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Digg it UP - 3 Essential Elements of Operating a Successful Business
How do you acquire new clients?o Face-to-face networkingo Referral onlyo Cold callingWhatever method you use to gain a new client the #1 thing you can never forget is to show them, all of them, how much you care.Let me share my dating analogy with you...When you're on a first date, you're on your best behavior (and being authentic the entire time).On your first date (aka: first meeting) you ask lots of questions to get to know this person better - their likes, dislikes, passions, aspirat
You must create a uniqueness to your product or service. What can you offer that no one else can offer? Is it a better warranty, improved customer service, more technical support, faster shipping, or lower price? Think of something that will set you apart from your competitors and describe in detail exactly what it is.
2. Be good at what you do.
Are you as good as, or better than, the next guy when it comes to producing/marketing your product or service? This element requires an honest self-assessment. "What are my abiliti
Recently a Think Tank questioned the steel used in the giant Chinese Dam Project. The massive project is clearly the largest in the World and a bold step for China. Yet some feel too many corners were cut and not enough new technologies were used, they are even questioning the quality of the steel inside the dam, type of concrete mix used and the over all strength in case of an Earthquake. Although the area or region is not known for Earthquakes it sure as heck will be once the dam is in place and all that water weight is redistributed in a d
What are they? They are deceptively simple, and deep down inside you know what they are. But to purposefully write them down and use them as guides in selecting your dream business will make all the difference in the world. As you go through this exercise, you will dramatically build on your chances of success. Nowhere will it count more than right here, deciding how many of the three essential elements will qualify you to realize your dream.
1. Find a need!
Is there a market niche for your particular product or service? Does the world, or even your community, need what you have to offer? Only by sampling and testing will you be able to determine this with any degree of certainty, but we will be covering this as we go along in greater detail. The most important aspect would be to determine a Unique Selling Proposition for your product or service. Too many business owners are just trying to be me-too companies. You cannot be just like the next guy and expect to prosper in this volatile economy.
One of the most important things I learned from my Dad was, there are really only two things to consider, and next to them everything else is minor. Those two things are: (1) What do you really want? And just as, and perhaps even more important, (2) Are you willing to do whatever it takes to achieve it?
What do you really, really want from this endeavor? What is your ultimate goal? Are you willing to do whatever it takes to achieve this goal? Instead of looking for a business based on how much money you can earn up-front, select a business based on your love for that endeavor. The most successful and fulfilled people are individuals who are following a dream or vision of their own. They are not just out trying to make a buck.
What opportunities can you act upon? Woolworth saw a need for small inexpensive items and opened the chain of stores that grossed billions. Wrigley started giving gum away as a bonus, and seized the chance to expand worldwide.
You must create a uniqueness to your product or service. What can you offer that no one else can offer? Is it a better warranty, improved customer service, more technical support, faster shipping, or lower price? Think of something that will set you apart from your competitors and describe in detail exactly what it is.
2. Be good at what you do.
Are you as good as, or better than, the next guy when it comes to producing/marketing your product or service? This element requires an honest self-assessment. "What are my abilitie
Figuring out what to budget for trade shows as part of your overall marketing is as much an art as it is a science. The artistic side relates to the communication of a message that hundreds or thousands of attendees will understand and act on. The scientific side focuses on ROI, how many prospects must you reach to realize a payoff for your effort.My rule of thumb for trade show and event budgeting is that for an overall marketing budget of 5%, 20% of this should go toward trade shows. Every company is different, however if you depend
1. Find a need!
Is there a market niche for your particular product or service? Does the world, or even your community, need what you have to offer? Only by sampling and testing will you be able to determine this with any degree of certainty, but we will be covering this as we go along in greater detail. The most important aspect would be to determine a Unique Selling Proposition for your product or service. Too many business owners are just trying to be me-too companies. You cannot be just like the next guy and expect to prosper in this volatile economy.
One of the most important things I learned from my Dad was, there are really only two things to consider, and next to them everything else is minor. Those two things are: (1) What do you really want? And just as, and perhaps even more important, (2) Are you willing to do whatever it takes to achieve it?
What do you really, really want from this endeavor? What is your ultimate goal? Are you willing to do whatever it takes to achieve this goal? Instead of looking for a business based on how much money you can earn up-front, select a business based on your love for that endeavor. The most successful and fulfilled people are individuals who are following a dream or vision of their own. They are not just out trying to make a buck.
What opportunities can you act upon? Woolworth saw a need for small inexpensive items and opened the chain of stores that grossed billions. Wrigley started giving gum away as a bonus, and seized the chance to expand worldwide.
You must create a uniqueness to your product or service. What can you offer that no one else can offer? Is it a better warranty, improved customer service, more technical support, faster shipping, or lower price? Think of something that will set you apart from your competitors and describe in detail exactly what it is.
2. Be good at what you do.
Are you as good as, or better than, the next guy when it comes to producing/marketing your product or service? This element requires an honest self-assessment. "What are my abiliti
Business card printing had tamed to give in significant contributions in the print and web industry. It is this medium that businesses are able to keep their clients in tact and as well as establish a remarkable corporate identity in the market. Business card printing companies had cluttered to give in valuable solutions from the smallest detail of your cards from logos, design and informative contents.Producing quality business cards with excellent designs is a great way to get in the door of your prospects. However with the tight com
One of the most important things I learned from my Dad was, there are really only two things to consider, and next to them everything else is minor. Those two things are: (1) What do you really want? And just as, and perhaps even more important, (2) Are you willing to do whatever it takes to achieve it?
What do you really, really want from this endeavor? What is your ultimate goal? Are you willing to do whatever it takes to achieve this goal? Instead of looking for a business based on how much money you can earn up-front, select a business based on your love for that endeavor. The most successful and fulfilled people are individuals who are following a dream or vision of their own. They are not just out trying to make a buck.
What opportunities can you act upon? Woolworth saw a need for small inexpensive items and opened the chain of stores that grossed billions. Wrigley started giving gum away as a bonus, and seized the chance to expand worldwide.
You must create a uniqueness to your product or service. What can you offer that no one else can offer? Is it a better warranty, improved customer service, more technical support, faster shipping, or lower price? Think of something that will set you apart from your competitors and describe in detail exactly what it is.
2. Be good at what you do.
Are you as good as, or better than, the next guy when it comes to producing/marketing your product or service? This element requires an honest self-assessment. "What are my abiliti
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach in developing the school brand and assume that through word of mouth, the school brand will prevail.This view is erroneous and arrogant. This article will provide relevant tips about developing a school brand.Alumni FeedbackThe best way to start is
What opportunities can you act upon? Woolworth saw a need for small inexpensive items and opened the chain of stores that grossed billions. Wrigley started giving gum away as a bonus, and seized the chance to expand worldwide.
You must create a uniqueness to your product or service. What can you offer that no one else can offer? Is it a better warranty, improved customer service, more technical support, faster shipping, or lower price? Think of something that will set you apart from your competitors and describe in detail exactly what it is.
2. Be good at what you do.
Are you as good as, or better than, the next guy when it comes to producing/marketing your product or service? This element requires an honest self-assessment. "What are my abiliti
You've searched for months for the telecommuting job of your dreams. You've spent countless hours online hunting down a job. You've had the perfect resume crafted and brushed up on your interview skills. And all of the hard work and preparation has now paid off in the form of the perfect job!You scanned the job ad and found the contact information, pasted your cover letter and attached your resume. You pause before you push the send button and think "better make sure that I have everything they need", but then that other voice tells yo
You must create a uniqueness to your product or service. What can you offer that no one else can offer? Is it a better warranty, improved customer service, more technical support, faster shipping, or lower price? Think of something that will set you apart from your competitors and describe in detail exactly what it is.
2. Be good at what you do.
Are you as good as, or better than, the next guy when it comes to producing/marketing your product or service? This element requires an honest self-assessment. "What are my abilities?" To determine your abilities you must take an honest inventory of yourself. Examine every possibility and be sure to include strengths and weaknesses. Will your strong points be able to let you overcome your deficits?
3. Have true passion for the business.
If there is one element you absolutely cannot do without, it is passion. Passion is an irresistible attitudinal energy that generates power. Do you have a passion for working with your particular product or service? Notice, I didn't say "do you like what you want to do?" There are too many competitors out there who are ready, willing and able to "eat your lunch" when it comes to competing with you. They may have found the same niche that you have found. They may like what they do as much as you do. But what separates the winners from the losers is passion.
What are you really passionate about? If your answer is, "I'm passionate about making a lot of money." That is not the right answer. Making a lot of money is consequence of engaging in a successful activity where you remain motivated long enough to be successful. The key to creating passion is to find and do what it is that you truly love. Passion is the laser-like focusing of our creative life force. We do not create passion. (Don't confuse passion with being a workaholic. Workaholism devours while passion amplifies.)
So there they are, the three key elements to having a successful small business.
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