Digg it UP - Writing and Speaking

Marketing Stained Glass
I attend business workshops and seminars every month in an effort to learn more about running a business. The one common question that I hear the most is how can I market my service or product. We often have students who catch the glimpse of how great it is to do glass and they start to imagine themselves doing glass work for a living. Some have been brave enough to ask us how they might be able to make money doing stained glass. We have many times replied that we don't know, if they find out, will they please let us know how? But here are some of the basics

Now For A Free Consultation: And I’ll repeat everything you just read.

Call Now For Your Free Report: And you can read my fifteen page sales letter instead of this five page letter.

Use Copy For Sale: No hype, no BS, just good copy that sells.

There you have it. The secret code we use. You can put this into your own copy and start generating profit immediately. Or you can call me and I’ll use these and many more codes to build you a letter that will fill several pages and say nothing.

OK, in all seriousness, this kind of hype does work in certain markets, and there’s nothing wrong with it. The problem is, the kind of people who respond to these clich? quotes are often the same ones who fall for scams.

So guess what? The scams use this kind of copy. And if you deci

My Sales Funnel Theory of Article Marketing VI
Then they buy your $5000 product and they open it up one night and start to read the first few paragraphs. Then their favorite show comes on on tv. So they decide to work on your program tomorrow. Then tomorrow their buddy calls and wants to have a beer.Then the next day they pick up the package again, but they figure they don’t need the introduction – so they skip to the first chapter. Thinking that is too elementary for them, they skip to the third chapter, where you start talking to them about how to think about a product that the world really nee

The 'Never Before Seen' Key to Cracking Copy

Ok, people asked for it, and I’m delivering. I’m about to reveal the copywriter’s secret. Not the ones you’ll find in the free reports and e-books all the other guys are passing around. Not the ones disclosed to the suckers who paid for the $10,000 copywriting courses. Not the ones they teach in marketing classes at any of the best colleges. These are the secrets that you can only learn by becoming an insider.

And it’s free to all my newsletter subscribers! You won’t pay a dime for it. But I’d like you to remember one thing.

I could loose my livelihood over this. My peers will be furious if all this information leaks out, so I’m begging you to keep it under your hat. Don’t forward this to anyone…especially with my name ( Eric Engel) or my company’s name (Copy For Sale) attached to it.

So without further ado, I’m going to explain the secret language of copywriters…what we say, and what it means.

What We Say: What It Means

Profit Generating: You don’t actually sell anything…you just convince people to send you money.

Free Report: Another advertisement (like this one) promoting my product or service.

Statistics Show, Studies Say: I couldn’t find any real evidence to support my claims.

What If You Could, Now You Can, People Laughed When I: I didn’t feel like taking the time to think up an original headline.

You Won’t Believe: Because this is such a bogus claim.

Now You Can Learn The Secret To ------: Now I’m going to tell you my baseless theory (after you’ve paid).

Don’t Take My Word For It: Because you can’t

Look What Others Have To Say: See how creative I am by coming up with all these names?

This Confidential Information: This pointless dribble that will make you feel like an important insider.

But Before I Go Into That, Let Me Tell You About A Friend Of Mine Who…: I could have told your what this letter is about in five words or less, but someone paid me $1,500 to write it, and the only thing I can fill it with is a pointless anecdotal story.

Now I’m Ready To Share My Success Secrets: I wasn’t quite pulling in enough money, so I thought I’d tell everyone else how not to pull in money.

You’ll Double Your Website Income In Two Months: I’m counting on the fact that you’re so desperate for money, you’ll read this whole letter…and that means you’re not making any money…and zero times two is zero.

All You Have To Do Is Sign Up For My Newsletter: So I can send you more advertising, and you’ll eventually send me some money.

Over [any number] Percent Of People…: Don’t feel alone in your financial shortcomings…there are a lot of people reading this letter.

I’ve Been In This Business For [any number] Years And…: I still haven’t made a dime. /Or/ I’m still making money off schmucks like you.

Network Marketing, Multi Level Marketing, Affiliate Marketing: Pyramids

Time Limited Offer: Although I’ll be happy to accept your money any time you want to send it, I’d prefer to have it today before you really start thinking about this whole ridiculous mess and change your mind.

Call Now For A Free Consultation: And I’ll repeat everything you just read.

Call Now For Your Free Report: And you can read my fifteen page sales letter instead of this five page letter.

Use Copy For Sale: No hype, no BS, just good copy that sells.

So guess what? The scams use this kind of copy. And if you deci

Creating A Successful Ezine - 4 Ways To Profit From Your Ezine
Publishing an ezine and having a strong list of subscribers can be really challenging. All you have to do to make money is strengthen your relationship with your opt-in members and try to convert them into customers. Here are 4 useful tips to increase your income by publishing an ezine.1. Write And Promote Articles Writing articles can be an excellent way to connect with your readers and increase your revenue. The idea is to use a resource box or a link inside your article that points to a webpage of your choice out of which you expect to make

opy For Sale) attached to it.