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    Protect Yourself Against Identity Theft when Buying and Selling a Home
    Real estate transactions consist of mountains of paperwork. Loan applications, purchase contracts, credit reports, disclosures, mortgages, W-9 forms and HUD/RESPA statements. Many of these contain your social security number (SS#) and other vital information that could be stolen by one of the many people whose eyes it passes by. Factor
    thing more off-putting to a reader than long, long sentences and even longer paragraphs. Keep t
    How to Make the Most from E-Bay Auctions
    Whatever your merchandise, selling by using an eBay auction is profitable, simple and fun. Selling through eBay can be a one-time sale or a second income. People enjoy searching through online auctions to find rare collector’s items or unusual furniture and clothing. The selection at an eBay auction is limitless. Try eBay to sell your u
    Writing well, and helping other people to write well, is my job. As a professional proofreader, copy editor and copywriter, people often ask me how to write. The following is a simple guide to remind people of the basics of good writing style.

    Good writing is . . .

    . . . simple. Leave the complicated sentences to Dickens. There is nothing more off-putting to a reader than long, long sentences and even longer paragraphs. Keep th

    Improving Website Performance
    Images, graphic and flash animationMany sites have images or graphics that are too large. By too large, I don't necessarily mean the dimensions of the images, but the file size is excessive and doesn't load quickly in a web browser. There are no hard and fast rules about file sizes but if the website doesn't l
    copy editor and copywriter, people often ask me how to write. The following is a simple guide to remind people of the basics of good writing style.

    Good writing is . . .

    . . . simple. Leave the complicated sentences to Dickens. There is nothing more off-putting to a reader than long, long sentences and even longer paragraphs. Keep t

    What Goes Around Comes Around
    This weeks issue of Marketing is, as they proudly announce, their 75th Anniversary Issue.So I eagerly grabbed it hoping that it was going to reveal not only the past history of Marketing and Advertising in England but, and to me, more importantly, the exciting future that lays ahead.Was I ever wrong!There was not on
    to remind people of the basics of good writing style.

    Good writing is . . .

    . . . simple. Leave the complicated sentences to Dickens. There is nothing more off-putting to a reader than long, long sentences and even longer paragraphs. Keep t

    Email Marketing: What is Your List Really there For?
    Have you ever been on a person's mailing list who repeatedly sends you the same offer over and over again? This is the fastest way to lose subscribers. You should make your messages useful and provide your readers with something educational to read. Sure every now and then you are going to want to remind them about the product you ar
    .

    . . . simple. Leave the complicated sentences to Dickens. There is nothing more off-putting to a reader than long, long sentences and even longer paragraphs. Keep t

    Strategic Business Planning
    To many managers, the term "business planning" is a buzzword to describe what 30 years ago was conceived as the financial budget, and therefore the restricted realm of the accountant. To others it may represent a document required to obtain an overdraft or a loan from their bankers. A business plan may prove to be the most important doc
    thing more off-putting to a reader than long, long sentences and even longer paragraphs. Keep them short and simple.

    . . . organised. Your reader wants to understand easily what you are saying, without becoming frustrated and confused by a haphazard structure. Plan your writing logically before you begin, and employ that old rule from your schooldays: it needs a beginning, middle and end.

    . . . to the point. There’s no surer wa

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