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Digg it UP - Writing Suitable Copy for the Press
There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?Say, I'm making $5000 - n
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice
Fantastic numbers of people are attracted by internet promises of high income. You can buy into many online money making programs. They are very popular, and you get starry eyed about making money quickly because these promises touch your greedy streak.The avenues for making money on the internet are
My lesson occurred recently upon reading an interesting interview with retired Wall Street Journal assistant managing editor, Paul R. Martin, Sr., in The Bulldog Reporter, a public relations trade newsletter. Reporters and public relations professionals alike greatly admire Mr. Martin's experience, and they should because his advice for avoiding common writing mistakes is the best primer available for writing great press releases.
Allow me to share with you what I learned: ·
Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written is redundant. If in doubt, have a colleague or friend read your release. Reporters want to understand your key points immediately. They don't want to call you multiple times for clarification. ·
Write plainly and avoid company-insider phrases, clich?s or industry-specific jargon. Unless you are targeting the trade press, avoid all jargon because it has have no meaning outside of the company or industry. An example phrase would be "state of the art." ·
Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things like the names of countries or political heads of State.
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice,
For merchants affiliate programs help in making money online as they add value to their product and services. Affiliate marketing is one of the best ways to advertise websites, services or products and by joining affiliate marketing programs merchants can make the most of prospective revenues.There are plen
Allow me to share with you what I learned: ·
Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written is redundant. If in doubt, have a colleague or friend read your release. Reporters want to understand your key points immediately. They don't want to call you multiple times for clarification. ·
Write plainly and avoid company-insider phrases, clich?s or industry-specific jargon. Unless you are targeting the trade press, avoid all jargon because it has have no meaning outside of the company or industry. An example phrase would be "state of the art." ·
Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things like the names of countries or political heads of State.
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice
Promoting your cosmetic surgery practice can seem like an overwhelming task. Why? You don't just promote your medical practice you have to work for a living. You have to see patients, do the procedures and write your notes. You have to follow up on your patients, take care of complications, and deal with your staf
Allow me to share with you what I learned: ·
Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written is redundant. If in doubt, have a colleague or friend read your release. Reporters want to understand your key points immediately. They don't want to call you multiple times for clarification. ·
Write plainly and avoid company-insider phrases, clich?s or industry-specific jargon. Unless you are targeting the trade press, avoid all jargon because it has have no meaning outside of the company or industry. An example phrase would be "state of the art." ·
Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things like the names of countries or political heads of State.
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice
To earn or make money online, you should do a lot of research to find out what’s available. You may find that the easiest way to make money online may not be the best choice for you. There are thousands of jobs to be found online. You can find everything from business and service opportunities, to paralegal and se
Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things like the names of countries or political heads of State.
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice
Did you know a very simple, inexpensive every day item like an envelope can keep you out of debt? And if you're in debt already, envelopes can help keep you from going deeper. Sometimes they can even help you completely pay off your debts over time.How is this possible?The technique is called "Envelo
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice, which is boring.
Whether you are a PR professional or a small-business owner writing press releases in-house, you must know how the media writes. Keep in mind that journalists expect the quality level and same attention to detail in your copy that their editors demand from their own stories. If you violate these rules, here is yet another instance where your release will receive a one-way trip to the reporter's trash can.
Notable PR Resources:
Steven R. Van Hook's All About Public Relations
PR Newswire
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