Digg it UP - Writing and Speaking

Bad Credit Car Loans - Why They Are Easier To Get Than They Ever Have Been
Car loans are easier to get by using an online financing company, even if you have bad credit. You can compare financing rates for the purchase of a new or used car, apply in minutes, and receive a blank check within days.Car Loans OnlineOnline technology allows easy shopping for car loans. Through connected databases, call centers, and streamlined processes, you can connect to lenders to find low rates regardless of where you live.Sub prime lenders, who specialize in financing people with poor credit, now have to compete for your business. Even with a bankruptcy or foreclosure, you can find financing to purchase your vehicle.Depending on your credit score, you may decide to work with a sub prime lender who partners with certain car dealerships. In these cases, be sure to compare both the loan’s and car’s price. You can also put down a large down payment to improve your prospects.Easy ComparisonsComparing car loans is especially important if you have poor credit. You can receive free online quotes from lenders within minutes so you can compare both rates and terms. By comparing financing packages, you can be assured that you have found the lowest rate.Speedy ApplicationsTechnology has also sped up the application process. When you apply online for a car loan, your application will typically be processed within an hour. Through databases, lenders can verify your information and approve you for a loan amount. You can decide to use part or all of the amount to purchase

dline doesn’t attract the right people, it has failed. Your headline must reach out to your prospect, grab them by the throat and say, “Hey!!! I’m talking to you!”

3. Your headline must deliver a clear and understandable message. Most people read only the headlines. Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy.

4. If you have news, such as a new product, be sure to get that news into your headline in a big way.

5. Don’t try to be clever or h

Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward… taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This isthe “standard” route that press release distribution takes.However, we generally don’t think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts?How? Because press releases can open new avenues for search engine spiders and site visitors to find you.Writing A Search-Engine-Friendly ReleasePress releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they:Have a narrow focus.Include copy that deals with one specific topic.Incorporate the use of keyphrases.Use keyword-rich headlines.Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition t

No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your prospect sees when he or she looks at your advertisement.

It’s an advertisement for your advertisement.

The only purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader’s attention and it must pull them into your ad.

Your headline must be so irresistible that your reader has to find out more.

It doesn’t make a difference how good your product or service is or how good your advertising copy is, if your headline isn’t any good, your ad or sales letter won’t get read.

Let’s take a look at what two legendary copywriters have to say about the importance of good headlines:

“Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines -- or days if necessary. If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.” --John Caples

“On the average, five times as many people read the headline as read the body copy. If you haven’t done some selling in your headline, you have wasted 80 percent of your money. The wickedest of all sins is to run an advertisement without a headline.” -- David Olgilvy

It never ceases to amaze me how many advertisements I see that don’t have headlines.

All advertisements should have a headline.

Let’s talk about the rules you should follow when writing headlines, the different types of headlines you can use, proven words to use in headlines, and how you can become an expert at writing headlines.

Rules to follow when writing headlines:

1. First and foremost, your headline must appeal to your reader’s self interest. Communicate the strongest benefit (or benefits) to your prospect. Everybody’s favorite radio station is “WIIFM” -- What’s In It For Me? Your headline should answer this important question.

2. Attract the attention of the prospect you’d like to target. If your headline doesn’t attract the right people, it has failed. Your headline must reach out to your prospect, grab them by the throat and say, “Hey!!! I’m talking to you!”

4. If you have news, such as a new product, be sure to get that news into your headline in a big way.

5. Don’t try to be clever or hu

Who Do You Want to Be When You Grow Up?
When business people converse, the terms “small business owner” and “entrepreneur” are used interchangeably as if they mean the same thing. Yet I discern two very different connotations. Is this a matter of semantics? Or is there an important distinction to be made?According to government statistics, “small businesses” comprise the vast majority of enterprises across North America, most of which close their doors before their fifth anniversary. What is more interesting to me is that I have never seen a government study that discusses the flailing “entrepreneur.” Then again, perhaps the only people who write about entrepreneurs are entrepreneurs.I have an admission to make. I expect less from a small business owner than I do from a self-proclaimed entrepreneur. Think about it this way: if you were just introduced to someone at a local networking event, and he asked what you do, which of the following answers are you most likely to give?“Hi. My name is Joe. I’m a small business owner.”OR“Hi. My name is Joe. I’m an entrepreneur.”The first statement feels a bit more comfortable, doesn’t it? The second one, however, conveys a forthrightness that seems to presuppose a certain level of professional achievement. It is too bad that so many “small business” people are reluctant to admit as much to themselves or to their colleagues.Yet the presupposition of success—to know precisely what “success” looks like and then to act as if you have already arrived—is precisely what separates the boys

t make a difference how good your product or service is or how good your advertising copy is, if your headline isn’t any good, your ad or sales letter won’t get read.

Let’s take a look at what two legendary copywriters have to say about the importance of good headlines:

It never ceases to amaze me how many advertisements I see that don’t have headlines.

All advertisements should have a headline.

Rules to follow when writing headlines:

4. If you have news, such as a new product, be sure to get that news into your headline in a big way.

5. Don’t try to be clever or h

Identity Theft - It's Not What You Think
By this time in 2007 it should be clear to just about everyone that identity theft is a real and growing problem throughout the world, but especially here in the United States where there is so much affluence (and of course available credit). The Federal Trade Commission reports that for the 5th year in a row identity theft topped the list of consumer complaints. In this article we will explore what identity theft is, how it is most commonly perpetrated, and how big of a threat it really is to the average consumer.Credit Card Fraud versus Identity Theft When someone illegally obtains your credit card information and uses it then that is credit card fraud. It is not identity theft in the purest sense but when the government estimates the number of identity theft victims and the financial impact of identity theft it generally includes this number. The term most commonly used now is Identity Fraud which broadens the scope to include credit card fraud. In 2006 the total estimated cost of identity fraud was $56.6 billion, up from $54.4 billion in 2005. Credit card fraud accounts for approximately 26% of identity theft. The balance of identity theft is comprised mostly of new account identity theft, where your personal information is compromised to the point where the thief is able to establish new accounts (bank, credit card, utilities) in your name. This type of theft can have a devastating effect on an individual's life and can take years and thousands of dollars to clean up and restore your good name. Some indiv

an’t save an ad with a poor headline.” --John Caples

It never ceases to amaze me how many advertisements I see that don’t have headlines.

All advertisements should have a headline.

Rules to follow when writing headlines:

4. If you have news, such as a new product, be sure to get that news into your headline in a big way.

5. Don’t try to be clever or h

Cross-selling for Increased Sales, Profits, and Customer Satisfaction
Cross-selling - the art of selling for non-salespeopleCross-selling is the act of selling related products at the time and point of sale. Here's a couple of examples:You buy trousers, the salesperson offers you the shirt, tie, cufflinks, shoes… You buy a computer, the sales person offers you a printer, scanner, software… When done well cross-selling will dramatically improve your sales, profits and customer satisfaction. Done poorly it will drive customers away in their droves.The first time I told my wife about this concept she was scathing – “all those *?$% sales people trying to sell you something you don’t want” (She doesn’t really swear – much). We chatted for a while without too much meeting of minds. So I told her a story.In days gone by you used to be able to walk into a hardware store, walk up to a counter and be greeted by a real person (this is before the days of big supermarkets and anonymous self-service). The conversation might go something like this:You: 5 litres of white exterior gloss paint please.Sales: Certainly sir, here you go. The finish from this paint is helped a lot if you use good brushes – how are you fixed for brushes?You: Well, I haven’t looked for a while – I am really not sure.Sales: What are you going to paint?You: 3 doors and a couple of window frames.Sales: Umm, for window frames you are probably going to need a 1 inch brush for the detail and a 2in brush for the rest of

the different types of headlines you can use, proven words to use in headlines, and how you can become an expert at writing headlines.

Rules to follow when writing headlines:

4. If you have news, such as a new product, be sure to get that news into your headline in a big way.

5. Don’t try to be clever or h

Loans For Self Employed Are Rational
A proprietor, contractor and consultant. One thing that is common among them is that they are self employed. They have their own business and have the ability to earn money. However, it will not be too much to say that self employed also need money during their time of crisis. Very often situation compels them to seek money for their own help. In such a situation, they could take the help of self employed loans and hope for a better life.With the help of self employed loans, a borrower can avail a good amount of money ranging from ?3,000 to ?250,000. The repayment period of self employed loans varies from 5-25 years, which is regarded as a comfortable duration.Depending on the loaned amount and the credit score of the borrower, the interest rate is decided on self employed loans. However, due to the increasing competition in the loan market, various lenders are offering attractive loan quotes with lower interest rate.Before offering self employed loans, lender normally evaluates the income of the borrower, which plays a pivotal role in determining the loaned amount. While assessing borrower’s income, a lender may follow one of these two methods.▪ Self certification method: Here, a borrower can declare his income without showing any valid proof of his income.▪ Audited accounts method: In this method, lenders get details of borrower’s income on yearly basis.Loans for self employed are available in the loan market for both good and bad credit holders. Thus, persons having CCJs, IVAs, default

dline doesn’t attract the right people, it has failed. Your headline must reach out to your prospect, grab them by the throat and say, “Hey!!! I’m talking to you!”

4. If you have news, such as a new product, be sure to get that news into your headline in a big way.

5. Don’t try to be clever or humorous with your headlines. These type of headlines are ineffective and a waste of money.

6. Include the words “quick” and “easy” if it fits what you are communicating.

7. Use specifics in your headlines, not generalities. For example, “Make $5,274 In 30 Days” is a better headline than “Make Money Fast”. Specifics are more believable.

8. Always test two headlines against each other to see which one pulls the best.

9. Use upper and lower case letters for your headlines. This is easier to read than all caps. I also like to put quotation marks around my headlines. Studies have shown that quotation marks around headlines increase readership.

10. When it’s time for you to write a headline for your ad, write at least 50 headlines. Some direct marketers spend days writing hundreds of headlines in search of the right one. To come up with selling headlines takes more than just a few minutes. You’ve got to commit yourself to sitting down and writing at least 50 headlines!

Your headline is the key to your entire ad’s success. If you don’t tell your prospect what’s in it for them, you won’t get their attention. If you don’t get their attention, they won’t read your ad. And if they don’t read your ad, you’ve wasted your time and money.

Different types of headlines:

To help you write headlines that get attention, let’s take a look at the different types of headlines you can use, how and when you may want to use them, and actual examples of headlines that were successful.

• The News Headline. If your product or service offers something newsworthy, announce it in your headline. Newsworthy is usually the introduction of a new product or the improvement of an existing product.

Here are some words you can use in your News Headline: New, Announcing, Introducing, Finally, Just Released, Now, At Last.

Examples:

“Now! Own Florida Land This Easy Way... $20.00 Down And $20.00 A Month”

“New Diet Burns Off More Fat Than If You Ran 98 Miles A Week”

“Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn Things”

• The Guarantee Head

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Marketers beware: the ever-expanding pay-per-click arena is attracting plenty of unscrupulous players. Click fraud, once considered a minor inconvenience, has become a major concern for advertisers and search marketers. Estimates of advertising dollars lost to click fraud run as high as $500 million per year.

You did not PLAN to file for bankruptcy, but things happen and it may be a necessity. But it does not need to ruin the rest of your life. Find out the simple steps you can take, starting today, to start your bankruptcy recovery path.

Buying properties and renting them to generate an income is no new technique. It is, however, a technique that is never as easy as the T.V. gurus claim. In the brief article below, I will present a small, simple outline for building an empire of rental properties that can indeed impact ones life financially.

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