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Digg it UP - Brother, Can You Spare a Million?
Everyday I meet small business owners who delegate their marketing responsibilities to a third party and tell me “oh, our marketing guy handles that.”“Handle what?” I ask, then they usually tell me “oh our advertising and other stuff”.Whether you like it or not, whether you perform actively or passively, your business is always marketing.That’s not to say that you should “advertise” everyday. But it means that everything you do in your business should integrate to educate your prospects about the advantages that your business brings to them and each message should reinforce what you stand for.You can develop your unique marketing approach by* Testing,* Executing,* Monitoring,and mo
Take
1. Do you seem to be running and running and running every
day and
getting nowhere just like a gerbil?2. As you lay in your bed at the end of each day, do you
think about
tomorrow and see grey?3. Are you tired of just having a J.O.B.(Just Over Broke!)
and doing
the same thing day after day after day never getting ahead
or feeling
excited about your work?5, Wouldn't you rather wake up in the morning, JUMP out of
bed and
rush to get dressed so you can get to work?6. Wouldn't you love to live your life purpose, making
people feel
good, making a difference in the world and make a good
income as
well?7. Are you good with your hands?7.5 Would you like to make your own hours?If you said y
You'd be astonished at how often we hear that question in our line of work. It's usually asked just after the inventor has done just enough scribbling to convince himself that he has solved one of the world's most pressing problems.
He might have. But...
There's an expectation by many entrepreneurs that if they create and patent what they believe to be a great idea, investors and customers will come knocking at their doors. Many are clearly surprised when they discover this isn't the case.
Inventors will spend months working on designs, perhaps prototyping them, creating the drawings and material needed to apply for a patent. They'll pour thousands of hours and thousands of dollars into the project -- all this without really understanding that all those hours and all those dollars are being leveraged at the wrong time!
Take a
“Appurate!” My grandmother yelled from the car. “Hurry up!” My mother, yelled, as though attempting to drown her out. My mother and grandmother were at war with one another when it came to language. My mother, who emigrated from Mexico when she was sixteen and worked hard to overcome the language barrier, was convinced that Spanish would be nothing but a hindrance to us; a stigma. She still spoke Spanish to her sisters, but she always made a point to address us children in English. My grandmother ignored this mandate, and spoke (or more frequently yelled) strictly in Spanish. When we spoke English she stubbornly pretended she couldn’t understand us, though my mother pointed out that never seemed to have any problem following the plots or plays
He might have. But...
There's an expectation by many entrepreneurs that if they create and patent what they believe to be a great idea, investors and customers will come knocking at their doors. Many are clearly surprised when they discover this isn't the case.
Inventors will spend months working on designs, perhaps prototyping them, creating the drawings and material needed to apply for a patent. They'll pour thousands of hours and thousands of dollars into the project -- all this without really understanding that all those hours and all those dollars are being leveraged at the wrong time!
Take
Many sandwich degree students can secure a placement through their universities dedicated placement office. However even with the universities support there is much onus on the student to actively secure a good quality placement and to stand out from crowd.The value of the Placements yearThe placement year is a very valuable experience, particularly if the student hasn’t had much experience of work before. At university even having a part time job can help students understand their studies better. Secondly it gives the student an indication about what they may like to do after graduation. However, importantly it helps the student secure a better job after graduation. Obviously the value of the placement depends very much on the q
Inventors will spend months working on designs, perhaps prototyping them, creating the drawings and material needed to apply for a patent. They'll pour thousands of hours and thousands of dollars into the project -- all this without really understanding that all those hours and all those dollars are being leveraged at the wrong time!
Take
Facing the tough challenge of choosing a career can be overwhelming. With changing technology and growing international markets, there are a lot of options to choose from. The possibilities are truly endless so where does one start?Your chosen career should be a harmonious blend of your skills, education, personality and interests. A self-assessment is a great way to identify a starting place for your search. Take time to jot down your likes and dislikes on a sheet of paper. Brainstorm several jobs that would utilize at least two of your likes yet avoid your dislikes. Use the list you have come up with to research and evaluate these options. You can gather job descriptions, examine the education and experience requirements, check out th
Inventors will spend months working on designs, perhaps prototyping them, creating the drawings and material needed to apply for a patent. They'll pour thousands of hours and thousands of dollars into the project -- all this without really understanding that all those hours and all those dollars are being leveraged at the wrong time!
Take
Being a current job seeker can be quite a challenging prospect as there are many changes in the workplace. Life-long employment is no longer the norm and workers must also learn to adapt with the complementary expertise of foreign talents. We are very much living in a global village.Here are some tips to stay relevant to the expectations of the workplace:Interview PhobiaYou must view the interview process as a short period of time given to express your strengths and contribution to a future employer. The interviewer is too busy to want to put you on the defensive. He has to get the best candidate for the job within the interview period and may ask difficult questions that may help him reach that goal. The interview process
Take a Tip from the Skunkworks
Look at the way product development is done in a large company: Someone observes an opportunity, gets an idea about it. The first thing that happens is an investigation of the opportunity, the initial inquiry that goes on prior to the first decision of whether to spend more time developing the idea.
Such projects are often launched as "skunkworks." One or two workers -- let's call them Mike and David -- have an idea and, after doing some initial inquiry, they present it to a manager. The manager, if the idea piques his interest, might say, "I'll tell you what. You're welcome to use our resources here to spend a couple of weeks on this, so long as you get the rest of your work done on
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