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Digg it UP - Fundraising Letter Postscripts Must Startle To Raise Donations In Direct Mail Appeals
D. W. Griffith is regarded by many as one of the greatest filmmakers of all time. More than anyone of the silent era, he recognized the potential of movies as an expressive medium. During that time, his achievements were m
Oh yeah, one last thought. Be honest with your reader by writing your postscript last. That
The world rotates around money, we all know that. We all want to find affordable ways of starting or improving our businesses, but money always seem to be an issue. So then, why don’t we direct our attention towards business
The easiest way to pack some gunpowder into your PS is to spring a surprise on your reader, one that requires them to read your letter to understand what you are saying.
The goal of your PS, after all, is to move your reader to action, usually by mailing you a donation. The best way to move your donor to action is to reiterate in your PS the most compelling reason the donor should give right now.
Don’t simply copy a phrase from your letter and paste it after the signature and call it a postscript. That won’t be a postscript, just a repetition of the obvious. Instead, present a brand new thought, startling quote, fact or statistic that motivates your donor to read the letter (if she hasn’t already done so) or reach for her cheque book (assuming she has just completed your letter).
Here’s an example:
P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my contribution, and my commitment. I invite you to do the same, right now, using the enclosed reply device and postage-paid envelope.In every postscript you craft, present something new, something compelling, something startling. Aim for surprise. Aim for freshness
Oh yeah, one last thought. Be honest with your reader by writing your postscript last. That w
Obtaining a long distance education was once thought to be for students with little or no responsibility, or had the ability to be attached to their computer at the same date and time every week, with positi
The goal of your PS, after all, is to move your reader to action, usually by mailing you a donation. The best way to move your donor to action is to reiterate in your PS the most compelling reason the donor should give right now.
Don’t simply copy a phrase from your letter and paste it after the signature and call it a postscript. That won’t be a postscript, just a repetition of the obvious. Instead, present a brand new thought, startling quote, fact or statistic that motivates your donor to read the letter (if she hasn’t already done so) or reach for her cheque book (assuming she has just completed your letter).
Here’s an example:
P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my contribution, and my commitment. I invite you to do the same, right now, using the enclosed reply device and postage-paid envelope.In every postscript you craft, present something new, something compelling, something startling. Aim for surprise. Aim for freshness
Oh yeah, one last thought. Be honest with your reader by writing your postscript last. That
I am going to relate this true story out of a sense of frustration. Hopefully, my experience, and disappointment at seeing a wonderful opportunity torched by sloppiness, will enlighten others to maximize the chance to succee
Here’s an example:
P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my contribution, and my commitment. I invite you to do the same, right now, using the enclosed reply device and postage-paid envelope.In every postscript you craft, present something new, something compelling, something startling. Aim for surprise. Aim for freshness
Oh yeah, one last thought. Be honest with your reader by writing your postscript last. That
One of the greatest thrills in business is acquiring a new customer. Many businesses are too caught up in the excitement of acquiring new customers that they do not spend enough time or money on unlocking the value of their
Here’s an example:
P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my contribution, and my commitment. I invite you to do the same, right now, using the enclosed reply device and postage-paid envelope.In every postscript you craft, present something new, something compelling, something startling. Aim for surprise. Aim for freshness
Oh yeah, one last thought. Be honest with your reader by writing your postscript last. That
The game you once played on the school playground is now the game you play daily in the corporate jungle.Remember tetherball? There’s a tall metal pole planted firmly in the ground with a long cord attached at the top
Oh yeah, one last thought. Be honest with your reader by writing your postscript last. That way it really is a postscript.
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