Tags |
|
|
Links |
|
|
Digg it UP - Three Steps To Pump Up The Drama In Your Copy
Anyone can sell anything on eBay. Open an account, list your product, and wait for the bids to start coming in. While it is true that anyone can sell, to be successful, you need to know the inside secrets.One woman made over $250,000 last year on items sold on eBay. She is just one out of thousands and thousands of people that make a ton of money just selling merchandise.Are you ready to learn how to be an eBay seller? You will find it to be easy, fun, and exciting. Here are some of the things that you need to know to get started.Just eBayAlthough there are several other quality auction websites, eBay is by far the most popular and most successful. Although you could start using all the other sites, by spreading yourself out too thin you take the risk of getting things mixed up. In reality, it is better to use eBay and focus your attention and efforts on this one
The addition of 14 words, 'the ones that were all lined up -- just so -- like soldiers on a battlefield', added depth to the scene and gave us a mental picture of Robin without fully describing her. The soldiers on the battlefield simile sets up
What if everyone investing in the capitalization of American Business? What if it were easy? What if people could trade on eTrade without losing their shirt or going over board with day trading risk? What if everyone always made money in the market?What if there were less regulations slowing companies down and tying their hands behind their backs preventing them from making money? What if the wall street crowd was always on the up and up? What if investing were much simpler and did not have all those forms and rules?What if you could be more in control? Do you think more Americans would invest and save in 401Ks and mutual funds? What if stockbrokers were something you felt safer with instead of classifying them as car salesmen types?What if you did not have the government pocketing your money each month for a social security you do not believe you will ever see? What if you cou
At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just isn't so.
Fiction and copywriting share the same heart: emotion.
What's the goal for a fiction writer? I mean a slam-bang Harry Potter series type fiction writer? To write best-selling novels.
And what's the target for a copywriter? To write best-selling controls, of course.
There are three fiction techniques that can pump up the drama in your copy:
- Imagery
- Tension
- Release
Let's look at them one at a time.
IMAGERY
Imagery is defined as 'mental images' or 'figurative language'. What it does is create pictures in a reader's head through words.
The best way to get an image across is to find some common ground with the reader. That's where similes and metaphors help. While some might think that this kind of writing has no business being in direct-mail copy, I'm here to disprove that.
Here's an example for organic tranquilizer we’ll call Calm-All:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips.
We've all, at one time in our lives, probably felt like Becky. And that paragraph gives us a visual image of how she’s feeling. But what about Robin? How about this:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips -- the ones that were all lined up -- just so -- like soldiers on a battlefield.
The addition of 14 words, 'the ones that were all lined up -- just so -- like soldiers on a battlefield', added depth to the scene and gave us a mental picture of Robin without fully describing her. The soldiers on the battlefield simile sets up t
Search Engines Optimization:Your website must be good optimized by various SEO techniques. Before starting increasing Backlinks for your website you need to check following things must be done properly.1. Your website must have properly designed, no broken links on your website, Internal Linking structure must be designed properly.2.Title, description, keywords, anchor text must me properly placed.Backlinks and PageRank:Google Gives PageRank for every web pages of your website. (Download Google Toolbar to Check PageRank of your website). PageRank depends on Backlinks. If your WebPages having number of Backlinks from various websites then your WebPages can get good PageRank.You need to improve PageRank of your every page of your web site because Google gives PageRank for every page so that your website can get good traffic from every page.Increase Bac
And what's the target for a copywriter? To write best-selling controls, of course.
There are three fiction techniques that can pump up the drama in your copy:
- Imagery
- Tension
- Release
Let's look at them one at a time.
IMAGERY
Imagery is defined as 'mental images' or 'figurative language'. What it does is create pictures in a reader's head through words.
The best way to get an image across is to find some common ground with the reader. That's where similes and metaphors help. While some might think that this kind of writing has no business being in direct-mail copy, I'm here to disprove that.
Here's an example for organic tranquilizer we’ll call Calm-All:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips.
We've all, at one time in our lives, probably felt like Becky. And that paragraph gives us a visual image of how she’s feeling. But what about Robin? How about this:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips -- the ones that were all lined up -- just so -- like soldiers on a battlefield.
The addition of 14 words, 'the ones that were all lined up -- just so -- like soldiers on a battlefield', added depth to the scene and gave us a mental picture of Robin without fully describing her. The soldiers on the battlefield simile sets up
Home Improvement Loan financing options are numerous, and lenders offer a wide variety of payment options, rates, and terms. One of the absolute best ways to add value to your home and enhance the quality of life inside is by undertaking a home improvement project aimed at sprucing it up or adding extra amenities. Some of the most popular upgrades also give n the highest dollar-for-dollar return on your investment. Remodeling a kitchen, adding a bathroom, or replacing an aging roof, can add equity now, and market value later on if you decide to rent or sell your property.Home Improvement Mortgage Refinance Many homeowners are refinancing to lock in attractive long term fixed interest rates, and thereby using the extra money to pay for remodeling projects. With this type of home improvement loan, you can schedule repayment for 20 or 30 years into the future, and the i
The best way to get an image across is to find some common ground with the reader. That's where similes and metaphors help. While some might think that this kind of writing has no business being in direct-mail copy, I'm here to disprove that.
Here's an example for organic tranquilizer we’ll call Calm-All:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips.
We've all, at one time in our lives, probably felt like Becky. And that paragraph gives us a visual image of how she’s feeling. But what about Robin? How about this:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips -- the ones that were all lined up -- just so -- like soldiers on a battlefield.
The addition of 14 words, 'the ones that were all lined up -- just so -- like soldiers on a battlefield', added depth to the scene and gave us a mental picture of Robin without fully describing her. The soldiers on the battlefield simile sets up
When it comes the Gulf States, Birmingham is a classic southern city. If you are considering relocating to Birmingham, here is a snapshot of the city.Birmingham is a medium sized city located in Jefferson County, Alabama. This city has a population of 242,820 residents, and is on the decline – with a loss of 8.5% of its numbers in the last ten years. Home to several famous residents, including politician Condoleeza Rice and Courteney Cox, actress, this city is a densely populated region (taking up 149.9 square miles). Birmingham is also known for its unique racial profile.When relocating to Birmingham, there are a few facts to be considered. The median age of the residents in this city is 34.3 years, slightly younger than the median age of the rest of the United States. The median yearly household income in Birmingham is $26,735 – below the national average. Housing costs are below av
We've all, at one time in our lives, probably felt like Becky. And that paragraph gives us a visual image of how she’s feeling. But what about Robin? How about this:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips -- the ones that were all lined up -- just so -- like soldiers on a battlefield.
The addition of 14 words, 'the ones that were all lined up -- just so -- like soldiers on a battlefield', added depth to the scene and gave us a mental picture of Robin without fully describing her. The soldiers on the battlefield simile sets up
On the internet, where there are more opportunities than the mind can imagine, it is not at all difficult for people to make money. There are so many avenues of success open, so many opportunities, that any person, who is willing to engage in any respectable business, may find lucrative success.Those who really desire to attain independence, have only to set their minds upon it. If one will adopt the proper means, as they do in regard to any other object which they wish to accomplish, the goal is easily achieved.To make money, requires a clear brain, a clear goal, a decisive plan and burning desire to succeed in the achievement of one’s desires. Without these things, how are you to know if and when you have reached your destination?Whatever is worth doing is worth doing well. This old proverb if full of truth and meaning. Many people achieve their success and acquire their for
The addition of 14 words, 'the ones that were all lined up -- just so -- like soldiers on a battlefield', added depth to the scene and gave us a mental picture of Robin without fully describing her. The soldiers on the battlefield simile sets up the tension.
TENSION
Tension can manifest itself in lots of forms. There are tension headaches, tension rods, and tension in fabric. One of the best tools a writer can have is the ability to create tension in a storyline.
Now, this does not have to be the cliffhanger from Dallas -- it can and should be more subtle than that.
It could be just a line.
That's it, right there. The line right above where you are now -- a one sentence paragraph -- creates tension all by itself simply by disrupting flow. That's where you want something memorable, disturbing, thoughtful.
How about Becky and Robin? What was the simile about the boxes of paper clips? That they were all lined up -- just so -- like soldiers on a battlefield.
The tension started in two places in that phrase: 'just so' and 'soldiers on a battlefield'.
- 'Just so' -- Sure, I could've made it longer, explained about distance between the boxes or described how each box end matched the next one perfectly. But that would've been too long. “Just so” describes Robin’s anal compulsiveness without being wordy.
- 'Soldiers on the battlefield' -- Not only does this visual give you an idea of the kind of precision Robin demands, but the “battlefield” states in one word the atmosphere in that room.
The icing on the tension cake is a line you haven't seen yet:
Take Becky: When she learned that Robin had won the award she rightfully deserved, she lost it. Came unglued. Threw Robin’s staplers and boxes of paper clips -- the ones that were all lined up -- just so -- like soldiers on a battlefield.
She even wrote on the
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/161193/diggitup-Three-Steps-To-Pump-Up-The-Drama-In-Your-Copy.html">Three Steps To Pump Up The Drama In Your Copy</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/161193/diggitup-Three-Steps-To-Pump-Up-The-Drama-In-Your-Copy.html]Three Steps To Pump Up The Drama In Your Copy[/url]
Related Articles:
Are You Web 2.0 Ready? – Creative Ideas for Modernizing Your Website
Bookmark it:
|