy and give it more depth and professionalism. (Right now, the copy sounds like a seventh grader wrote it). You ask the client for additional information, but he has nothing else to offer. The clock is ticking and you know virtually nothing about this industry.
WHAT DO YOU DO?
Scenario 2: "What's the Problem With This Copy, Again?"
A client who runs a fairly new and underdeveloped entertainment website calls you up sounding frantic. He wants web design and new copy for a promotion he's planning to release in the very near future. You read his existing copy, find that it's well-written, grammatically sound, and takes a respectable tone. In other words: this guy's got flair. You discuss the project with him over the phone, but still you can't figure out what he needs, other than more exposure and a better website design. You take a bold guess and change the tone of the copy, but the client doesn't care for what you wrote, claiming it's "not his style."
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last week you were in a mad copywriting frenzy - jobs flying in from everywhere. This week, not so busy. You just released your last ezine (assuming you have one of these), so there's no rush there. Some potential clients are due to follow up with you sometime later this month. Your choices are:
a. go fishing
b. create your next email newsletter way ahead of schedule
c. start writing web articles to promote your business
d. enhance your professional relationships by sending email forwards to your "internet marketing buddies" and
There are quite a few potential advantages to purchasing foreclosed property, namely buying property at lower than market value and being able to move in more quickly to name just two. The trick comes in figuring out the best time to make that real estate purchase. We'll look at the advantages and drawbacks of buying properties at different stages in the process so that you can make an educated decision.The Pre-Foreclosure St
WHAT DO YOU DO?
Scenario 2: "What's the Problem With This Copy, Again?"
A client who runs a fairly new and underdeveloped entertainment website calls you up sounding frantic. He wants web design and new copy for a promotion he's planning to release in the very near future. You read his existing copy, find that it's well-written, grammatically sound, and takes a respectable tone. In other words: this guy's got flair. You discuss the project with him over the phone, but still you can't figure out what he needs, other than more exposure and a better website design. You take a bold guess and change the tone of the copy, but the client doesn't care for what you wrote, claiming it's "not his style."
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last week you were in a mad copywriting frenzy - jobs flying in from everywhere. This week, not so busy. You just released your last ezine (assuming you have one of these), so there's no rush there. Some potential clients are due to follow up with you sometime later this month. Your choices are:
a. go fishing
b. create your next email newsletter way ahead of schedule
c. start writing web articles to promote your business
d. enhance your professional relationships by sending email forwards to your "internet marketing buddies" and
EDC Gold has been called the hottest opportunity on the internet today. But seriously, what's with all the hype? With all the opportunities out there how do we know that EDC is not blowing smoke and that there actually are people out there doing well with the program?Undoubtedly if you do a search for EDC Gold on Google you will see endless claims of money making dreams and how you can cash in immediately. I was skeptical to say
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last week you were in a mad copywriting frenzy - jobs flying in from everywhere. This week, not so busy. You just released your last ezine (assuming you have one of these), so there's no rush there. Some potential clients are due to follow up with you sometime later this month. Your choices are:
a. go fishing
b. create your next email newsletter way ahead of schedule
c. start writing web articles to promote your business
d. enhance your professional relationships by sending email forwards to your "internet marketing buddies" and
Many times people associate payday loans with lower income individuals. It might surprise them to know, however, that people of all income levels, genders, professions, and ethnicities frequently use the convenience of a payday loan. There are other advantages of obtaining a payday loan online as opposed to in person. They provide quick money without the hassle of credit checks or long waiting periods. Payday loan companies, like many
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last week you were in a mad copywriting frenzy - jobs flying in from everywhere. This week, not so busy. You just released your last ezine (assuming you have one of these), so there's no rush there. Some potential clients are due to follow up with you sometime later this month. Your choices are:
a. go fishing
b. create your next email newsletter way ahead of schedule
c. start writing web articles to promote your business
d. enhance your professional relationships by sending email forwards to your "internet marketing buddies" and
What is the easiest way to learn how to buy commercial properties? By becoming a Commercial Mortgage Broker! Most people ask me what should I do, so that I can buy my first commercial property? It seems so simple to me…learn the rules of the game!So you ask, what benefit do I gain by becoming a commercial mortgage broker?Benefit #1 – Develop Relationships With LendersUnless you have a ton of money, you
a. go fishing
b. create your next email newsletter way ahead of schedule
c. start writing web articles to promote your business
d. enhance your professional relationships by sending email forwards to your "internet marketing buddies" and striking up lazy conversation on instant messenger.
Scenario 4: Indecisive Web Copy Client
A new prospect who has run his/her business for many years, finally decides to build a website. He says he's got a designer in mind but nobody is taking the project lead, not even the client himself. He asks you, the copywriter, "what should I do?" You've never really spoken to the designer and you have no idea what the client has in mind for the site (and apparently neither does the client).
WHAT DO YOU DO?
Scenario 5: Article Marketing Alert
Dina from Wordfeeder.com Copywriting and Marketing emails you and says she needs you to edit an article job for a trusted client of hers. She would like you to:
a. Tweak/tighten the copy and proofread
b. Create two versions of the article - one for submitting to article directories, and one for the client's own website
WHAT DO YOU DO?
Scenario 6: The 5 p.m. Rush Copywriting Job
You had a busy and profitable day, all client jobs went off without a hitch. It's nearing 5 p.m. and you're just about wrapping it up. Then the inevitable happens... the straggler rush job client shows up in your email inbox. She's asking you to give her brochure copy a run-through, check for strong marketing, sound grammar and writing quality, make sure headlines work conceptually with the graphics. Her job is going to print tomorrow. You were thinking about ordering some Chine
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