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  • Digg it UP - Make Them All Problem Magnets! Seven Principles For Better Fictional Characters

    Video - The New Default Medium
    For hundreds of years, text writing has been the default medium of choice for most people. It was the simplest, easiest, and most widely used medium for communication.When television became widespread in the 1950’s, TV soon became the most powerful medium for communication even though it was an expensive and time-consuming medium available exclusively to elites when it came to creation.It is now my belief that both text and TV are being eclipsed by the medium of video. The costs to create and distribute video are rapidly getting to the point where it no different from text. Average citizens are creating videos on their cell phones, mini-video cameras, the c
    etend the problem doesn't exist, so that they can stay within their comfort zones. Inevitably though, your characters must attack their problem head on, usually when they find themselves backed into a corner with no where else to go. They need to find themselves in enough pain that the only way out is to change what they are doing and go through the problem and commit themselves to finding a solution. Only then will they begin to make their lives better.

    Let the character make some progress towards the goal

    Progress towards a goal makes a great incentive for both your character and your reader. If the character is

    Turn Your Hobby Into a Fun Home-Business
    Having a hobby is great fun and a rewarding way to explore your own creative abilities. Though you may not be convinced of it, you do have a God-given talent within you. Everyone does! It only needs to be discovered and developed!The world is full of variety and no two persons are exactly alike, each of us is a unique individual, and as such, has something special to offer. The different combination of personality, environment, experiences and interests that you have, work together to create you, and only you. There is no other person on earth exactly like you. Not a twin or even (heaven forbid) a clone . Though these people may have the same DNA, they cannot have
    Often, when you read a story, the characters can sometimes seem as though they're an afterthought -- they don't seem to have any real connection to the story's plot. Or, if they are connected in some way, there's no emotional reasons for them to be involved in the events. Stories like this don't ring true and readers often feel that disconnect.

    So, here's some tips on how to really enmesh your characters in your story.

    Design your characters so that they want something

    Desire is one of the strongest motivators there is. People who really want something will sacrifice a lot of things in order to get it. Your characters need a strong desire to drive them through your story. A good desire becomes the reader's desire as well; they want to the character to overcome the obstacles. If you write your story well, the reader might even learn a thing or two about how to overcome the obstacles in their own lives, making your story all the more relevant and memorable.

    The character's goal shouldn't be easily obtainable

    Robert Heinlein coined the term “there's no such thing as a free lunch” That's how it should be for your characters. Their goals should be hard for them to obtain. If they were too easy, the characters won't need to do much to win. If the goal is hard to get to, then the character is going to have to suffer through a series of personal challenges in order to see their desires fulfilled, which helps create a dramatic story.

    However, the goal also needs to be achievable as well as believable. If the character is striving to achieve something that's obviously unobtainable, then your reader is likely to stop reading because they'll sense there's no point in continuing.

    The problem they face should be so big your character can't avoid it

    Problems should test the characters to their limits. In order to succeed, a character needs to learn new skills and new ways of looking at the world. They need to find confidence in their own abilities. So the problems they face can't be trivial; they have to break down the character's inhibitions and reforge the character into something stronger and more resilient than ever before. Don't feel tempted to go easy on your characters because you feel sorry for them. Readers want the characters to succeed, but the journey to the goal is just as important as the goal itself.

    Your character has to face the problem eventually

    Denial is a perfectly natural response when a problem seems too big. People often pretend the problem doesn't exist, so that they can stay within their comfort zones. Inevitably though, your characters must attack their problem head on, usually when they find themselves backed into a corner with no where else to go. They need to find themselves in enough pain that the only way out is to change what they are doing and go through the problem and commit themselves to finding a solution. Only then will they begin to make their lives better.

    Let the character make some progress towards the goal

    Progress towards a goal makes a great incentive for both your character and your reader. If the character is m

    Are You Barking Up The Wrong SALES Tree?
    Last summer I was sitting on the deck at a gorgeous remote Canadian lake, watching my little dog Macey go NUTS chasing all the squirrels.She'd chase them at 100 MPH through the bush and UP the tree they would go - fluffy tails flying and they would chatter indignantly from 30 feet above. Then she'd bark at the tree, circle it a few million times before she came up with her next brilliant strategy.Macey would sit patiently at the base of the tree for hours- staring upward - not moving a muscle.I could tell she had TONS OF HOPE that if she JUST kept doing what she was d
    characters need a strong desire to drive them through your story. A good desire becomes the reader's desire as well; they want to the character to overcome the obstacles. If you write your story well, the reader might even learn a thing or two about how to overcome the obstacles in their own lives, making your story all the more relevant and memorable.

    The character's goal shouldn't be easily obtainable

    Robert Heinlein coined the term “there's no such thing as a free lunch” That's how it should be for your characters. Their goals should be hard for them to obtain. If they were too easy, the characters won't need to do much to win. If the goal is hard to get to, then the character is going to have to suffer through a series of personal challenges in order to see their desires fulfilled, which helps create a dramatic story.

    However, the goal also needs to be achievable as well as believable. If the character is striving to achieve something that's obviously unobtainable, then your reader is likely to stop reading because they'll sense there's no point in continuing.

    The problem they face should be so big your character can't avoid it

    Problems should test the characters to their limits. In order to succeed, a character needs to learn new skills and new ways of looking at the world. They need to find confidence in their own abilities. So the problems they face can't be trivial; they have to break down the character's inhibitions and reforge the character into something stronger and more resilient than ever before. Don't feel tempted to go easy on your characters because you feel sorry for them. Readers want the characters to succeed, but the journey to the goal is just as important as the goal itself.

    Your character has to face the problem eventually

    Denial is a perfectly natural response when a problem seems too big. People often pretend the problem doesn't exist, so that they can stay within their comfort zones. Inevitably though, your characters must attack their problem head on, usually when they find themselves backed into a corner with no where else to go. They need to find themselves in enough pain that the only way out is to change what they are doing and go through the problem and commit themselves to finding a solution. Only then will they begin to make their lives better.

    Let the character make some progress towards the goal

    Progress towards a goal makes a great incentive for both your character and your reader. If the character is

    Why Google AdWords Makes Sense
    Many of my clients ask me “Why do you only focus on Google AdWords?” Here is what I tell them:In as little as 10 minutes after activating a Google AdWords campaign, a business is exposed to 10 million people instantaneously. They can see instant results whereas with Yahoo it can take anywhere between 2 to 5 days to get ads approved. Why? Because Yahoo manually reviews ads.I also like the fact that with AdWords I can get granular with my audience. Meaning I can specifically target certain regions, countries, states, and cities if I want to. So for my clients who have local businesses that sell traditional goods or services in a certain geographical area
    do much to win. If the goal is hard to get to, then the character is going to have to suffer through a series of personal challenges in order to see their desires fulfilled, which helps create a dramatic story.

    However, the goal also needs to be achievable as well as believable. If the character is striving to achieve something that's obviously unobtainable, then your reader is likely to stop reading because they'll sense there's no point in continuing.

    The problem they face should be so big your character can't avoid it

    Problems should test the characters to their limits. In order to succeed, a character needs to learn new skills and new ways of looking at the world. They need to find confidence in their own abilities. So the problems they face can't be trivial; they have to break down the character's inhibitions and reforge the character into something stronger and more resilient than ever before. Don't feel tempted to go easy on your characters because you feel sorry for them. Readers want the characters to succeed, but the journey to the goal is just as important as the goal itself.

    Your character has to face the problem eventually

    Denial is a perfectly natural response when a problem seems too big. People often pretend the problem doesn't exist, so that they can stay within their comfort zones. Inevitably though, your characters must attack their problem head on, usually when they find themselves backed into a corner with no where else to go. They need to find themselves in enough pain that the only way out is to change what they are doing and go through the problem and commit themselves to finding a solution. Only then will they begin to make their lives better.

    Let the character make some progress towards the goal

    Progress towards a goal makes a great incentive for both your character and your reader. If the character is

    Intercultural Team Building
    Internal business structures have been radically transformed over the past few decades. Changes in areas such as communication and transportation technology and shifts towards global interdependency have resulted in companies becoming increasingly international and therefore intercultural.In addition, the need to ‘go global’ and to cut outgoings is demanding that companies combine protecting international interests whilst keeping down staff numbers. The solution in most cases has been the forming of intercultural teams.As with all businesses, success depends upon effective cooperation and communication within teams. The intercultural dimension of today’s te
    ds to learn new skills and new ways of looking at the world. They need to find confidence in their own abilities. So the problems they face can't be trivial; they have to break down the character's inhibitions and reforge the character into something stronger and more resilient than ever before. Don't feel tempted to go easy on your characters because you feel sorry for them. Readers want the characters to succeed, but the journey to the goal is just as important as the goal itself.

    Your character has to face the problem eventually

    Denial is a perfectly natural response when a problem seems too big. People often pretend the problem doesn't exist, so that they can stay within their comfort zones. Inevitably though, your characters must attack their problem head on, usually when they find themselves backed into a corner with no where else to go. They need to find themselves in enough pain that the only way out is to change what they are doing and go through the problem and commit themselves to finding a solution. Only then will they begin to make their lives better.

    Let the character make some progress towards the goal

    Progress towards a goal makes a great incentive for both your character and your reader. If the character is

    After Your Postcard Mailing: Follow Up with Finesse
    I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me. I've sent cards that I thought were so good that I was sure my phone would start ringing off the hook. And then my little Web and graphic design studio would be so busy that I'd be booked sold for the next three months. Hooray! But, instead, nothing but silence from the phone. Which means that it's time for me to start making some other phones ring. Time to start smiling and dialing those hot prospects, clients, and anyone else who might send some business my way. The phone conversations sound li
    etend the problem doesn't exist, so that they can stay within their comfort zones. Inevitably though, your characters must attack their problem head on, usually when they find themselves backed into a corner with no where else to go. They need to find themselves in enough pain that the only way out is to change what they are doing and go through the problem and commit themselves to finding a solution. Only then will they begin to make their lives better.

    Let the character make some progress towards the goal

    Progress towards a goal makes a great incentive for both your character and your reader. If the character is making headway against their problem, it creates a sense of hope that they will succeed. That in itself builds momentum and makes the character try all that little bit harder when the problems crop up. Letting the character make progress gives the reader hope as well that there's going to be a happy end to the story: that there's going to be a reckoning for the bad guys and a payoff for the hero.

    Complicate things just when the character is making headway

    Just as your character is starting to get somewhere, complicate matters again. Have something break, or have someone let them down. It's a case of two steps forward, one step back. Your reader will feel a sense of hope that the character is going to get their goal, but giving them setback builds suspense, letting your reader know that it isn't going to be a free ride. The complications are great places to introduce plot twists as well, particularly if the complications are things that people might not have been expecting. It's even better if you've found a way to foreshadow these things earlier in the story, so that the complications are believable.

    Hit them hard one last time

    Eventually though, the character should learn enough that they're going to achieve their goal. Along the way, they should have been transformed by their experiences, so that the character at the story's end is not the same as the character that started the journey. But before they can actually achieve their goal, they need to be tested one last time, to make sure that they have actually learned their lessons. This test needs to be the biggest one of the whole story. Many people give up right at the last hurdle, but your character needs to hang on by their fingernails and make sure that they actually give the readers the payoff they were hoping for all along.

    By loading your characters up with problems throughout your story and having them react in the ways that real people do, your readers will buy into your story much more readily. By constantly keeping your characters on their toes and taking them outside their comfort zones, you'll create a constant stream of suspense to keep your reader glued right to the end of the story.

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