Digg it UP - Business

Is Your Sales Letter Too Long Or Just Plain Old Boring
Interestingly enough the majority of people who ask me whether their sales letter is too long have missed the boat somewhat.You see, their mind is focused on the length of their sales letter rather than the job the sales letter has to do, and when they do that it is impossible to write in a manner that will convince the reader to take action and buy their product.No, your main focus when writing a s

The New Wave in Small Business Financing
This is HUGE. This is tsunami in the making. Small business financing is on the brink of tapping into billions and billions of dollars that previously shut it out.The signs are quiet. One venture capital firm announced that it had just funded an internet startup for $250,000. Another announced it had just brought in a new partner whose previous background was in angel investment. A third announced it

If you haven’t heard of Yale economist, Robert Shiller, hold on to your hat, because you will…and soon. He is the author of the runaway bestseller, Irrational Exuberance, which showed how breakthroughs in technology always seem to result in bubbles in the stock market. Then unfortunately, these bubbles are usually followed by catastrophes. How many people do you know who lost part or all of their job or retirement nest egg in the dot bomb market of the late nineties? Shiller has recently written another book, The New Financial Order. This is a scary one, since it follows the path of “globalization” and how it is threatening the livelihoods and assets of the ordinary person on the street.

Let me explain: the two biggest assets most folks have these days, are their homes and their incomes derived from working. These are even now under siege. How do you protect yourself? If you lose your job, or your clients lose theirs, and they can’t pay you anymore to consult to them, how do you make that tuition, insurance and mortgage payments? And what if the value of your most valuable asset -- your residence -- starts to go south? How will you feel, paying mortgage payments on a house that is worth a lot less than you are paying for it… for thirty years? Imagine what life was like before home fire insurance. We didn’t always have it, you know. If your house burned down, that was IT.

Professor Shiller’s plan is to invent, develop and then deliver financial “hedging” products that will protect you against the loss of your employment income, or a drop in the value of your home, to name the two most prominent products he is developing at present. Think, just for a moment, how that would affect your mental state. If the huge fear of either of these two horrors happening is lifted from your shoulders, would you be a happier camper? Would you be able to concentrate more on your life, and doing a great job at work, without constant fear? Would you be physically and mentally healthier? Would you be able to get along with the boss better? The answer to those questions is: you bet you would!This is an idea whose time has come. If the price can be kept sensible, the financial institutions will have a wonderful new set of products to sell th

Tips on Picking the Best Accounting Software - Top 2 Picks
The doors are finally open. The flashy sign proclaiming, Come On In,... is brightly lit on the front door, and your new business is booming. Life is beautiful, and you can’t help but think to yourself. My, this would be a good day to manage my liabilities and redeemable assets!Well, maybe not. Face it. Most accounting is boring, slow, confusing and, sadly, very necessary. There are terms to learn and facts

omb market of the late nineties? Shiller has recently written another book, The New Financial Order. This is a scary one, since it follows the path of “globalization” and how it is threatening the livelihoods and assets of the ordinary person on the street.

Positioning in Small Business Marketing
Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing.Basically a marketing position describes your unique place in the market. The key word here is unique. What makes you different from your competitors? What features and benefits do you

ourself? If you lose your job, or your clients lose theirs, and they can’t pay you anymore to consult to them, how do you make that tuition, insurance and mortgage payments? And what if the value of your most valuable asset -- your residence -- starts to go south? How will you feel, paying mortgage payments on a house that is worth a lot less than you are paying for it… for thirty years? Imagine what life was like before home fire insurance. We didn’t always have it, you know. If your house burned down, that was IT.

How To Make Boring Businesses Exciting
Wouldn't it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren't very sexy; in fact, some businesses are downright boring. As a consequence, companies that sell commodity products and routine services tend to rely on presentations that load-up on features, specifications, and statistics that may be relevant to anal-retentive types, but hardly compelling to th

have it, you know. If your house burned down, that was IT.

Why You Should Always Honour Your Guarantees - Even When The Customer Is In The Wrong
The Reason Why Direct Internet Marketers Have To Work So Hard To Earn Our TrustA bad attitude to customer service can literally destroy your business.So, I thought I'd share my response to what I read on an Internet Marketing Forum recently to illustrate my point.It started with a genuine request made by someone looking to do the right thing despite having a frustrating run of luck..."

d from your shoulders, would you be a happier camper? Would you be able to concentrate more on your life, and doing a great job at work, without constant fear? Would you be physically and mentally healthier? Would you be able to get along with the boss better? The answer to those questions is: you bet you would!This is an idea whose time has come. If the price can be kept sensible, the financial institutions will have a wonderful new set of products to sell the general public. Most people still working for a living will be happier and more productive. Shiller is quoted as saying: “we should be able to find a market for everything, and we are only at the beginning of risk management in the world. What’s changed is the information technology, which has allowed these products to be created. For instance, online auctioning is providing a market for people to take millions of risks each day. We want to provide a hedge that will change the world.”

Imagine for a few moments that this gigantic overriding financial and retirement fear has been removed or at least greatly reduced. You are now doing a much better job for your employer or doing your own thing. How much easier would it now be to sell real estate? Would housing starts jump upwards? Would the economy improve? Can you see how this innovative way of thinking might cause the current paradigm to shift to the positive? Watch for and learn more...in Part 2.

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It is often said that the work experience one gains working for companies is more important and relevant than if one were to learn the same from working for oneself.

Positive approach to handling layoffs or redundancy. Guide to improving your chances of survival and winning through to a sound financial future. Covers what to do now and how to plan for the future.

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Digg it UP - How to Protect Yourself if Your House Value Drops, or Your Income is Lost - Part 1

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