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  • Digg it UP - Five Ways to Write Web Copy That Sells

    7 Key Steps To Reduce Refunds and Chargebacks
    One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. So what do you do when there are some who will request a refund within 15 minutes of purchasing your product? Or even more pettier are those who wi
    iting for Scientific American, avoid technical jargon. It annoys almost everyone, academics included. Adopt the lingo your audience would use, and they will feel right at home.

    2) Use a conversational tone. Wh

    Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers
    Profiles are one of the best kept secrets around regarding Mozilla Firefox (my browser of choice).In the role of web site designer, I find it useful to have Firefox set up with various Extensions for helping test compliance, keep track of Google Adsense earnings, checking PageRank and Alexa rating, etc...However, when I am simply surfing the internet, I don't want to
    By far, the most requested service I provide is website copywriting, and it is no mystery why this is. Most people loathe writing, cannot write, do not have time to write (well), or all of the above. Factor in things like SEO, usability, and the need to say a lot with a little, and you have a frustrated author with a shortage of clients. Fortunately, common sense rules on the Internet. The guidelines for writing good web copy are no exception.

    The following is my personal checklist for writing copy that is not only search engine friendly but will have your visitors asking for more of what you sell:

    1) When in Rome, do like the Romans. I have used and abused this adage because it truly does apply to all things marketing, copywriting included. Write the way your target audience thinks and speaks about the products or services you offer. Unless you are writing for Scientific American, avoid technical jargon. It annoys almost everyone, academics included. Adopt the lingo your audience would use, and they will feel right at home.

    2) Use a conversational tone. Whi

    Intermediate List Building
    You cannot just bombard people with emails without permission. They must be sent regularly, but to a receptive audience, and not designed as out and out sales letters. You can use sales psychology, but you must have the recipient’s permission to do so, or you could be accused of spamming. That is why you should build a list, and why list building is so important. Anyone who has s
    e SEO, usability, and the need to say a lot with a little, and you have a frustrated author with a shortage of clients. Fortunately, common sense rules on the Internet. The guidelines for writing good web copy are no exception.

    The following is my personal checklist for writing copy that is not only search engine friendly but will have your visitors asking for more of what you sell:

    1) When in Rome, do like the Romans. I have used and abused this adage because it truly does apply to all things marketing, copywriting included. Write the way your target audience thinks and speaks about the products or services you offer. Unless you are writing for Scientific American, avoid technical jargon. It annoys almost everyone, academics included. Adopt the lingo your audience would use, and they will feel right at home.

    2) Use a conversational tone. Wh

    Playing With Money - And Making More
    Ready to start playing with your money? Not interested in complicated businesses or boring bank C.D.'s? Here are some methods that aren't quite a business because you can do them once, or just whenever you feel like it. Start small and the risk is small.Loan SharkingYears ago a friend got a good job when I loaned him $300 to buy the necessary tools. I charged a
    eption.

    The following is my personal checklist for writing copy that is not only search engine friendly but will have your visitors asking for more of what you sell:

    1) When in Rome, do like the Romans. I have used and abused this adage because it truly does apply to all things marketing, copywriting included. Write the way your target audience thinks and speaks about the products or services you offer. Unless you are writing for Scientific American, avoid technical jargon. It annoys almost everyone, academics included. Adopt the lingo your audience would use, and they will feel right at home.

    2) Use a conversational tone. Wh

    Receivables Factoring: An Easy Way to Free Up Cash from Unpaid Invoices
    If your business is facing cash flow challenges, account receivables factoring may be the ideal solution to the problem. With receivables factoring, you sell your accounts receivable or invoices to generate quick cash. Receivables factoring is a common practice that’s been used for centuries by businesses around the world to manage cash flow. In fact, receivables factoring transact
    have used and abused this adage because it truly does apply to all things marketing, copywriting included. Write the way your target audience thinks and speaks about the products or services you offer. Unless you are writing for Scientific American, avoid technical jargon. It annoys almost everyone, academics included. Adopt the lingo your audience would use, and they will feel right at home.

    2) Use a conversational tone. Wh

    Unsecured Loans-Avoid Threat Of Repossession
    Most Britons want to avail loans where they don’t have to put their property at risk. The tenants look for loans where they don’t have to provide any security as they nothing to offer. Many homeowners are there as well who don’t want to put their home at risk as they fear the threat of repossession.Unsecured loans don’t entail the presence of collateral. This is a goo
    iting for Scientific American, avoid technical jargon. It annoys almost everyone, academics included. Adopt the lingo your audience would use, and they will feel right at home.

    2) Use a conversational tone. While grammar and good sentence structure remain important, strike a balance between sounding stiff and just being sloppy. Think of your content as an extemporaneous speech and your audience will warm to your content immediately. (Sorry about the jargon, but you’ll have to look that one up.)

    3) SEO guru Jill Whalen (2003) said it best: “Don’t make your site look dumb” (p.14). It is more important that the text flows naturally than it is to write to a predetermined keyword density. While it might get you some temporary fame with the search engines, keyword stuffing will make your visitors will think you are as incompetent as your sales copy appears.

    4) Most people surfing the web are in a hurry and don’t care to read each and every word of your online dissertation. Instead, users haphazardly dart around pages, skimming for relevant information. When the

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