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Digg it UP - The Sometimes Life Of The Early-Stage, Mid-Stage And Even Late-Stage Entrepreneur Can Be Scattered
Craigslist: Marketing for the New Millennium company. Yes I know that that may mean that you might have to stop running around like a chicken without a head. Take a second and assess what’s really going on around you.If your customers utilize the classifieds to connect with you, do they use Craigslist? More importantly, do you? Since the service is free to almost everyone, you probably should use this form of Internet advertising even if you turn up your nose at conventional news ads.What is Craigslist? For the uninformed, Craigslist is a very simplified form of classified ads in dozens of topics, split to cover all fifty states (with breakdowns inside those states) and even various parts of the country. At present, Craigslist charges only for job listings in three cities - New York, LA, and San Francisco - and those charges are minimal (between $25-75). The site receives over 2.5 billion page views. Even broken down among sections, the numbers boggle the mind. Is your business taking advantage of the site?Craigslis 1. Are you trying to do too many things yourself? If you answered yes to one or more of these questions it’s time to sit down and write out an operations/expansion (OE) plan. The plan must include: 1. A breakdown of the tasks involved in the day-to-day operation of the business Is an entrepreneur someone who takes the family business and keeps it going? Is it the person who builds a new division of the company where they’re employed? Or should it be reserved for only those who have put everything on the line in order to build their business? I’ll opt for the latter. I’ll never forget being at an area Chamber of Commerce awards dinner some years back when I was surprised to find that the recipient of the Entrepreneur of The Year award went to a gentleman whose father had started the business many years before and built it into quite a successful venture. By the time the son had arrived to run the company it was already a multi-million dollar operation! “Wait a minute”, I said to myself, “How can this guy be the entrepreneur of the year when he was handed the reins of a large, seemingly profitable, corporation?” Dad did all the risk taking and sonny boy gets the awards, huh?! So let’s be a little cautious when throwing around that wonderful term…entrepreneur. It’s too near and dear to those genuine, “Hey I’ve got an idea…I think it’ll work…I’m quitin’ my job and goin’ for it” folks who really put their life on the line for the challenge. The entrepreneur is an interesting study. He or she, by definition, is a person who organizes and manages a business undertaking, assuming the risk for the sake of their dreams and hopefully profits (which may be one and the same). Entrepreneurs come in all shapes and sizes, yet there are some attributes that seem to be common in most of them. They are for the most part pretty good at getting things going. They are an excitable bunch. Caught up in the enthusiasm of their ideas and dreams they rush forward with their embryonic plans until they become reality. They certainly can organize and manage their business in the beginning, but then what? Many of them get stuck. Why? Because they’re entrepreneurs, that’s why. The entrepreneur gets his or her juice from creating new things, conceiving great ideas and putting them into action. However, once the thrill is gone so is the impetus needed to keep it going in an orderly fashion. Classic entrepreneurs have trouble taking their businesses to the next level. I like to call it going from an entrepreneurial venture into a corporation. Of course I realize that the entrepreneurial venture may actually be a corporation, but that’s in name only. It’s changing a mindset and beginning to act like a corporation. That means structure and manuals, policies and procedures. It also means less nepotism and more qualifications. Unfortunately, the entrepreneur quite often doesn’t realize what he or she needs because they’re to busy creating and building to worry too much about the details. All of a sudden they turn around and they start to see that they could easily busy themselves out of business. Yes, that is possible. Lack of a solid structure can do that. Entrepreneurs have a tendency to do everything themselves. That often comes from the way they started the business. But as the business grows that becomes impossible. Yet, too many of them can’t let go. They become scattered, do too many things, and at times compensate by micromanaging. It’s tough to watch your baby grow and realize that someone else can do this or that task better than you. That doesn’t mean losing that good old family feeling or stopping the “Let’s go for a drink after work” routine. What it does mean is beginning to realize that you’re in need of a controller and hiring one, putting a person in the marketing department who has actually done something like that before and even hiring a President or COO to run the ship and its structure so that you, the entrepreneur can do what you do best, create and build, direct and play. If you are a classic entrepreneur stand back and look at yourself and your company. Yes I know that that may mean that you might have to stop running around like a chicken without a head. Take a second and assess what’s really going on around you. 1. Are you trying to do too many things yourself? If you answered yes to one or more of these questions it’s time to sit down and write out an operations/expansion (OE) plan. The plan must include: 1. A breakdown of the tasks involved in the day-to-day operation of the business Creating Extra Value for Your Clients he year when he was handed the reins of a large, seemingly profitable, corporation?” Dad did all the risk taking and sonny boy gets the awards, huh?!If you're building your business and want to attract more clients, one great way to do this is by adding extra value. Focus your attention on the value you can bring to clients and potential clients rather than on what you want from them.You know how women love to get those little sample gifts of products when they go to the cosmetics counter at the department store or have a facial? Well, it works the same for your clients. They love to receive little 'samples' or extras. It makes them feel valued and special.What are some simple things you could give away that would be easy and fun for you to create, and that could really make a difference for your clients? Examples would be a newsletter, article, or tips list, a checklist or quiz, a small amount of extra time, a referral, an invitation to your semina So let’s be a little cautious when throwing around that wonderful term…entrepreneur. It’s too near and dear to those genuine, “Hey I’ve got an idea…I think it’ll work…I’m quitin’ my job and goin’ for it” folks who really put their life on the line for the challenge. The entrepreneur is an interesting study. He or she, by definition, is a person who organizes and manages a business undertaking, assuming the risk for the sake of their dreams and hopefully profits (which may be one and the same). Entrepreneurs come in all shapes and sizes, yet there are some attributes that seem to be common in most of them. They are for the most part pretty good at getting things going. They are an excitable bunch. Caught up in the enthusiasm of their ideas and dreams they rush forward with their embryonic plans until they become reality. They certainly can organize and manage their business in the beginning, but then what? Many of them get stuck. Why? Because they’re entrepreneurs, that’s why. The entrepreneur gets his or her juice from creating new things, conceiving great ideas and putting them into action. However, once the thrill is gone so is the impetus needed to keep it going in an orderly fashion. Classic entrepreneurs have trouble taking their businesses to the next level. I like to call it going from an entrepreneurial venture into a corporation. Of course I realize that the entrepreneurial venture may actually be a corporation, but that’s in name only. It’s changing a mindset and beginning to act like a corporation. That means structure and manuals, policies and procedures. It also means less nepotism and more qualifications. Unfortunately, the entrepreneur quite often doesn’t realize what he or she needs because they’re to busy creating and building to worry too much about the details. All of a sudden they turn around and they start to see that they could easily busy themselves out of business. Yes, that is possible. Lack of a solid structure can do that. Entrepreneurs have a tendency to do everything themselves. That often comes from the way they started the business. But as the business grows that becomes impossible. Yet, too many of them can’t let go. They become scattered, do too many things, and at times compensate by micromanaging. It’s tough to watch your baby grow and realize that someone else can do this or that task better than you. That doesn’t mean losing that good old family feeling or stopping the “Let’s go for a drink after work” routine. What it does mean is beginning to realize that you’re in need of a controller and hiring one, putting a person in the marketing department who has actually done something like that before and even hiring a President or COO to run the ship and its structure so that you, the entrepreneur can do what you do best, create and build, direct and play. If you are a classic entrepreneur stand back and look at yourself and your company. Yes I know that that may mean that you might have to stop running around like a chicken without a head. Take a second and assess what’s really going on around you. 1. Are you trying to do too many things yourself? If you answered yes to one or more of these questions it’s time to sit down and write out an operations/expansion (OE) plan. The plan must include: 1. A breakdown of the tasks involved in the day-to-day operation of the business Many of them get stuck. Why? Because they’re entrepreneurs, that’s why. The entrepreneur gets his or her juice from creating new things, conceiving great ideas and putting them into action. However, once the thrill is gone so is the impetus needed to keep it going in an orderly fashion. Classic entrepreneurs have trouble taking their businesses to the next level. I like to call it going from an entrepreneurial venture into a corporation. Of course I realize that the entrepreneurial venture may actually be a corporation, but that’s in name only. It’s changing a mindset and beginning to act like a corporation. That means structure and manuals, policies and procedures. It also means less nepotism and more qualifications. Unfortunately, the entrepreneur quite often doesn’t realize what he or she needs because they’re to busy creating and building to worry too much about the details. All of a sudden they turn around and they start to see that they could easily busy themselves out of business. Yes, that is possible. Lack of a solid structure can do that. Entrepreneurs have a tendency to do everything themselves. That often comes from the way they started the business. But as the business grows that becomes impossible. Yet, too many of them can’t let go. They become scattered, do too many things, and at times compensate by micromanaging. It’s tough to watch your baby grow and realize that someone else can do this or that task better than you. That doesn’t mean losing that good old family feeling or stopping the “Let’s go for a drink after work” routine. What it does mean is beginning to realize that you’re in need of a controller and hiring one, putting a person in the marketing department who has actually done something like that before and even hiring a President or COO to run the ship and its structure so that you, the entrepreneur can do what you do best, create and build, direct and play. If you are a classic entrepreneur stand back and look at yourself and your company. Yes I know that that may mean that you might have to stop running around like a chicken without a head. Take a second and assess what’s really going on around you. 1. Are you trying to do too many things yourself? If you answered yes to one or more of these questions it’s time to sit down and write out an operations/expansion (OE) plan. The plan must include: 1. A breakdown of the tasks involved in the day-to-day operation of the business Lack of a solid structure can do that. Entrepreneurs have a tendency to do everything themselves. That often comes from the way they started the business. But as the business grows that becomes impossible. Yet, too many of them can’t let go. They become scattered, do too many things, and at times compensate by micromanaging. It’s tough to watch your baby grow and realize that someone else can do this or that task better than you. That doesn’t mean losing that good old family feeling or stopping the “Let’s go for a drink after work” routine. What it does mean is beginning to realize that you’re in need of a controller and hiring one, putting a person in the marketing department who has actually done something like that before and even hiring a President or COO to run the ship and its structure so that you, the entrepreneur can do what you do best, create and build, direct and play. If you are a classic entrepreneur stand back and look at yourself and your company. Yes I know that that may mean that you might have to stop running around like a chicken without a head. Take a second and assess what’s really going on around you. 1. Are you trying to do too many things yourself? If you answered yes to one or more of these questions it’s time to sit down and write out an operations/expansion (OE) plan. The plan must include: 1. A breakdown of the tasks involved in the day-to-day operation of the business 1. Are you trying to do too many things yourself? If you answered yes to one or more of these questions it’s time to sit down and write out an operations/expansion (OE) plan. The plan must include: 1. A breakdown of the tasks involved in the day-to-day operation of the business With the information in your OE plan you can begin to structure yourself and your company. You may find that you may be quite capable of taking your company to the next level or that you may be quite content leaving the structural part of that mission to someone else while you play the creative role and still have the ability to reap the benefits without the stress of being in a position that’s uncomfortable. Take the time to understand that entrepreneurs can be great at one thing but as the entity expands, not so wonderful at the tasks needed in the new environment that the growth they started brings. It’s ok. Think of it as a parent watching their child leave for their first of so many days of school. They’ll do fine on their own, they have a structured environment, with good instructors and a president (principal) to oversee the situation. But when it comes time for some really important life decisions, the child comes back to the parent (or entrepreneur) for the insights and wisdom that only he or she can provide.
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