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Digg it UP - Five Keys To Leaner and Meaner Copywriting
A few days ago, I was signing copies of my book – Climb Your Stairway to Heaven: the 9 habits of maximum happiness – at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't do book signings at flea markets.
No lazy words. Every word should be doing real work,
If the title of this article sounds a bit polemical, good; because I DO write for money, and you should, too!Surely, there are a zillion other satisfactions to be had from seeing one of your books in print, including prestige, pride, and a lot of other forms of psychic income.Sad
Clean writing isn't an accident, but is instead the result of the careful application of certain principles and tools. Try these five techniques for crafting leaner, meaner, more effective business copy:
Avoid modifiers. Modifiers change the meaning of other words; the most common of these are adverbs and adjectives (words that describe verbs and nouns, respectively). They're used when the writer feels that the noun or verb needs a little something extra: "the shining sun", "run quickly", etc. Get rid of as many modifiers as you can and choose nouns and verbs that stand on their own.
No lazy words. Every word should be doing real work, c
Recently we gave you two live trades to look at:British Pound long V Dollar and this made a lovely profit on the breakout and long Dollar v Japanese Yen which again gave another great profit.Here we are going to look at the above trades and perhaps the best trend at the moment in
Clean writing isn't an accident, but is instead the result of the careful application of certain principles and tools. Try these five techniques for crafting leaner, meaner, more effective business copy:
Avoid modifiers. Modifiers change the meaning of other words; the most common of these are adverbs and adjectives (words that describe verbs and nouns, respectively). They're used when the writer feels that the noun or verb needs a little something extra: "the shining sun", "run quickly", etc. Get rid of as many modifiers as you can and choose nouns and verbs that stand on their own.
No lazy words. Every word should be doing real work,
Just like Search Engine Optimization (SEO), the Search Engine Marketing is another powerful marketing tool that anyone can use to augment the popularity ranking of a site and create a mileage of exposure for it. Any business, which would like to use the methodology of SEM, requires an explici
Avoid modifiers. Modifiers change the meaning of other words; the most common of these are adverbs and adjectives (words that describe verbs and nouns, respectively). They're used when the writer feels that the noun or verb needs a little something extra: "the shining sun", "run quickly", etc. Get rid of as many modifiers as you can and choose nouns and verbs that stand on their own.
No lazy words. Every word should be doing real work,
Organization has been something elusive to many of us for decades. We all constantly lose thing, and wish we had a more organized system of record keeping. Whether it was digging through the attic to find the old Christmas decorations we stuffed into a million different boxes in a rush and pan
No lazy words. Every word should be doing real work,
The JetBlue Card from American express is for member is travel frequently using JetBlue Airlines and would like to participate in the frequent flyer rewards program. With this program, cardholders earn one Award Dollar for each dollar they spend using the card. When the card is used on JetBlue
No lazy words. Every word should be doing real work, conveying necessary information and supporting other parts of the piece. Think of your sentences as support beams and rafters in a building, and analyze the piece word-by-word: are there any nails sticking out of boards? Anything that's there purely for show? Anything that doesn't strengthen your writing weakens it. Strip your copy down to its most essential parts, and throw out the words that are sleeping on the job.
Reduce it to a single sentence. Do you really know what you want to say? You might be surprised - try phrasing your entire piece into one simple sentence. Can you do it, or are you insisting that your message is too in-depth? Taking your point down to a single statement can give your copy new focus and clarity.
One thought per sentence. Sentences and
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