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Digg it UP - Sales Results Happen When Your Sales Letter Is Fascinating And Easy To Respond To
After your account has been opened with your web host and you've set the DNS for your website (see Parts 1 and 2 for more information) you can start to upload your content. The most common way this is done is through FTP (File Transfer Protocol) software, but there are a few other options as well.The FTP protocol lets you transfer data files from one computer to another. Your web hosting company will give you the information you need to connect to your site with FTP.You normally would use software like WS_FTP or FileZilla to connect. Your FTP address will usually be ftp.yourdomain.com.Your web host will also tell you where your files should be uploaded to on the server. There is usually a folder in the root directory of your website called public_html, www or something similar. This is where you need to store all your website files to make them accessible to the public on the internet.You might have to adjust some settings in your FTP software to make the files uplo
Emphasise the urgency of taking the next step whilst it is fresh in his mind. If he thinks “I’ll do it later” it won’t happen. Chances are your letter and response mechanism will get buried under all the other things vying for his attention every day.
MAKE IT EASY FOR YOUR PROSPECTS TO BUY
Whenever we purchase something we ‘take a risk’ that what we are buying will do what we want or give us the result we are looking for.
And, although we don’t vocalise it the question we are asking is “am I getting value for my money, will I regret this purchase?”
Because you believe in your service or product you would be quick to reassure your customer “Yes, you get exactly what I’m promising”. You do your best to remove any doubt from his mind.
The way to do this in your letter or advert is by using ‘risk-reversal’ -- give your customer peace of mind by describing your guarantee ‘up-front’.
“Giving a money-back guarantee will reassure your prospect and give a startling increase to your results”
Tell your customer you give a 100% money-back promise and you are taking the risk off his shoulders; give him the confidence and peace of mind to go ahead.
I was explaining this to a business coach. She was very concerned about offering a full money-back promise and in fact said she found it ‘very scary’.
When I asked
Keep the Content ComingYour website is finally built. It’s professionally designed, has compelling content, and it has vast amounts of helpful information about your products or services. But, and this is an important but…is your website working for you?Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Here are some things to improve your website’s sales power:1. Update Your Portfolio: If you have a portfolio of your work (photographers, architects, landscapers, designers, writers, etc.), keep your "latest and greatest" work current. Send an enthusiastic e-mail to your customers to let them know it’s been updated.2. Write Articles: You are an expert in your field. Customers are hungry for the information only you can provide. Give them helpful advice and tips. On your homepage, let website visitors know about this section.3. Add a Dis
You must make your letter attractive to your reader so they get your full sales message. So how are you going to catch AND KEEP his/her attention?
You may have come across the acronym AIDA, which stands for:
Attention
Interest
Desire
Action
You know your letter must attract your reader’s attention, otherwise it won’t be read. And if he (or she) doesn’t read it he won’t respond. If what you are offering is important to him you have let him down, because he never knows about it.
Having got his attention you must keep his interest in what you are writing about, then create a desire to own or receive whatever it is you are offering. ‘Paint the picture’ so he sees himself already enjoying your product or the results of your service.
And finally, lead him through the action you want him to take next.
If you don’t take your reader through the whole of this process it is unlikely you’ll get his (or her) business.
I use what I call the ‘extended AIDA’ -- AIDA-A. The extra ‘A’ is another ‘Attention mechanism’; namely the PS at the end of your letter. It’s often your second chance to catch your reader’s attention and it should be as compelling and strong as your main headline at the beginning.
A strong P.S., which often comes from the headlines you’ve developed, can increase your readership by up to 67%. So -- missing the P.S. off your letter could mean up to 67 people out of 100 throw it away without a second glance!
“SURPRISING DISCOVERY; THE PS IN YOUR LETTER IS OFTEN THE SECOND ITEM THAT WILL BE READ”
When people receive their post - whether it is personal or business - they often use an unconscious selection process for the order they open and read it in.
The most common sequence people follow is:
Sort:
He (or she) decides, probably without really thinking about it, the order he opens each item. Usually bulky - interesting - packages are opened first because they create curiosity, especially if they are unexpected. Followed by any hand-written letters; these are more personal and likely to be from a friend or relation. Next comes the ‘official - looking’ letters such as bank statements, government correspondence etc.
Finally, if at all, the ‘junk mail’.
Yes, that’s what we call it isn’t it? The marketing letters from people who are trying to catch our attention is often referred to as ‘junk mail’. And, whether we like it or not, our marketing letters are frequently regarded in the same way - especially if the recipient has no interest in what we are writing about because we have not targeted the right people.
Opening a Letter:
When a letter is opened research has shown most people:
* Check the name and address to make sure it is addressed correctly to him/her.
* Read the headline or the first sentence.
* If it has attracted his attention sufficiently, the end of the letter is checked to see who it is from and…
* If there is a P.S. this is read as well. (This is why there should always be a P.S. - don’t forget it is your second chance to get your reader’s attention and entice him to read your letter).
Bin/Read:
Then the decision is made to either ‘bin the letter’ or read it.
It is your job to make sure your letter is read, and not ‘binned’, get every possible aspect of it right so your targeted audience responds in the way you want him to.
By the way, ‘gimmicky’ bulk mail only works IF the recipient is actually interested in your offer. No amount of clever ‘promotional gifts or inserts’ create a response where there is no interest or desire. That’s where TARGETING YOUR AUDIENCE MAKES A REAL DIFFERENCE.
KEEPING YOUR PROSPECT’S INTEREST
You’ve grabbed your reader’s attention with your brilliant headline or opening sentence. Now you’ve got to keep his (or her) interest. Follow up your headline with something to encourage him to read on.
You see this all the time in newspapers and magazines. The headline catches your attention first. Then the first paragraph is written to keep your interest high so you read the rest of the article.
This is what your letter must do.
Aim to get your reader excited about your offer -- this is where the benefits it gives, how it’s been used by others and their testimonials -- does some of the work for you.
You must ‘paint the picture’ so your reader sees himself using your product or getting the result your service promises. Then…
TELL HIM WHAT TO DO NEXT…
Now you have got your reader keyed up with your letter and offer – don’t let him drift away. Tell him the action he needs to take, the next step he must follow so he can have the promised results for himself.
“If you don’t give a very clear call to action then very little action will be taken and your sales will be minimal or even non-existent…”
Don’t assume he will figure out for himself he can phone, write or send an email to you. He’s a busy person – make it as easy as possible for him. Tell him to phone the 0800 number, tell him to complete the request or enquiry form (never call it an order form by the way, people really don’t like ‘ordering’ – too much like a sales instruction) or tell him to send an email NOW!
Emphasise the urgency of taking the next step whilst it is fresh in his mind. If he thinks “I’ll do it later” it won’t happen. Chances are your letter and response mechanism will get buried under all the other things vying for his attention every day.
MAKE IT EASY FOR YOUR PROSPECTS TO BUY
Whenever we purchase something we ‘take a risk’ that what we are buying will do what we want or give us the result we are looking for.
And, although we don’t vocalise it the question we are asking is “am I getting value for my money, will I regret this purchase?”
Because you believe in your service or product you would be quick to reassure your customer “Yes, you get exactly what I’m promising”. You do your best to remove any doubt from his mind.
The way to do this in your letter or advert is by using ‘risk-reversal’ -- give your customer peace of mind by describing your guarantee ‘up-front’.
“Giving a money-back guarantee will reassure your prospect and give a startling increase to your results”
Tell your customer you give a 100% money-back promise and you are taking the risk off his shoulders; give him the confidence and peace of mind to go ahead.
I was explaining this to a business coach. She was very concerned about offering a full money-back promise and in fact said she found it ‘very scary’.
When I asked h
Workplace communication and teamwork are essential to pilots and their crew. When everything is going right workplace communication in the cockpit of an airliner is not so important, but when things start to go wrong it is omnipotent. Consider if you will the perfect flight gone wrong; consider bad weather, heavy traffic, in flight equipment failure and poor visibility.All these factors add up and make things more difficult. You can ask any NTSB crash scene investigator and they will tell you that aircraft accidents happen through a comedy of errors. It is not just one thing that brings down an airliner or an aircraft and generally workplace communication or cockpit miscommunication plays at least some of the blame.Workplace communication skills are not just essential to an efficiently run office building. When you're flying in an aircraft you are playing for keeps and workplace communication is key.Any military aviator will also tell you the same thing. During the hea
A strong P.S., which often comes from the headlines you’ve developed, can increase your readership by up to 67%. So -- missing the P.S. off your letter could mean up to 67 people out of 100 throw it away without a second glance!
“SURPRISING DISCOVERY; THE PS IN YOUR LETTER IS OFTEN THE SECOND ITEM THAT WILL BE READ”
When people receive their post - whether it is personal or business - they often use an unconscious selection process for the order they open and read it in.
The most common sequence people follow is:
Sort:
He (or she) decides, probably without really thinking about it, the order he opens each item. Usually bulky - interesting - packages are opened first because they create curiosity, especially if they are unexpected. Followed by any hand-written letters; these are more personal and likely to be from a friend or relation. Next comes the ‘official - looking’ letters such as bank statements, government correspondence etc.
Finally, if at all, the ‘junk mail’.
Yes, that’s what we call it isn’t it? The marketing letters from people who are trying to catch our attention is often referred to as ‘junk mail’. And, whether we like it or not, our marketing letters are frequently regarded in the same way - especially if the recipient has no interest in what we are writing about because we have not targeted the right people.
Opening a Letter:
When a letter is opened research has shown most people:
* Check the name and address to make sure it is addressed correctly to him/her.
* Read the headline or the first sentence.
* If it has attracted his attention sufficiently, the end of the letter is checked to see who it is from and…
* If there is a P.S. this is read as well. (This is why there should always be a P.S. - don’t forget it is your second chance to get your reader’s attention and entice him to read your letter).
Bin/Read:
Then the decision is made to either ‘bin the letter’ or read it.
It is your job to make sure your letter is read, and not ‘binned’, get every possible aspect of it right so your targeted audience responds in the way you want him to.
By the way, ‘gimmicky’ bulk mail only works IF the recipient is actually interested in your offer. No amount of clever ‘promotional gifts or inserts’ create a response where there is no interest or desire. That’s where TARGETING YOUR AUDIENCE MAKES A REAL DIFFERENCE.
KEEPING YOUR PROSPECT’S INTEREST
You’ve grabbed your reader’s attention with your brilliant headline or opening sentence. Now you’ve got to keep his (or her) interest. Follow up your headline with something to encourage him to read on.
You see this all the time in newspapers and magazines. The headline catches your attention first. Then the first paragraph is written to keep your interest high so you read the rest of the article.
This is what your letter must do.
Aim to get your reader excited about your offer -- this is where the benefits it gives, how it’s been used by others and their testimonials -- does some of the work for you.
You must ‘paint the picture’ so your reader sees himself using your product or getting the result your service promises. Then…
TELL HIM WHAT TO DO NEXT…
Now you have got your reader keyed up with your letter and offer – don’t let him drift away. Tell him the action he needs to take, the next step he must follow so he can have the promised results for himself.
“If you don’t give a very clear call to action then very little action will be taken and your sales will be minimal or even non-existent…”
Don’t assume he will figure out for himself he can phone, write or send an email to you. He’s a busy person – make it as easy as possible for him. Tell him to phone the 0800 number, tell him to complete the request or enquiry form (never call it an order form by the way, people really don’t like ‘ordering’ – too much like a sales instruction) or tell him to send an email NOW!
Emphasise the urgency of taking the next step whilst it is fresh in his mind. If he thinks “I’ll do it later” it won’t happen. Chances are your letter and response mechanism will get buried under all the other things vying for his attention every day.
MAKE IT EASY FOR YOUR PROSPECTS TO BUY
Whenever we purchase something we ‘take a risk’ that what we are buying will do what we want or give us the result we are looking for.
And, although we don’t vocalise it the question we are asking is “am I getting value for my money, will I regret this purchase?”
Because you believe in your service or product you would be quick to reassure your customer “Yes, you get exactly what I’m promising”. You do your best to remove any doubt from his mind.
The way to do this in your letter or advert is by using ‘risk-reversal’ -- give your customer peace of mind by describing your guarantee ‘up-front’.
“Giving a money-back guarantee will reassure your prospect and give a startling increase to your results”
Tell your customer you give a 100% money-back promise and you are taking the risk off his shoulders; give him the confidence and peace of mind to go ahead.
I was explaining this to a business coach. She was very concerned about offering a full money-back promise and in fact said she found it ‘very scary’.
When I asked
Apparently many leading Adsense earners own several blogs and it is only through this blog empire that they are able to sustain high Adsense earnings.So how big does a Adsense blog empire need to be to generate a million dollars a year? One famous blogger who revealed in a post that he was on track to making a million dollars a year from his average daily Adsense earnings had a network or empire of about 100 blogs.This real-life Adsense blog empire example is a good yard stick to start with, however it is important to also realize that this blogger already had all the best positions in his blogs taken. So his Google Adsense ads were not placed particularly well on a vast majority of his blogs. Suggesting that if one had fewer blogs but was careful to place the ads in all the best positions, chances are extremely high that they would require a much smaller Adsense blog empire to achieve that magic figure of a million dollars in one year.It is also important to note that the
Opening a Letter:
When a letter is opened research has shown most people:
* Check the name and address to make sure it is addressed correctly to him/her.
* Read the headline or the first sentence.
* If it has attracted his attention sufficiently, the end of the letter is checked to see who it is from and…
* If there is a P.S. this is read as well. (This is why there should always be a P.S. - don’t forget it is your second chance to get your reader’s attention and entice him to read your letter).
Bin/Read:
Then the decision is made to either ‘bin the letter’ or read it.
It is your job to make sure your letter is read, and not ‘binned’, get every possible aspect of it right so your targeted audience responds in the way you want him to.
By the way, ‘gimmicky’ bulk mail only works IF the recipient is actually interested in your offer. No amount of clever ‘promotional gifts or inserts’ create a response where there is no interest or desire. That’s where TARGETING YOUR AUDIENCE MAKES A REAL DIFFERENCE.
KEEPING YOUR PROSPECT’S INTEREST
You’ve grabbed your reader’s attention with your brilliant headline or opening sentence. Now you’ve got to keep his (or her) interest. Follow up your headline with something to encourage him to read on.
You see this all the time in newspapers and magazines. The headline catches your attention first. Then the first paragraph is written to keep your interest high so you read the rest of the article.
This is what your letter must do.
Aim to get your reader excited about your offer -- this is where the benefits it gives, how it’s been used by others and their testimonials -- does some of the work for you.
You must ‘paint the picture’ so your reader sees himself using your product or getting the result your service promises. Then…
TELL HIM WHAT TO DO NEXT…
Now you have got your reader keyed up with your letter and offer – don’t let him drift away. Tell him the action he needs to take, the next step he must follow so he can have the promised results for himself.
“If you don’t give a very clear call to action then very little action will be taken and your sales will be minimal or even non-existent…”
Don’t assume he will figure out for himself he can phone, write or send an email to you. He’s a busy person – make it as easy as possible for him. Tell him to phone the 0800 number, tell him to complete the request or enquiry form (never call it an order form by the way, people really don’t like ‘ordering’ – too much like a sales instruction) or tell him to send an email NOW!
Emphasise the urgency of taking the next step whilst it is fresh in his mind. If he thinks “I’ll do it later” it won’t happen. Chances are your letter and response mechanism will get buried under all the other things vying for his attention every day.
MAKE IT EASY FOR YOUR PROSPECTS TO BUY
Whenever we purchase something we ‘take a risk’ that what we are buying will do what we want or give us the result we are looking for.
And, although we don’t vocalise it the question we are asking is “am I getting value for my money, will I regret this purchase?”
Because you believe in your service or product you would be quick to reassure your customer “Yes, you get exactly what I’m promising”. You do your best to remove any doubt from his mind.
The way to do this in your letter or advert is by using ‘risk-reversal’ -- give your customer peace of mind by describing your guarantee ‘up-front’.
“Giving a money-back guarantee will reassure your prospect and give a startling increase to your results”
Tell your customer you give a 100% money-back promise and you are taking the risk off his shoulders; give him the confidence and peace of mind to go ahead.
I was explaining this to a business coach. She was very concerned about offering a full money-back promise and in fact said she found it ‘very scary’.
When I asked
You've finally decided to start your home based business... congratulations! You're on the road to financial and personal freedom and living life by your rules.But you want to do it right, so you're going to need a few tools.ResearchWhen starting anything new, you're going to need to focus on learning as much you can to get up to speed with everyone else that's running their own businesses. You need to look into the markets that you are considering starting a business in. You need to talk to other home business owners to see what they can tell you about starting your up.In short, you need to do a little leg work in order to know exactly what you're getting yourself into.But don't spend too long in this area. That's called procrastination, not research. If you're stumped at where to begin, talking with the chamber of commerce in your area might lead you in the right direction for all the information you'll need.Can you work
You see this all the time in newspapers and magazines. The headline catches your attention first. Then the first paragraph is written to keep your interest high so you read the rest of the article.
This is what your letter must do.
Aim to get your reader excited about your offer -- this is where the benefits it gives, how it’s been used by others and their testimonials -- does some of the work for you.
You must ‘paint the picture’ so your reader sees himself using your product or getting the result your service promises. Then…
TELL HIM WHAT TO DO NEXT…
Now you have got your reader keyed up with your letter and offer – don’t let him drift away. Tell him the action he needs to take, the next step he must follow so he can have the promised results for himself.
“If you don’t give a very clear call to action then very little action will be taken and your sales will be minimal or even non-existent…”
Don’t assume he will figure out for himself he can phone, write or send an email to you. He’s a busy person – make it as easy as possible for him. Tell him to phone the 0800 number, tell him to complete the request or enquiry form (never call it an order form by the way, people really don’t like ‘ordering’ – too much like a sales instruction) or tell him to send an email NOW!
Emphasise the urgency of taking the next step whilst it is fresh in his mind. If he thinks “I’ll do it later” it won’t happen. Chances are your letter and response mechanism will get buried under all the other things vying for his attention every day.
MAKE IT EASY FOR YOUR PROSPECTS TO BUY
Whenever we purchase something we ‘take a risk’ that what we are buying will do what we want or give us the result we are looking for.
And, although we don’t vocalise it the question we are asking is “am I getting value for my money, will I regret this purchase?”
Because you believe in your service or product you would be quick to reassure your customer “Yes, you get exactly what I’m promising”. You do your best to remove any doubt from his mind.
The way to do this in your letter or advert is by using ‘risk-reversal’ -- give your customer peace of mind by describing your guarantee ‘up-front’.
“Giving a money-back guarantee will reassure your prospect and give a startling increase to your results”
Tell your customer you give a 100% money-back promise and you are taking the risk off his shoulders; give him the confidence and peace of mind to go ahead.
I was explaining this to a business coach. She was very concerned about offering a full money-back promise and in fact said she found it ‘very scary’.
When I asked
Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.I myself as a manager in several organizations receive my share of irrelevant and sometimes insulting exchanges of link invitations from companies/organizations that have absolutely no relevance to my area of business and/or complementary industry. I am always amazed that those companies portray themselves in such a poor manner.The Common MethodIt is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company/website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individua
Emphasise the urgency of taking the next step whilst it is fresh in his mind. If he thinks “I’ll do it later” it won’t happen. Chances are your letter and response mechanism will get buried under all the other things vying for his attention every day.
MAKE IT EASY FOR YOUR PROSPECTS TO BUY
Whenever we purchase something we ‘take a risk’ that what we are buying will do what we want or give us the result we are looking for.
And, although we don’t vocalise it the question we are asking is “am I getting value for my money, will I regret this purchase?”
Because you believe in your service or product you would be quick to reassure your customer “Yes, you get exactly what I’m promising”. You do your best to remove any doubt from his mind.
The way to do this in your letter or advert is by using ‘risk-reversal’ -- give your customer peace of mind by describing your guarantee ‘up-front’.
“Giving a money-back guarantee will reassure your prospect and give a startling increase to your results”
Tell your customer you give a 100% money-back promise and you are taking the risk off his shoulders; give him the confidence and peace of mind to go ahead.
I was explaining this to a business coach. She was very concerned about offering a full money-back promise and in fact said she found it ‘very scary’.
When I asked her what she would do if a client of hers was unhappy with her service, would she give them a refund or say “tough!” she quickly responded she wouldn’t want the client to be unhappy and would refund immediately.
“Well, where’s the difference?” I queried “As an ethical business woman you would treat your client decently, why not tell people at the beginning so they are reassured, rather than ‘crossing that bridge’ when you come to it?”
Many businesses are concerned about giving guarantees because they think people will take advantage. Most people genuinely want to do business and gain the benefit you are describing. Provided your service or product does perform as you have claimed your customer will be happy and won’t need to take up your guarantee.
Experience has shown the attrition rate rarely reaches even 5%. So, if offering a risk-reversal guarantee increases your results by, let’s say 45% then, even if you do have an unexpected 5% attrition, you have still gained 40% you wouldn’t have had without the guarantee.
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<a href="http://www.diggitup.net/article/161062/diggitup-Sales-Results-Happen-When-Your-Sales-Letter-Is-Fascinating-And-Easy-To-Respond-To.html">Sales Results Happen When Your Sales Letter Is Fascinating And Easy To Respond To</a>
BB link (for phorums):
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