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Digg it UP - Business Mums -- Best of Both Worlds?
Marketing Mistakes for Entrepreneurs to Avoid
One way to achieve entrepreneurial success is to not make the following marketing mistakes:1. Trying to sell everything to everybodyTrying to do everything is a prescription for a marketing disaster. Being the best requires commitment and focus. Pick that one thing and pass on the rest.2. Cost-based pricingMost small firms don’t have a good handle on cost accounting and they invariably underestimate their costs. If pricing is cost-based, the end result is often under priced p
r third child brings a realisation that having it all is frankly impossible, and working from home, or taking charge of your own destiny is a lot less stressful than attempting to please employers and colleagues. So, if you haven’t taken the plunge, do some research into your big idea, seek some advice from a trusted source, and go for it!
One way to achieve entrepreneurial success is to not make the following marketing mistakes:1. Trying to sell everything to everybodyTrying to do everything is a prescription for a marketing disaster. Being the best requires commitment and focus. Pick that one thing and pass on the rest.2. Cost-based pricingMost small firms don’t have a good handle on cost accounting and they invariably underestimate their costs. If pricing is cost-based, the end result is often under priced p
The Big Idea - the hardest part of the preparation with any start up business, is to accurately assess the feasibility of your idea, or product. G
The Fastest Growing Company in the World Part 2 What is the S-WORD?
So you want to have the fastest growing company in the world. Any one coach or entrepreneur can tell you it takes teamwork, time management, organizational, innovation and task-driven skills.Almost always right, but what does it take to make a great company in the world today? Is it technology, partly; innovation, partly; but not completely.What makes the best companies rise to the top? What makes a company go from $0-$1,000,000 in 1 year. What makes a company go from $0-$1,000,000,000 in
Giving birth to a baby, and a business at the same time, appears to be a crazy idea, to those who haven't tried it. Come to think of it, even those of us who have embarked on this daunting double whammy, agree that there are easier ways to live your life.
So you want to have the fastest growing company in the world. Any one coach or entrepreneur can tell you it takes teamwork, time management, organizational, innovation and task-driven skills.Almost always right, but what does it take to make a great company in the world today? Is it technology, partly; innovation, partly; but not completely.What makes the best companies rise to the top? What makes a company go from $0-$1,000,000 in 1 year. What makes a company go from $0-$1,000,000,000 in
Happy hormones combine with an inevitable shift in circumstances, and create a tantalising mood of change. Questions persist, in moments of reflection, when you take the weight off your swollen ankles and ponder your bulging waistline. Do I really want to go back to work? Wouldn't it be nice to have some flexibility? What on earth am I going to do about childcare? Surely all I need is a laptop and a phone line? I must be able to do something else....
Of course, the little voice in your head that says whoa..we have enough on our plates, is easy to shush when you are in daydream mode. Magazines you never had time for pre-pregnancy now seem to burst with high achieving multi mums. You start to tell yourself that it must be a doddle. Look at them! Coping well, making money, time to entertain journalists in their fab houses, looking beautifully content.
Are you waiting for me to burst that bubble at this point? Well, I honestly can't. True, I don't live in luxury, my earnings have been erratic to say the least, and stress is far from a distant memory workwise - however, I am unable to entertain the notion of working for someone else ever again.
Running a business is mostly fun if you’re doing it right, and I hope that my three children will go into the world with that message. I am not around all the time, but I do not have to worry about missing important events in their life, or working from home when one of them needs me (or the sun comes out and the garden is irresistible.)
There are a growing number of mumtrepreneurs in the UK, taking their place in the big league and challenging outdated perceptions of the typical entrepreneurial profile, i.e. male, driven, cavalier. For some, a second or third child brings a realisation that having it all is frankly impossible, and working from home, or taking charge of your own destiny is a lot less stressful than attempting to please employers and colleagues. So, if you haven’t taken the plunge, do some research into your big idea, seek some advice from a trusted source, and go for it!
The Big Idea - the hardest part of the preparation with any start up business, is to accurately assess the feasibility of your idea, or product. Ge
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.Print something other than a business card on biz card-sized cardstock.You may have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own? Print a frequent buy
really want to go back to work? Wouldn't it be nice to have some flexibility? What on earth am I going to do about childcare? Surely all I need is a laptop and a phone line? I must be able to do something else....
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.Print something other than a business card on biz card-sized cardstock.You may have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own? Print a frequent buy
Of course, the little voice in your head that says whoa..we have enough on our plates, is easy to shush when you are in daydream mode. Magazines you never had time for pre-pregnancy now seem to burst with high achieving multi mums. You start to tell yourself that it must be a doddle. Look at them! Coping well, making money, time to entertain journalists in their fab houses, looking beautifully content.
Are you waiting for me to burst that bubble at this point? Well, I honestly can't. True, I don't live in luxury, my earnings have been erratic to say the least, and stress is far from a distant memory workwise - however, I am unable to entertain the notion of working for someone else ever again.
Running a business is mostly fun if you’re doing it right, and I hope that my three children will go into the world with that message. I am not around all the time, but I do not have to worry about missing important events in their life, or working from home when one of them needs me (or the sun comes out and the garden is irresistible.)
There are a growing number of mumtrepreneurs in the UK, taking their place in the big league and challenging outdated perceptions of the typical entrepreneurial profile, i.e. male, driven, cavalier. For some, a second or third child brings a realisation that having it all is frankly impossible, and working from home, or taking charge of your own destiny is a lot less stressful than attempting to please employers and colleagues. So, if you haven’t taken the plunge, do some research into your big idea, seek some advice from a trusted source, and go for it!
The Big Idea - the hardest part of the preparation with any start up business, is to accurately assess the feasibility of your idea, or product. G
Make Money as a Spanish Translator
There are lots of ways to earn a living in the world today. Sometimes we only seem to think that doctors, lawyers, or rocket scientists are the only ones who can make any money. However, if you're bilingual in Spanish and another language, you can be a Spanish translator and earn a good income.What it takes to be a Spanish TranslatorA lot of people think that anybody that speaks two languages can be a translator. This is not the case. A Spanish translator must be able to understand
e. Look at them! Coping well, making money, time to entertain journalists in their fab houses, looking beautifully content.
There are lots of ways to earn a living in the world today. Sometimes we only seem to think that doctors, lawyers, or rocket scientists are the only ones who can make any money. However, if you're bilingual in Spanish and another language, you can be a Spanish translator and earn a good income.What it takes to be a Spanish TranslatorA lot of people think that anybody that speaks two languages can be a translator. This is not the case. A Spanish translator must be able to understand
Are you waiting for me to burst that bubble at this point? Well, I honestly can't. True, I don't live in luxury, my earnings have been erratic to say the least, and stress is far from a distant memory workwise - however, I am unable to entertain the notion of working for someone else ever again.
Running a business is mostly fun if you’re doing it right, and I hope that my three children will go into the world with that message. I am not around all the time, but I do not have to worry about missing important events in their life, or working from home when one of them needs me (or the sun comes out and the garden is irresistible.)
There are a growing number of mumtrepreneurs in the UK, taking their place in the big league and challenging outdated perceptions of the typical entrepreneurial profile, i.e. male, driven, cavalier. For some, a second or third child brings a realisation that having it all is frankly impossible, and working from home, or taking charge of your own destiny is a lot less stressful than attempting to please employers and colleagues. So, if you haven’t taken the plunge, do some research into your big idea, seek some advice from a trusted source, and go for it!
The Big Idea - the hardest part of the preparation with any start up business, is to accurately assess the feasibility of your idea, or product. G
Stop The Pain Drain - It's More Than Just Ergonomics
Pain is putting a strain on your bottom line! Employees who are suffering from repetitive motion injuries are not able to work at their ultimate performance level, costing you productivity and often medical costs which can lead to disability claims.You’ve hired ergonomic experts to change the computer stations; You’ve given your employees’ new keyboards; you’ve tried every type of mouse on the market and spent thousands of dollars on chairs. You’ve read scores of articles describing the two bigg
I hope that my three children will go into the world with that message. I am not around all the time, but I do not have to worry about missing important events in their life, or working from home when one of them needs me (or the sun comes out and the garden is irresistible.)
Pain is putting a strain on your bottom line! Employees who are suffering from repetitive motion injuries are not able to work at their ultimate performance level, costing you productivity and often medical costs which can lead to disability claims.You’ve hired ergonomic experts to change the computer stations; You’ve given your employees’ new keyboards; you’ve tried every type of mouse on the market and spent thousands of dollars on chairs. You’ve read scores of articles describing the two bigg
There are a growing number of mumtrepreneurs in the UK, taking their place in the big league and challenging outdated perceptions of the typical entrepreneurial profile, i.e. male, driven, cavalier. For some, a second or third child brings a realisation that having it all is frankly impossible, and working from home, or taking charge of your own destiny is a lot less stressful than attempting to please employers and colleagues. So, if you haven’t taken the plunge, do some research into your big idea, seek some advice from a trusted source, and go for it!
The Big Idea - the hardest part of the preparation with any start up business, is to accurately assess the feasibility of your idea, or product. G
Email Outsourcing
Outsourcing your email operation makes sense.You may be running a business that requires processing many emails, whether it is, Sales emails to and from customers, Query emails to and from customers, other emails required to run the business, processing emails forms a core part of any established business.As volumes increase, it is important to make sure that emails are processed in a timely, professional and cost effective manner. Losing control of your email operation can result in unha
r third child brings a realisation that having it all is frankly impossible, and working from home, or taking charge of your own destiny is a lot less stressful than attempting to please employers and colleagues. So, if you haven’t taken the plunge, do some research into your big idea, seek some advice from a trusted source, and go for it!
Outsourcing your email operation makes sense.You may be running a business that requires processing many emails, whether it is, Sales emails to and from customers, Query emails to and from customers, other emails required to run the business, processing emails forms a core part of any established business.As volumes increase, it is important to make sure that emails are processed in a timely, professional and cost effective manner. Losing control of your email operation can result in unha
The Big Idea - the hardest part of the preparation with any start up business, is to accurately assess the feasibility of your idea, or product. Get some help to do this, but choose your helpers carefully! Doom mongers may pick holes in your plans, others will rave unconditionally, depending on their own agenda in some cases. The difference between success and failure is often the level of determination, so research and a variety of opinions will help fuel your fire, and keep you motivated when things get tough, which they will.
Communications
It is a good idea to have flexibility with your telephone, so you can work from different locations, (home, office, Starbucks!) We have found UK2 Numbers to have a good choice of 'non geographic' numbers (0845, 0700 etc), and their service has been excellent.
Have a look at what they offer here... www.uk2numbers.co.uk
Useful info:
www.essentialbusinessguide.com – Truly excellent guide to starting and running a business, written by a Mumtrepreneur, Julie Stanford
www.motheratwork.co.uk Fantastic advice and support for working mums
www.businessbricks.co.uk Readable, down to earth advice for small businesses
www.enterprisenation.co.uk Packed with advice, and aimed at those working from home
www.bytestart.co.uk Small business portal, covers all aspects of starting up and growing a business.
www.auroravoice.com Aurora provides women's business and career events, recruitment advertising, and specialises in helping companies market themselves to women.
www.newbusiness.co.uk Lots of advice for all stages of business growth, and start up.
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