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    Measuring the Right Indicator to Drive Behaviour
    Organisations measure what they value: volume, profit, safety, errors, customer or employee satisfaction.They measure what they hope to influence.Problems arise for organisations when they substitute proxy measures for what they value that are not actually directly related to what they value.A personal example of this was when I was a production manager in charge of a lubricating oil plant in Sydney, Australia.What the organisation I worked for valued was profit before tax, which was duly measured. Other measures which received air time were customer satisfaction, employee satisfaction and safety.At an operational level we had a fixation on costs and as a driver of costs, labour productivity. We fought for a long while to get productivity accepted by the unions as a legitimate measure that influenced their take home pay.The performance of our plant at which I was a supervisor at the time was illustrated by continual stock outs, long back orders, high levels of obsolete stock, despatch areas congested with returned stock, poor customer satisfaction and overall productivity one quarter of the national average.We were, as a supervisory group, considered by our senior managers, marketing colleagues and distributors to be incompetent.
    ESSON LEARNED #1: You may be talking to a group, but as I said before a group is made up of individuals. Therefore the manners you’d regularly show an individual still apply, if not more so. If you don’t know what individual manners are you better study up.

    LESSON LEARNED #2: I’ve said it before, but I’ll say it again: the crowd is here for you. They’re sitting there listening to you, so the very least you could do is grant them the same importance and attention.

    LESSON LEARNED #3: As to the time, an effective thing to do is take off your watch and keep it on the podium and look whenever you want, as if you’re consulting notes. Problem solved.

    If you don’t have a podium there are plenty of things you can do, like cross your arms for a bit and glance down as if you’re thinking, sneaking a look at your watch as you do so. Or point at the ceiling with your watch arm when you’re making a good point and sneak a peak then.

    Or you can say, “Woah! Superman!” and point behind the audience. When they all turn around to look, you can definitely glance at your watch then.

    Aaarrrgh! Bees!

    What to do with your hands while talking is one of those things that people seem to have a lot of trouble with. This was especially true for one public speaker this year.

    He was gesturing madly all throughout his talk, like he had a swarm of bees around his head. Scratching, itching, talking with his hands, playing with his ears, his hair, his nose. He was even doing that sort of “half thumb into the nostril and roll it” thing that people do when they want to pick their nose but can’t.

    LESSON LEARNED #1: If y

    Using Forums to Promote Your Business
    When is work not really work? When it's fun!Using online forums, also called message boards, can be a fun way to promote your business in a low key way.Benefits:You cultivate relationships with othersYou learn about all kinds of topicsYour marketing message is presented without screaming advertisementBy answering questions related to your topic, you are positioned as an expert in your fieldHow to Use a Forum for Promotion:First, find a forum that is of interest to you and frequented by people in your target market. A great place to start is to go to ezboard.com and search for forums by keywords that reflect your target market.Next, I suggest you "lurk" or just watch the activity for a few days to get a feel for the tone of the forum. When you feel confident this is an appropriate place to represent your business, introduce yourself. Often message boards have a 'New Members' type place to post your first message.After you have been welcomed, scan through the topics and post answers to questions others may have about your area of expertise. Repeat daily or weekly.Tips:Of utmost importance is to have a signature line that is added to the end of each message you post.
    I do a lot of public speaking, some for free, some for fund-raising, some just because I feel like it. When I’m not speaking myself, sometimes I’ll go and listen to another person speak. It might be a renowned speaker who commands thousands of dollars for an afternoon, or just a local nobody talking about something regional.

    Sometimes, when I’m lucky, I’ll go to a lecture for which I have no interest whatsoever and leave feeling all excited about it. In times like that I know the speaker has done his job very effectively, and has given me something to think about and learn from.

    But that’s the bright side, and if there’s a bright side there must also be one full of pure ineptitude and misfortune. Hence we come to this post.

    I’m going to tell you about some of the horrors I’ve seen, and in one case committed myself, in the public speaking field over the last year.

    Now, I can’t say that I’ve ever done a perfect lecture myself, but most of the time I at least don’t commit some hideous public speaking crime. In 2006 I did, and just to show that I’m humble I’ll tell you all about it. Just to be mysterious, I’m not going to tell you which one of these is me, but you can sure guess. I’ll tell you if you’re right.

    If I only Had a Brain

    It’s expected that, given a lecture on a fairly technical topic, the speaker would allow the audience at the end to ask questions to get clarification. Well, victim number one, to his credit, did take questions at the end of his lecture.

    “That’s about it for my lecture,” he says. “Now, are there any questions?”

    There was one, and it was a good one. His answer?

    “Uh, I’m not sure. Blah blah blah, fumble fumble. Another question?”

    Next question came. His answer to this one?

    “Ha ha, you guys are stumping me today. I’m not really sure about that either. Next…”

    This continued in this way for a while until both the audience and the speaker had given up in irritation and everything sort of unraveled. It seemed the speaker had perhaps been hired to cover a particular topic and given certain guidelines of research. But in the end it was obvious that outside of the framework of what he personally said, he didn’t have a clue.

    LESSON LEARNED #1: Know your topic. If you don’t, they’re gonna find out. If you’re offered a job to speak on a topic that’s not within your own province or understanding, either don’t accept it or research the hell out of it until you make it yours. Look at it with fresh eyes, pretend you’re in the audience and predict what questions they might have.

    LESSON LEARNED #2: Just fulfilling the basic requirements will not make you remarkable, memorable or desirable.

    Nightmare on Attitude Street

    I’m sure we’ve all been to a lecture where the speaker said something like:

    “Can I get a show of hands of anyone who’s ever…,” or “Who here has ever…”

    It’s pretty common, right? Well, sometimes nobody in the audience raises their hands. It’s sort of a fact of public speaking and is to be expected on occasion. Even me, having been on both sides of the game, I usually just nod instead of raising my hand.

    Well, this one speaker asks his question. “Who here has ever…” and nobody, not a single person, raised their hand.

    At this point, instead of just moving on and making his point, the speaker put his hands on his hips, let out an exasperated sigh and with his eyebrows raised condescendingly said, “This is where you raise your hands, people.”

    Total silence and still not a hand went up. I think I even heard a fly have a heart attack.

    LESSON LEARNED #1: Don’t expect anyone and/or everyone to respond to your questions. Be prepared and plan for anything so as not to be thrown off your professional and respectful game.

    LESSON LEARNED #2: Don’t address a crowd as “people” unless there’s no other option (there always is). A crowd is made up of individuals and they prefer to be addressed as such. The word “you” works just fine and “everyone” works alright as well since it technically means “every one person.” But “people” sucks; it’s faceless and condescending unless you can put the cheeriest of cheer behind it.

    Air, It’s Not Just for Breakfast Anymore

    One speaker, at the end of his stage time, was looking faint, pale and entirely uncomfortable. His voice got very shaky and he even began to stoop a bit until, at last, he was virtually hanging on the podium he’d set up. I, for one, was actually worried he was going to faint.

    By the time the speech was over and the audience was coming up to meet him and shake his hand, he was cold, clammy and not very personable, to say the least.

    This was one of those smaller engagements where everyone is treated to a group lunch afterwards, including the speaker. Well, the speaker blew off the line of curious and interested audience members who wanted to meet him and went directly to the chow line to start stuffing his face. He was at his table, individuated all by himself, just hogging down his lunch. It was interesting to note that after lunch, still given the time, nobody went up to meet him or ask a single question.

    LESSON LEARNED #1: Eat right, sleep well and take care of your body! If you’re not energetic and fully invested in your speech yourself, you can’t expect the crowd to care much either.

    LESSON LEARNED #2: Remember that without the audience there, you’d be talking to yourself. Treat them well, be appreciative they took the time to listen to you and make sure you do the same for them. Just because it’s “after the lecture” doesn’t make it any less important.

    Say, Do You Have the Time?

    Even in everyday conversation, looking at your watch when you’re talking to someone is just plain bad manners. It’s amazing that one little “harmless” action like that can say:

    • You’re not important
    • I want to leave
    • I’ve got better things to do
    • You’re wasting my time

    This one particular speaker was carrying along on his presentation, interested, outgoing, making eye contact, doing a great job frankly. But every time someone in the audience asked a question this would all change.

    He wouldn’t look at who was asking the question or grant them any importance at all. Instead he’d look at his watch, shuffle his notes, pick invisible specks off his suit, drink his water, or nod and go “uh huh, uh huh, yup” while they were still talking. It was very “car salesman” like. No offense to car salesmen, it just happens when people are too interested in making a sale to listen.

    LESSON LEARNED #1: You may be talking to a group, but as I said before a group is made up of individuals. Therefore the manners you’d regularly show an individual still apply, if not more so. If you don’t know what individual manners are you better study up.

    LESSON LEARNED #2: I’ve said it before, but I’ll say it again: the crowd is here for you. They’re sitting there listening to you, so the very least you could do is grant them the same importance and attention.

    LESSON LEARNED #3: As to the time, an effective thing to do is take off your watch and keep it on the podium and look whenever you want, as if you’re consulting notes. Problem solved.

    If you don’t have a podium there are plenty of things you can do, like cross your arms for a bit and glance down as if you’re thinking, sneaking a look at your watch as you do so. Or point at the ceiling with your watch arm when you’re making a good point and sneak a peak then.

    Or you can say, “Woah! Superman!” and point behind the audience. When they all turn around to look, you can definitely glance at your watch then.

    Aaarrrgh! Bees!

    What to do with your hands while talking is one of those things that people seem to have a lot of trouble with. This was especially true for one public speaker this year.

    He was gesturing madly all throughout his talk, like he had a swarm of bees around his head. Scratching, itching, talking with his hands, playing with his ears, his hair, his nose. He was even doing that sort of “half thumb into the nostril and roll it” thing that people do when they want to pick their nose but can’t.

    LESSON LEARNED #1: If yo

    Sun Zi Art of War-Creating Uncertainty For Rivals
    The ultimate skill in the deployment of troops is to ensure that it has no fixed or constant formation and disposition. Without ascertainable formations, even the most infiltrated and observant spy will not be able to probe and comprehend, and the wisest strategist will not be able to uncover your plans or plot against you. The victory gained as a result of adapting to the circumstances of the enemy will never be understood by the troops. Everyone may know the formation that I used to secure victory. However, no one will know the ways, methods and reasons behind how I went about creating that victory. Therefore, the victory gained from each battle comes about because strategies and tactics are never repeated. Rather, they should vary according to the circumstances, with infinite possibilities. Chapter Six, Sun Zi Art of War.From the above sentence we can extract one extremely valuable business lesson. Let us break the sections into parts and look at them individually to have a good understanding of the lesson.BUSINESS APPLICATIONFrom the first two sentences, we can interpret it as a business owner should not provide any amount of certainty for your rivals. As mentioned in my article Sun Zi Art of War - Preempting Rival's Strategies, th
    re. Blah blah blah, fumble fumble. Another question?”

    Next question came. His answer to this one?

    “Ha ha, you guys are stumping me today. I’m not really sure about that either. Next…”

    This continued in this way for a while until both the audience and the speaker had given up in irritation and everything sort of unraveled. It seemed the speaker had perhaps been hired to cover a particular topic and given certain guidelines of research. But in the end it was obvious that outside of the framework of what he personally said, he didn’t have a clue.

    LESSON LEARNED #1: Know your topic. If you don’t, they’re gonna find out. If you’re offered a job to speak on a topic that’s not within your own province or understanding, either don’t accept it or research the hell out of it until you make it yours. Look at it with fresh eyes, pretend you’re in the audience and predict what questions they might have.

    LESSON LEARNED #2: Just fulfilling the basic requirements will not make you remarkable, memorable or desirable.

    Nightmare on Attitude Street

    I’m sure we’ve all been to a lecture where the speaker said something like:

    “Can I get a show of hands of anyone who’s ever…,” or “Who here has ever…”

    It’s pretty common, right? Well, sometimes nobody in the audience raises their hands. It’s sort of a fact of public speaking and is to be expected on occasion. Even me, having been on both sides of the game, I usually just nod instead of raising my hand.

    Well, this one speaker asks his question. “Who here has ever…” and nobody, not a single person, raised their hand.

    At this point, instead of just moving on and making his point, the speaker put his hands on his hips, let out an exasperated sigh and with his eyebrows raised condescendingly said, “This is where you raise your hands, people.”

    Total silence and still not a hand went up. I think I even heard a fly have a heart attack.

    LESSON LEARNED #1: Don’t expect anyone and/or everyone to respond to your questions. Be prepared and plan for anything so as not to be thrown off your professional and respectful game.

    LESSON LEARNED #2: Don’t address a crowd as “people” unless there’s no other option (there always is). A crowd is made up of individuals and they prefer to be addressed as such. The word “you” works just fine and “everyone” works alright as well since it technically means “every one person.” But “people” sucks; it’s faceless and condescending unless you can put the cheeriest of cheer behind it.

    Air, It’s Not Just for Breakfast Anymore

    One speaker, at the end of his stage time, was looking faint, pale and entirely uncomfortable. His voice got very shaky and he even began to stoop a bit until, at last, he was virtually hanging on the podium he’d set up. I, for one, was actually worried he was going to faint.

    By the time the speech was over and the audience was coming up to meet him and shake his hand, he was cold, clammy and not very personable, to say the least.

    This was one of those smaller engagements where everyone is treated to a group lunch afterwards, including the speaker. Well, the speaker blew off the line of curious and interested audience members who wanted to meet him and went directly to the chow line to start stuffing his face. He was at his table, individuated all by himself, just hogging down his lunch. It was interesting to note that after lunch, still given the time, nobody went up to meet him or ask a single question.

    LESSON LEARNED #1: Eat right, sleep well and take care of your body! If you’re not energetic and fully invested in your speech yourself, you can’t expect the crowd to care much either.

    LESSON LEARNED #2: Remember that without the audience there, you’d be talking to yourself. Treat them well, be appreciative they took the time to listen to you and make sure you do the same for them. Just because it’s “after the lecture” doesn’t make it any less important.

    Say, Do You Have the Time?

    Even in everyday conversation, looking at your watch when you’re talking to someone is just plain bad manners. It’s amazing that one little “harmless” action like that can say:

    • You’re not important
    • I want to leave
    • I’ve got better things to do
    • You’re wasting my time

    This one particular speaker was carrying along on his presentation, interested, outgoing, making eye contact, doing a great job frankly. But every time someone in the audience asked a question this would all change.

    He wouldn’t look at who was asking the question or grant them any importance at all. Instead he’d look at his watch, shuffle his notes, pick invisible specks off his suit, drink his water, or nod and go “uh huh, uh huh, yup” while they were still talking. It was very “car salesman” like. No offense to car salesmen, it just happens when people are too interested in making a sale to listen.

    LESSON LEARNED #1: You may be talking to a group, but as I said before a group is made up of individuals. Therefore the manners you’d regularly show an individual still apply, if not more so. If you don’t know what individual manners are you better study up.

    LESSON LEARNED #2: I’ve said it before, but I’ll say it again: the crowd is here for you. They’re sitting there listening to you, so the very least you could do is grant them the same importance and attention.

    LESSON LEARNED #3: As to the time, an effective thing to do is take off your watch and keep it on the podium and look whenever you want, as if you’re consulting notes. Problem solved.

    If you don’t have a podium there are plenty of things you can do, like cross your arms for a bit and glance down as if you’re thinking, sneaking a look at your watch as you do so. Or point at the ceiling with your watch arm when you’re making a good point and sneak a peak then.

    Or you can say, “Woah! Superman!” and point behind the audience. When they all turn around to look, you can definitely glance at your watch then.

    Aaarrrgh! Bees!

    What to do with your hands while talking is one of those things that people seem to have a lot of trouble with. This was especially true for one public speaker this year.

    He was gesturing madly all throughout his talk, like he had a swarm of bees around his head. Scratching, itching, talking with his hands, playing with his ears, his hair, his nose. He was even doing that sort of “half thumb into the nostril and roll it” thing that people do when they want to pick their nose but can’t.

    LESSON LEARNED #1: If y

    Web Content: What Makes It Different from Print
    The other day, a successful web developer was telling me about the work she does for her clients. She caters to small businesses looking for an expert to design and program their web sites.When I asked her who writes the text for the web sites, she responded that, typically, her clients do the writing themselves, using the copy from their flyers and brochures.“Well, how well does that work for, say, a sandwich shop?” I asked. “Don’t they need a description of their lunch items and on what sets their shop apart from the others in town?”“Sure,” she said, “But they just take it from their menu.”“Well,” I said, “It’s pretty easy to go out on the web and do a search for local sandwich shops. A hungry office worker can easily find sites of several delis and compare them side-by-side.“If the copy on one shop’s web site says:'Joe’s Deli -- You’ve Tried the Rest, Now Try the Best! Special Today – Tuna wrap, $5.95,'but a competitor’s site reads:'Main Street Deli. We make our own salads every day from fresh, local ingredients. Order our special cheese veggie wrap -- taste for yourself what everyone in town is raving about. Free side of our home-style slaw with your take-out order. Call us now at 555-1234!'which restaurant will
    ng on and making his point, the speaker put his hands on his hips, let out an exasperated sigh and with his eyebrows raised condescendingly said, “This is where you raise your hands, people.”

    Total silence and still not a hand went up. I think I even heard a fly have a heart attack.

    LESSON LEARNED #1: Don’t expect anyone and/or everyone to respond to your questions. Be prepared and plan for anything so as not to be thrown off your professional and respectful game.

    LESSON LEARNED #2: Don’t address a crowd as “people” unless there’s no other option (there always is). A crowd is made up of individuals and they prefer to be addressed as such. The word “you” works just fine and “everyone” works alright as well since it technically means “every one person.” But “people” sucks; it’s faceless and condescending unless you can put the cheeriest of cheer behind it.

    Air, It’s Not Just for Breakfast Anymore

    One speaker, at the end of his stage time, was looking faint, pale and entirely uncomfortable. His voice got very shaky and he even began to stoop a bit until, at last, he was virtually hanging on the podium he’d set up. I, for one, was actually worried he was going to faint.

    By the time the speech was over and the audience was coming up to meet him and shake his hand, he was cold, clammy and not very personable, to say the least.

    This was one of those smaller engagements where everyone is treated to a group lunch afterwards, including the speaker. Well, the speaker blew off the line of curious and interested audience members who wanted to meet him and went directly to the chow line to start stuffing his face. He was at his table, individuated all by himself, just hogging down his lunch. It was interesting to note that after lunch, still given the time, nobody went up to meet him or ask a single question.

    LESSON LEARNED #1: Eat right, sleep well and take care of your body! If you’re not energetic and fully invested in your speech yourself, you can’t expect the crowd to care much either.

    LESSON LEARNED #2: Remember that without the audience there, you’d be talking to yourself. Treat them well, be appreciative they took the time to listen to you and make sure you do the same for them. Just because it’s “after the lecture” doesn’t make it any less important.

    Say, Do You Have the Time?

    Even in everyday conversation, looking at your watch when you’re talking to someone is just plain bad manners. It’s amazing that one little “harmless” action like that can say:

    • You’re not important
    • I want to leave
    • I’ve got better things to do
    • You’re wasting my time

    This one particular speaker was carrying along on his presentation, interested, outgoing, making eye contact, doing a great job frankly. But every time someone in the audience asked a question this would all change.

    He wouldn’t look at who was asking the question or grant them any importance at all. Instead he’d look at his watch, shuffle his notes, pick invisible specks off his suit, drink his water, or nod and go “uh huh, uh huh, yup” while they were still talking. It was very “car salesman” like. No offense to car salesmen, it just happens when people are too interested in making a sale to listen.

    LESSON LEARNED #1: You may be talking to a group, but as I said before a group is made up of individuals. Therefore the manners you’d regularly show an individual still apply, if not more so. If you don’t know what individual manners are you better study up.

    LESSON LEARNED #2: I’ve said it before, but I’ll say it again: the crowd is here for you. They’re sitting there listening to you, so the very least you could do is grant them the same importance and attention.

    LESSON LEARNED #3: As to the time, an effective thing to do is take off your watch and keep it on the podium and look whenever you want, as if you’re consulting notes. Problem solved.

    If you don’t have a podium there are plenty of things you can do, like cross your arms for a bit and glance down as if you’re thinking, sneaking a look at your watch as you do so. Or point at the ceiling with your watch arm when you’re making a good point and sneak a peak then.

    Or you can say, “Woah! Superman!” and point behind the audience. When they all turn around to look, you can definitely glance at your watch then.

    Aaarrrgh! Bees!

    What to do with your hands while talking is one of those things that people seem to have a lot of trouble with. This was especially true for one public speaker this year.

    He was gesturing madly all throughout his talk, like he had a swarm of bees around his head. Scratching, itching, talking with his hands, playing with his ears, his hair, his nose. He was even doing that sort of “half thumb into the nostril and roll it” thing that people do when they want to pick their nose but can’t.

    LESSON LEARNED #1: If y

    Easy CSS for Maximising AdSense Earnings
    AdSense publishers know, above all, that if website visitors can't see their ads then they can't click on them either. When it comes to placing AdSense ad blocks or link units, there are an infinite number of variations possible, but did you know that some have been proven to be more effective at converting the visitor into a clicker?Being able to convert more clickers ultimately means greater earnings from the same amount of traffic. Extensive tests have proven that certain areas of a webpage receive more viewing time than others. It can be shown that with all else being equal, the likelihood of a click conversion is proportional to the amount of exposure to a particular ad block. So it makes sense to try and keep ads in the visitor's field of vision, particularly in the most popular areas of a webpage known as the hotspots.Google is known for supporting AdSense publishers. This isn't surprising when you consider that they want to provide the best performance for their advertisers as well as making as much profit as possible from their own cut of each ad click. To this end, Google have provided AdSense publishers with a 'heat map' that shows where these visual hotsp
    ce. He was at his table, individuated all by himself, just hogging down his lunch. It was interesting to note that after lunch, still given the time, nobody went up to meet him or ask a single question.

    LESSON LEARNED #1: Eat right, sleep well and take care of your body! If you’re not energetic and fully invested in your speech yourself, you can’t expect the crowd to care much either.

    LESSON LEARNED #2: Remember that without the audience there, you’d be talking to yourself. Treat them well, be appreciative they took the time to listen to you and make sure you do the same for them. Just because it’s “after the lecture” doesn’t make it any less important.

    Say, Do You Have the Time?

    Even in everyday conversation, looking at your watch when you’re talking to someone is just plain bad manners. It’s amazing that one little “harmless” action like that can say:

    • You’re not important
    • I want to leave
    • I’ve got better things to do
    • You’re wasting my time

    This one particular speaker was carrying along on his presentation, interested, outgoing, making eye contact, doing a great job frankly. But every time someone in the audience asked a question this would all change.

    He wouldn’t look at who was asking the question or grant them any importance at all. Instead he’d look at his watch, shuffle his notes, pick invisible specks off his suit, drink his water, or nod and go “uh huh, uh huh, yup” while they were still talking. It was very “car salesman” like. No offense to car salesmen, it just happens when people are too interested in making a sale to listen.

    LESSON LEARNED #1: You may be talking to a group, but as I said before a group is made up of individuals. Therefore the manners you’d regularly show an individual still apply, if not more so. If you don’t know what individual manners are you better study up.

    LESSON LEARNED #2: I’ve said it before, but I’ll say it again: the crowd is here for you. They’re sitting there listening to you, so the very least you could do is grant them the same importance and attention.

    LESSON LEARNED #3: As to the time, an effective thing to do is take off your watch and keep it on the podium and look whenever you want, as if you’re consulting notes. Problem solved.

    If you don’t have a podium there are plenty of things you can do, like cross your arms for a bit and glance down as if you’re thinking, sneaking a look at your watch as you do so. Or point at the ceiling with your watch arm when you’re making a good point and sneak a peak then.

    Or you can say, “Woah! Superman!” and point behind the audience. When they all turn around to look, you can definitely glance at your watch then.

    Aaarrrgh! Bees!

    What to do with your hands while talking is one of those things that people seem to have a lot of trouble with. This was especially true for one public speaker this year.

    He was gesturing madly all throughout his talk, like he had a swarm of bees around his head. Scratching, itching, talking with his hands, playing with his ears, his hair, his nose. He was even doing that sort of “half thumb into the nostril and roll it” thing that people do when they want to pick their nose but can’t.

    LESSON LEARNED #1: If y

    Internet Marketing Strategy
    Many businesses have realized the importance of advertising online. As a direct result, the Internet now hosts millions of websites of businesses. This has created intense competition among companies that sell similar products, which has, in turn, made it hard for businesses that are not as well known as some to get noticed by customers.However, there are certain steps that businesses can take to market their products and services better amidst fierce competition online. These steps consist of marketing strategies aimed at increasing traffic to their websites and increasing sales. Below are some strategies that businesses can take to help them get immediate and long-term results.Immediate and Long-term ResultsSome of the best ways to get your website noticed is by employing certain marketing strategies that are sure to catch the attention of potential customers. Some of these include using paid advertising and banner ads and doing e-mail campaigns, all of which are very good attention-grabbers. However, employing such strategies involves some cost, especially placing banner ads on some of the most popular websites such as search engines.On the other hand, to be able to get long-term results, a different set of marketing strategies could be employ
    ESSON LEARNED #1: You may be talking to a group, but as I said before a group is made up of individuals. Therefore the manners you’d regularly show an individual still apply, if not more so. If you don’t know what individual manners are you better study up.

    LESSON LEARNED #2: I’ve said it before, but I’ll say it again: the crowd is here for you. They’re sitting there listening to you, so the very least you could do is grant them the same importance and attention.

    LESSON LEARNED #3: As to the time, an effective thing to do is take off your watch and keep it on the podium and look whenever you want, as if you’re consulting notes. Problem solved.

    If you don’t have a podium there are plenty of things you can do, like cross your arms for a bit and glance down as if you’re thinking, sneaking a look at your watch as you do so. Or point at the ceiling with your watch arm when you’re making a good point and sneak a peak then.

    Or you can say, “Woah! Superman!” and point behind the audience. When they all turn around to look, you can definitely glance at your watch then.

    Aaarrrgh! Bees!

    What to do with your hands while talking is one of those things that people seem to have a lot of trouble with. This was especially true for one public speaker this year.

    He was gesturing madly all throughout his talk, like he had a swarm of bees around his head. Scratching, itching, talking with his hands, playing with his ears, his hair, his nose. He was even doing that sort of “half thumb into the nostril and roll it” thing that people do when they want to pick their nose but can’t.

    LESSON LEARNED #1: If you don’t know what to do with your hands, do nothing. Yes, that can be hard and may take some practice as the urge is almost automatic. But moving around can be very distracting for the audience.

    Plus, little known fact alert, fidgeting a lot can actually increase your nervousness as it just fosters the urge to fidget. It’s sort of like yelling when you’re already angry or running when you’re kind of scared; it just makes it worse. If you’re nervous, hold your hands behind your back or in front of you. This added stability will actually help calm you down. You can also stick them in your pockets, but HOLD THEM STILL! If you rattle your keys or play with the coins in your pockets, the audience will probably kill you.

    LESSON LEARNED #2: Do not, do not, do not stick any finger or any portion thereof into any orifice of your body at any time during any lecture. Ever. Not even a fingernail. It used to be, and in some circles still is, considered rude to even touch your face in such a public setting. If you can keep your hands below shoulder level for the whole talk, you’re golden!

    What Will 2007 Hold?

    Seeing these things over the past year has really done one major thing for me: made me vow to get even better at what I do in 2007.

    I’m not really interested in attaining perfection, but I do want to get to where the audience doesn’t have to fight to get my message, and I don’t have to fight to deliver it.

    All in all 2006 wasn’t such a horror show. Of the blunders you just read, I’m happy that only one was my own. And aside from that I conquered some fears, improved a lot, saw and met some very talented people and bought some really nice ties.

    Above all, and maybe the most important lesson so far, I learned not to pick my nose while standing in front of a thousand people.

    Yup, I learned that one first hand. Ooh, sorry.

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