Tags |
|
|
Links |
|
|
Digg it UP - Appealing to Four Categories of B2B Decision-Makers
Are you interested in trading futures? If you are, you may also be interested in using the services of a futures trading broker, as they provide you with the knowledge and assistance needed to be a successful futures trader. The good news is that you have a number of different futures brokers to c
Co
Get to know Address America Address America is the brain child of David Ashley. Its main products are decorative reflective address signs that make homes easy to find. For Ashley, these signs are extremely important for households that may need 911 emergency service and not have quick acces
But, what about B2B decision-makers? According to Bryan Eisenberg in an article at ClickZ, most B2B business decision-makers fall into one of four preference categories -- methodical, spontaneous, humanistic or competitive. Depending on the style of decision-maker you are trying to reach, you will want to set up your Web pages in certain ways. Here are the four preference categories:
Methodical decision-makers: Most B2B sales efforts are designed for these individuals. They care about rules, organization and methods. They’re practical, analytical, conservative and devour information. They can also be too rigid.
Spontaneous decision-makers: These business people are high energy, poised, adventurous, responsive, flexible and value authenticity. They seek individual expression and attention. They can often be impatient.
Humanistic style decision-makers are people-oriented. They care about relationships, harmony, principles and big-picture outlooks. They’re creative, listeners and seek meaning in their work. However, they can be perfectionists and slow to make decisions.
Co
Is there someone where you work who absolutely, totally, and unequivocally drives you up the wall? Do you sometimes feel like climbing the wall all by yourself as the quickest way to escape? If you are saying Yes! Yes! Yes! you have had first-hand experience with "The Frustration Factor," up close
Methodical decision-makers: Most B2B sales efforts are designed for these individuals. They care about rules, organization and methods. They’re practical, analytical, conservative and devour information. They can also be too rigid.
Spontaneous decision-makers: These business people are high energy, poised, adventurous, responsive, flexible and value authenticity. They seek individual expression and attention. They can often be impatient.
Humanistic style decision-makers are people-oriented. They care about relationships, harmony, principles and big-picture outlooks. They’re creative, listeners and seek meaning in their work. However, they can be perfectionists and slow to make decisions.
Co
Do you suspect that you have black mold in your Los Angeles home? Black mold is most commonly a greenish black color. In most cases, you can tell right away whether or not the mold in your home is black mold or not. While it is always advised that you get mold removed and taken care of, there ar
Methodical decision-makers: Most B2B sales efforts are designed for these individuals. They care about rules, organization and methods. They’re practical, analytical, conservative and devour information. They can also be too rigid.
Spontaneous decision-makers: These business people are high energy, poised, adventurous, responsive, flexible and value authenticity. They seek individual expression and attention. They can often be impatient.
Humanistic style decision-makers are people-oriented. They care about relationships, harmony, principles and big-picture outlooks. They’re creative, listeners and seek meaning in their work. However, they can be perfectionists and slow to make decisions.
Co
When it comes to electricity, small and medium size enterprises can never assume they are getting a good deal. In fact, it's safe to say that - as the market stands today - businesses should assume the opposite is true, and that they are being taken for a ride by the big six energy providers. One
Spontaneous decision-makers: These business people are high energy, poised, adventurous, responsive, flexible and value authenticity. They seek individual expression and attention. They can often be impatient.
Humanistic style decision-makers are people-oriented. They care about relationships, harmony, principles and big-picture outlooks. They’re creative, listeners and seek meaning in their work. However, they can be perfectionists and slow to make decisions.
Co
Since the first mass production car ever to emerge from a car factory, technology has improved greatly if not tremendously. From the early spooks wheel we have now alloy rims, from simple 2 stroke engines we now have 8 L v engines that tear up the road, not to mention about the luxury that a car c
Competitive decision-makers are aggressive and competitive. They’re no nonsense and want things to get done. They are driven to achieve success.
While this is helpful information, I am not sure how to predict which type of decision-maker will arrive on your Web page. To reach all four types, do you try to include something for each style of decision-maker? Or do you set up your pages to appeal to one particular type of decision-maker to the exclusion of other types? How do you determine to which type you direct your appeal? If one type is more prevalent in your industry, is that something peculiar to your industry, or is it just a by-chance occurrence of luck?
And, finally, do small business owners tend to fall into one preference category versus others? I don’t think so. In fact, there is danger in stereotyping. Small business owners run the gamut of all different types, depending on the industry they are in and their own particular personalities and backgr
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/1799/diggitup-Appealing-to-Four-Categories-of-B2B-DecisionMakers.html">Appealing to Four Categories of B2B Decision-Makers</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/1799/diggitup-Appealing-to-Four-Categories-of-B2B-DecisionMakers.html]Appealing to Four Categories of B2B Decision-Makers[/url]
Related Articles:
Business is Oldest Way of Earning
Does Your Company Need A Business Credit Card?
How to Be Comfortable at a Business Trip Meeting
Bookmark it:
|