course of action. This dramatist may have been the first “niche” marketer.

3. Benjamin Franklin – This multi-talented American championed succinct writing, and his epigr

Great business writers combine narrative skills with sound judgment to create classics that help both the beginner and the mid-career professional.

Writing’s completely subjective. What interests you may not interest me. But if somebody told me I could read the wisdom of only ten business writers, these are the ones I’d choose:

1. Socrates – He was likely history’s first “self-help” writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn’t accept opinion as fact.

2. Sophocles – Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first “niche” marketer.

3. Benjamin Franklin – This multi-talented American championed succinct writing, and his epigra

ubjective. What interests you may not interest me. But if somebody told me I could read the wisdom of only ten business writers, these are the ones I’d choose:

1. Socrates – He was likely history’s first “self-help” writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn’t accept opinion as fact.

2. Sophocles – Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first “niche” marketer.

3. Benjamin Franklin – This multi-talented American championed succinct writing, and his epigr

s – He was likely history’s first “self-help” writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn’t accept opinion as fact.

2. Sophocles – Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first “niche” marketer.

3. Benjamin Franklin – This multi-talented American championed succinct writing, and his epigr

shouldn’t accept opinion as fact.

2. Sophocles – Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first “niche” marketer.

3. Benjamin Franklin – This multi-talented American championed succinct writing, and his epigr

course of action. This dramatist may have been the first “niche” marketer.

3. Benjamin Franklin – This multi-talented American championed succinct writing, and his epigrams became part of our national heritage. Ben warned, “He that speaks much is much mistaken.” Franklin succeeded in multiple business ventures.

4. Mark Twain – He’s been called America’s finest author because he wrote in American dialect, using phrases and speech unique to the United States. He punctured pompous prose, and laced his stories with regional references. (Many say Twain was also America’s greatest lecturer.)

5. Claude Hopkins – This researcher wrote “Scientific Advertising” in 1923. He’s among the first to discuss the use of product samples and demonstrations.

6. Edward Bernays – This nephew of Sigmund Freud is called the “father of public relations.” He authored the