oposal, you want to tell people up front about your deepest discounts, your fastest delivery or your grandest idea. Get their attention right off the bat, and you'll likely have your message read. (It's even better if your offer happens to be time sensitive.) Examples include:

Half Off Leather

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. And, with user behavior changing so much in response to overwhelming amounts of spam, the attention spans of email readers are getting shorter. Needless to say, it's vital to make the most of your introduction via the email subject line.

Email marketing powerhouse DoubleClick.com conducts annual surveys with regard to user behavior when it comes to email. A couple of the statistics from their latest findings are interesting. The second biggest motivator in opening email is the subject line. (The first is the "from" line.)

Because subject lines are often truncated at around 40 characters -- and because email readers usually have their index fingers poised over the delete button -- we're left with about three seconds and approximately six words to make an impression. So what works? Which types of subject lines have proven to be successful? Here are my top three.

Make An Offer

It's an old sales clich? that still holds true in the fast-paced world of cyberspace: Lead with your best offer. Whether a product, a service or a proposal, you want to tell people up front about your deepest discounts, your fastest delivery or your grandest idea. Get their attention right off the bat, and you'll likely have your message read. (It's even better if your offer happens to be time sensitive.) Examples include:

Half Off Leather

y, it's vital to make the most of your introduction via the email subject line.

Email marketing powerhouse DoubleClick.com conducts annual surveys with regard to user behavior when it comes to email. A couple of the statistics from their latest findings are interesting. The second biggest motivator in opening email is the subject line. (The first is the "from" line.)

Because subject lines are often truncated at around 40 characters -- and because email readers usually have their index fingers poised over the delete button -- we're left with about three seconds and approximately six words to make an impression. So what works? Which types of subject lines have proven to be successful? Here are my top three.

Make An Offer

It's an old sales clich? that still holds true in the fast-paced world of cyberspace: Lead with your best offer. Whether a product, a service or a proposal, you want to tell people up front about your deepest discounts, your fastest delivery or your grandest idea. Get their attention right off the bat, and you'll likely have your message read. (It's even better if your offer happens to be time sensitive.) Examples include:

Half Off Leather

ator in opening email is the subject line. (The first is the "from" line.)

Because subject lines are often truncated at around 40 characters -- and because email readers usually have their index fingers poised over the delete button -- we're left with about three seconds and approximately six words to make an impression. So what works? Which types of subject lines have proven to be successful? Here are my top three.

Make An Offer

It's an old sales clich? that still holds true in the fast-paced world of cyberspace: Lead with your best offer. Whether a product, a service or a proposal, you want to tell people up front about your deepest discounts, your fastest delivery or your grandest idea. Get their attention right off the bat, and you'll likely have your message read. (It's even better if your offer happens to be time sensitive.) Examples include:

Half Off Leather

rds to make an impression. So what works? Which types of subject lines have proven to be successful? Here are my top three.

Make An Offer

It's an old sales clich? that still holds true in the fast-paced world of cyberspace: Lead with your best offer. Whether a product, a service or a proposal, you want to tell people up front about your deepest discounts, your fastest delivery or your grandest idea. Get their attention right off the bat, and you'll likely have your message read. (It's even better if your offer happens to be time sensitive.) Examples include:

Half Off Leather

oposal, you want to tell people up front about your deepest discounts, your fastest delivery or your grandest idea. Get their attention right off the bat, and you'll likely have your message read. (It's even better if your offer happens to be time sensitive.) Examples include:

Half Off Leather Boots Until March 1st

Top 10 Reasons to Attend [Whatever]

Your Link on High Ranking Web Pages

State A Benefit

Since the majority of consumer and B2B customers live in the "what's in it for me" world, benefits always make powerful subject lines. Telling the readers what the end results of their actions will be helps them visualize the need for your product or service. Here are a few examples based on the subject lines above:

Wear Fall's Hottest Trends for 50% Off

Learn [Whatever] in Only Two Days

Build Link Popularity & Traffic for Your Site

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Evoke Curiosity

We're all nosey to a point. Our curiosity