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Digg it UP - Ten Things To Learn From Google's Success
We’ve all had it happen.We’re pushing for a sale, really laying down the work and convincing a customer that our car, our prices, are the best deal they’ll ever get.We’re being honest and fair, trying to help the customer out, even disregarding the fact that we probably won’t make a buck of profit on this one. That today we probably will lose our shirt and maybe even our pants.But today we don’t care. Today we’ll go shirtless and profitless because today we’re focusing on the customer and selling him/her this amazing vehicle that we just know will enhance their lives, their jobs—heck, their overall driving experience!So we’re set on the sale, on the customer, and then it happens: they shake their heads and give us the "look". You know the look. The one that says "I’m not sure about this" or "I don’t think that I really want to buy this car."What? But I’ve already given you my spiel! I’ve been honest. I’ve been fair. I have given you my shirt and my pants.But the customers don’t care. They just give you that customary (no pun intended) head nod and crooked smile and say that "they’ll think about it and get back to you."
If you look around online or in the bookstore, or if you get into conversations with people at parties and other events, you get the idea that a “career” is where all the action is. Your career is almost like a life separate from your own. Your career can be on the fast track. It can be derailed. It can stagnate. Blossom. But the important thing, it would seem, would be that you at least have one at all. If you don’t, then reams of coaches, resume-writing specialists, articles, websites, magazines, books, and high school guidance counselors are there to nudge you to get yourself one!If you’re unhappy or unfulfilled, the gurus will assure you that it’s just that you’re in the wrong career. It most assuredly does not mean that you should bow out of having a career at all!We know of people we graduated from high school with, and that some of them seemed to “go somewhere,” and others did not. You might hear things like “Remember Mary? She has a wonderful career!” or perhaps “Too bad about Hank, just working away at that job at the auto body shop. You’d think he’d want to go back to school and get a career.”What’s the difference between
Ideas are like sparks -they fly off in thin air. The challenge would be to convert the idea into a full-fledged project and commercializing it into a revenue generating business. When Google started off, they had an idea - one to make it easier for an internet surfer to find precise information in the least possible time. Until the Search engine had a lot many users, the company didn't know how it was going to generate the revenue to earn profits. Let alone profits, there was no business model in place to recover the costs! The idea struck to display advertisements next to search results. Google-owned sites that display ads generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. Additionally, its partner sites which also display Google Ads generated 39% of its total revenue - $1.04 billion. You may have an amazing idea to change the world or to serve a consumer gap, but where is the money? That's the million dollar question to ask.
Superior Technology - Quality matters
Google as a brand wasn't built over a million dollar advertising budget. On the contrary, they did not advertise at all for their products & services. The fact is that Google is superior. When they ventured into the Herculean task of downloading the entire internet and making the information available via a search engine query, they wanted it to be precise, easy-to-find and return exactly the information that a human would look for. No. They weren't pioneers. There were other search engine technologies at that time, but they were simply not that good with the results they got. If you are venturing into a business - quality matters.
Having things your own way
As a startup, Google had a major advantage - control over the business along with the required seed capital. Most businesses lose their liberty to venture capitalists. The control and focus of your business at its early stages is as important as the funds that the business needs at that time. Larry and Sergey, as founders cracked a winning deal with two of the most renowned Silicon Valley venture capitalist firms. They had the advantage of having things their own way when it came to decision making since they didn't hire a CEO for long, thus, allowing the founders of the company to stick to their idea of commercializing the technology. As a startup, by get
The time has come for a career change. You wish to switch careers and it's the only thing on your mind these days. Bored, fired, low pay or high ambition, there are any number of reasons for a career change. First things first! Don't fret. A career change is not as bad these days as it was made out to be in the olden days when there were fewer options for employment. But now, with highly paid jobs available and new skills that can be learnt over a few weeks, things have changed drastically. Many people have given up seemingly secure banking, government jobs etc and have opted for software jobs, creative jobs and even freelance options. All you need then is a bit of courage, a dash of self belief and some clarity of thought and you can join the band of people who have successfully changed careers.If you are on the edge of changing careers, here are a few things you may want to do to get more clarity on your thought process. As always we must begin the process at home i.e. with ourselves. Firstly take an honest look at why you want to change your career. Junk the trash about bad boss, bad conditions etc because these reasons do not help you in your decision m
Superior Technology - Quality matters
Google as a brand wasn't built over a million dollar advertising budget. On the contrary, they did not advertise at all for their products & services. The fact is that Google is superior. When they ventured into the Herculean task of downloading the entire internet and making the information available via a search engine query, they wanted it to be precise, easy-to-find and return exactly the information that a human would look for. No. They weren't pioneers. There were other search engine technologies at that time, but they were simply not that good with the results they got. If you are venturing into a business - quality matters.
Having things your own way
As a startup, Google had a major advantage - control over the business along with the required seed capital. Most businesses lose their liberty to venture capitalists. The control and focus of your business at its early stages is as important as the funds that the business needs at that time. Larry and Sergey, as founders cracked a winning deal with two of the most renowned Silicon Valley venture capitalist firms. They had the advantage of having things their own way when it came to decision making since they didn't hire a CEO for long, thus, allowing the founders of the company to stick to their idea of commercializing the technology. As a startup, by ge
If you're grumbling and muttering all the time, complaining about your job or your situation, you aren't going to get very far with building your career success.People like to be with people that make them feel good and, frankly, no one enjoys a whiner. Boosting your career success can be as simple as building rapport with others you meet, even if you might not think they can influence the way your career develops. What's more, it's a far better sort of person to be!These ideas show how you can do this quickly, consistently and well:-1. Greet people like you really are glad to see them. And even if you don't particularly like someone, get over it, there's a bigger challenge out there than petty dislikes. Making the other person feel like you're glad to see them can open up a lot of opportunities.The rewards of career success may not be noticeable at first, but hang in there, this is an investment that can pay out in days, weeks or even years!2. Show a real and keen interest in the other person and what they are about. Everyone likes to talk about themselves, so ask an open question that gets the other person talking. "How are you
Superior Technology - Quality matters
Google as a brand wasn't built over a million dollar advertising budget. On the contrary, they did not advertise at all for their products & services. The fact is that Google is superior. When they ventured into the Herculean task of downloading the entire internet and making the information available via a search engine query, they wanted it to be precise, easy-to-find and return exactly the information that a human would look for. No. They weren't pioneers. There were other search engine technologies at that time, but they were simply not that good with the results they got. If you are venturing into a business - quality matters.
Having things your own way
As a startup, Google had a major advantage - control over the business along with the required seed capital. Most businesses lose their liberty to venture capitalists. The control and focus of your business at its early stages is as important as the funds that the business needs at that time. Larry and Sergey, as founders cracked a winning deal with two of the most renowned Silicon Valley venture capitalist firms. They had the advantage of having things their own way when it came to decision making since they didn't hire a CEO for long, thus, allowing the founders of the company to stick to their idea of commercializing the technology. As a startup, by ge
Your career starts in college. You need to explore opportunities and professional options while you’re still in school. Linking your studies with real world work experience is highly recommended approach. If you need extra cash, don’t work at Blockbuster, try and find a gig that supports your academic endeavors.Here are four ways to find a part time job within your major.1. Tutor your fellow studentsGet involved in the learning process by instructing others about what you already know. Tap into your desire to help others. Approach the education process from the view of another person. Learn how and what other people learn. Discover new things about the material that you’ve embraced. Link that deeper understanding with practical applications and subject-related solutions. If you learn how to apply your major practically, you’ll be able to visualize your career goals more clearly.2. Go to the career center on campusExplore ways to apply your knowledge. Identify job skills you currently possess, and find a way to put them to use. Visit the career counselors. Ask questions about how you can find part-time job opportunities that’ll su
Having things your own way
As a startup, Google had a major advantage - control over the business along with the required seed capital. Most businesses lose their liberty to venture capitalists. The control and focus of your business at its early stages is as important as the funds that the business needs at that time. Larry and Sergey, as founders cracked a winning deal with two of the most renowned Silicon Valley venture capitalist firms. They had the advantage of having things their own way when it came to decision making since they didn't hire a CEO for long, thus, allowing the founders of the company to stick to their idea of commercializing the technology. As a startup, by ge
Negotiating a Pay Rise - Do you think you are not been paid enough? Not being valued at your company? - Do you look at your pay slip and wish you had been paid that little bit more that you deserve? - Do you think you have been particularly successful in your job? And gone beyond expectations? If you have answered 'yes' to any of the above, then it is time to negotiate a pay rise. But how do you go about this and what are the best strategies in order to get the best rise? Most companies will conduct quarterly or bi-annually pay reviews for their employee's, which if successful will result in a pay rise. However, as a hard working employee that is successful, you may feel it is justified to approach your boss to ask for a rise before your review is due. Whatever your situation is, you will have already agreed this is in your contract and know when your pay review will be - and before your conversation with your boss, the key thing to remember is that you must prepare! Before you ask It is advisable to do some background work about salaries in your industry and role and
Word of Mouth publicity
Marketing Guru, Philip Kotler gives reference to a study while emphasizing the effectives of Word of Mouth marketing for a product. More than 60% of the consumers in the study agreed that they made the purchase because one of their close relatives or friends had had a positive experience with the product. Google has never ventured into full-fledged mass media advertising of its search engine technology. For that matter, even the latest products are first tested by opinion leaders and then brought to the public through viral marketing tactics where a satisfied user invites another to use the service. Harnessing the power of word of mouth is indeed challenging considering the fact that tracing its success is a difficult task. In the internet age, this too is not a problem though. Most companies fall prey to extravagant marketing budgets for mass media publicity with a marginal ROI. Why not interact with the consumer directly? Get your product/service tested and improvise it and let word of mouth marketing handle the rest.
Nurturing Innovation
Innovation sounds good in management books. Practically speaking, it loses its luster when the innovative idea starts to become a hindrance in the organization's focus. Google introduced a policy where an employee could spend 20% of his/her work time on his own ideas. Although, it sounded bizarre initially to traditional efficiency-hungry managers, it proved productive indeed. Some of the best products by Google came from the minds of its employees themselves - Google News, Orkut (an ever-growing online community) and many more. This was possible through nurturing of the project in its nascent stages by the founders. As the top management and decision makers of the organization, Sergey and Larry spent time looking at innovati
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