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  • Digg it UP - Avoid Formula Approach When Asking Businesses for Gifts With Direct Mail Fundraising Letters

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    al person who, like you, has a mind and a heart. Your letter needs to reach both.

    This means your letter s

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    The one thing to remember when asking businesses for donations is that businesses don’t give donations. People give donations, and sometimes those people work for or own a business, and donate on behalf of that business.

    Keep this in mind when you sit down to draft a fundraising letter for a business or corporation. You are writing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.

    This means your letter s

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    ive donations, and sometimes those people work for or own a business, and donate on behalf of that business.

    Keep this in mind when you sit down to draft a fundraising letter for a business or corporation. You are writing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.

    This means your letter s

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    Keep this in mind when you sit down to draft a fundraising letter for a business or corporation. You are writing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.

    This means your letter s

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    ing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.

    This means your letter s

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    al person who, like you, has a mind and a heart. Your letter needs to reach both.

    This means your letter should never be addressed to “The President” or “Business Owner.” It should be addressed to an individual by name and job title.

    This also means your letter must avoid the formula approach. You must avoid all language that makes your appeal letter sound like it’s being mailed to every business in your city without exception.

    The easiest way to avoid the formula approach is to learn something about the business you are approaching, an

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