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Digg it UP - The Cockroach Test
One of the biggest factors that determines whether your business succeeds or fails in finding and keeping the right people consistently is your attitude. In simple terms, having a winning mentality increases your chances of recruiting the best people and then keeping them.Think about it - to successfully sell your goods and services, you need to totally believe in them, because if you don’t, your customers certainly won’t either.And to succeed in holding onto your best customers, you need to believe that you truly offer them something different from your competi
Now, why have I published this article in the business section?
Because the principle is so basic that it is the guiding principle in business as well. Do you procrastinate? Sometimes maybe? The reason is that the pa
To be honest, I have always disliked attending a job interview. I understand that they are a necessary evil, but I have always dreaded them. I think that it is all about showing that you are good or bad at job interviews, and not whether you are good at the job you're applying for. Some job interviewers approach the interview very scientifically. They read up on techniques and psychological profiling to help them in their task. You must know how to answer job interview questions if you are about to attend a job interview.You have to master the art of telling people what you think
I am sure, if you pictured the disgusting image you have shaken. You would never do it for one buck. At least most of us won't. But, the higher the gratification the more you start thinking about it seriously. Right?
What does this tell us? Seems like there is something we connect to lots of money that let us consider doing things we usually won't do. What is it?
The answer is: It is the balance between pleasure and pain. We tend to connect having money, lots of money in particular, with lots of pleasure. We imagine what we could do with all that money, Buy a house, travel, buy cars, dine out in the most luxurious restaurants, pay our kids a great education, have freedom, have fun and joy.
The interesting thing is that we would take some pain even if we are not sure about the pleasure we can gain in the future. After all, before you would get the money you have to eat the cockroaches. A future pleasure can overturn a present pain.
Now, why have I published this article in the business section?
Because the principle is so basic that it is the guiding principle in business as well. Do you procrastinate? Sometimes maybe? The reason is that the pai
Guess what. The results are out they are ugly. Pretty people do get paid more money.It pays to be tall, dark and handsome... literally. A report by the Federal Reserve Bank of St. Louis suggests that good-looking people tend to earn higher salaries and get promoted more often than those with average looks.When compared to the average looking people:· Attractive people earned 5 percent more · Overweight women earned 17 percent less · Taller people earned 2.6 percent more · Less attractive people earned 9 percent less.But don't despair; th
I am sure, if you pictured the disgusting image you have shaken. You would never do it for one buck. At least most of us won't. But, the higher the gratification the more you start thinking about it seriously. Right?
What does this tell us? Seems like there is something we connect to lots of money that let us consider doing things we usually won't do. What is it?
The answer is: It is the balance between pleasure and pain. We tend to connect having money, lots of money in particular, with lots of pleasure. We imagine what we could do with all that money, Buy a house, travel, buy cars, dine out in the most luxurious restaurants, pay our kids a great education, have freedom, have fun and joy.
The interesting thing is that we would take some pain even if we are not sure about the pleasure we can gain in the future. After all, before you would get the money you have to eat the cockroaches. A future pleasure can overturn a present pain.
Now, why have I published this article in the business section?
Because the principle is so basic that it is the guiding principle in business as well. Do you procrastinate? Sometimes maybe? The reason is that the pa
Chachkas (sp)…Freebies…Giveaways. Through the years, promotional items have taken on many names…most not very complimentary. We’ve all been on the receiving end of promotional items, and typically our overall impression is synonymous with throw away, little or no value, worthless, not an essential business tool. If you’re on the giving end, certainly this is not the desired response. Time and money have been spent with the ultimate goal of promoting your product and raising awareness of your brand.Let’s use a few other terms. This time I’ll pick words that are synonymous with bu
The answer is: It is the balance between pleasure and pain. We tend to connect having money, lots of money in particular, with lots of pleasure. We imagine what we could do with all that money, Buy a house, travel, buy cars, dine out in the most luxurious restaurants, pay our kids a great education, have freedom, have fun and joy.
The interesting thing is that we would take some pain even if we are not sure about the pleasure we can gain in the future. After all, before you would get the money you have to eat the cockroaches. A future pleasure can overturn a present pain.
Now, why have I published this article in the business section?
Because the principle is so basic that it is the guiding principle in business as well. Do you procrastinate? Sometimes maybe? The reason is that the pa
To get your prospects to take action you need to understand a bit about what will motivate them into taking action of any sort.You have to understand what drives them?You have to understand basic human nature!Most people are motivated by the same things, PLEASURE & FEAR. Out of the two most would agree we are more motivated by fear than pleasure.I’m sure you have plenty of examples in your life to back this up.In general people are fearful of losing things. We are fearful of losing what we have, fearful of losing our looks, our money, our loved ones and
The interesting thing is that we would take some pain even if we are not sure about the pleasure we can gain in the future. After all, before you would get the money you have to eat the cockroaches. A future pleasure can overturn a present pain.
Now, why have I published this article in the business section?
Because the principle is so basic that it is the guiding principle in business as well. Do you procrastinate? Sometimes maybe? The reason is that the pa
It takes between seven and seventeen seconds for a person to make an impression of us and much of that impression is based on how we look. It stand to reason, then, that what we wear to job interviews will make a far greater impact on our success than anything we're likely to say once those first crucial seconds have passed.Dress For the JobIf you're applying for a job as a sale assistant in a trendy boutique in a hip part of town, what you wear will need to be very different to what you'd wear when being interviewed for a job as a lawyer's personal assistant.
Now, why have I published this article in the business section?
Because the principle is so basic that it is the guiding principle in business as well. Do you procrastinate? Sometimes maybe? The reason is that the pain of not doing what you should do is less than the pleasure you have by doing what you do right now. We all want to avoid pain and gain pleasure. The more pleasure we feel the more pain it needs to get us away from what we do.
This is an important experience for every business owner. So, let me repeat this:
“The more pleasure we feel the more pain it takes to get us away from what we do"
You have heard about the importance to have a clear business goal. But a clear goal is not enough. What you need to be successful and totally committed is a business goal that really excites you. Something that is so pleasurable that it drags you every moment in your life. Something that has more power to drag you towards it than every pain you can imagine. Do you have such a business goal? Most businesses don't.
That is the reason why so many businesses fail. It is not techniques, skills, knowledge, luck or circumstances. It is the lack of a goal that is so pleasurable that it makes you eat cockroaches daily only to get there.
Unfortunately, money is seldom or never enticing enough to be that goal. Money is only a means to an end. Listen, do you really believe your goal in life is to collect green pieces of paper wi
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