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Digg it UP - Two Important Keys to a Successful Business-Integrity and Reputation
It really won't matter if no one knows your product or service because you haven't branded your business correctly. Some companies and businesses spread their ad dollars around with direct mail, radio, broadcast and web. But without long-range branding plan you are wasting your time and money.The Age Old Branding QuestionLet's presume that you own a ‘brick and mortar’ jewelry store, plus you sell your products online. How do you convert casual browsers into buyers in both situations? I can say it in one word. BRANDING.People buy brands. A brand sho
Rule 1- Always be timely.
I know, this sounds like common sense, but how many times have you been told something, and it has not been carried through. For example, you
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a seasoned professional, please consider the follow
Rule 1- Always be timely.
I know, this sounds like common sense, but how many times have you been told something, and it has not been carried through. For example, you o
If you’ve ever been to a professional conference, then you’ve probably received one of those lovely little goodies known as conference bags. If you’re an attendee, they seem simple enough – and are one of nice perks of attending a conference. In general, conference bags are tote bags or rucksacks printed with the name of the conference and the sponsoring organizations. Inside, you’ll find all the material you need for the conference, including your name tags, your schedule, speakers biographies, the conference program and other materials concerning the conference. Inside, you’ll also f
Rule 1- Always be timely.
I know, this sounds like common sense, but how many times have you been told something, and it has not been carried through. For example, you
The first concern of business is the bottom line. Progressive employers have begun to see that their bottom line is increasingly linked to the visual health of their workers. Color Vision Deficiency, no less than eyestrain suffered by significant numbers of the workforce who sit for long periods at a computer screen, can impact negatively on productivity and the bottom line.Responsible employers should be aware that a number of their staff will have a color vision deficiency. Depending on the nature of their business, they will need to consider carefully whether visual testin
Rule 1- Always be timely.
I know, this sounds like common sense, but how many times have you been told something, and it has not been carried through. For example, you
An elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide.Imagine ... you step onto an elevator and there is a lone occupant waiting to travel with you to another floor.You are together for less than a minute, but long enough to make polite conversation.What you don't know is this person is your ideal client. She has a problem you can solve.She cuts through the awkward silence and says, "I see you're attending the networking event as well. What do you do?"n’t be able to recover and their business will fold. So how can we, as business owners ensure that we are continually moving forward in building our integrity and reputation in a positive light? Actually, if we remember a few simple “rules,” then we can continue to build and grow.
Rule 1- Always be timely.
I know, this sounds like common sense, but how many times have you been told something, and it has not been carried through. For example, you
Building strong partnerships is big business. But it doesn’t have to be a big problem.You can initiate powerful improvements with your customers, suppliers, colleagues – even with your family members.Just ask these four simple but powerful questions and listen carefully to the answers!1. What would you like me/us to do more of?2. What would you like me/us to do less of?3. What would you like me/us to start doing?4. What would you like me/us to stop doing?The answers you receive reveal what other people value, and what bothers them, too.
Rule 1- Always be timely.
I know, this sounds like common sense, but how many times have you been told something, and it has not been carried through. For example, you ordered a birthday present and it was promised you would receive it in 2 days (1 day before the birthday), and then not received it for 4 days. Now you don’t have the gift to give because someone was not timely. This is a simple example but I as a business owner live by this rule. In fact, if I tell someone I will have their project to them by a certain time, I shoot for 24 hours before. Why do I do this? What happens if I plan to send it to them when it is due, but oops, my hard drive crashes? They don’t get the project on time-even though it was finished in advance, and it puts them behind. This does not help my integrity or reputation, and it will probably affect if the client will do business with me again, or not.
Now, all of us understand that acts of God can interfere with our work or we can make a mistake (after all, we are all human). It’s bound to happen sometime. So what do we do?
Rule 2-
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