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Digg it UP - Write Successful Non-For-Profit Fundraising Letters With Personalization
A good amount of time and effort will be required to secure appropriate sponsorship for your meeting or corporate event. This being the case, it is important to start your planning process early. Beginning this process as much as 18 months in advance of a planned meeting date is not unrealistic.You may want to consider aligning potential sponsorships with your corporate vi
David: You must know John and Sarah Statler, then.
Moses: Yes, I do. We’re second cousins.
David: We had John and Sarah at our church just this past week for revival meetings. Moses
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of
Moses: You look like you’re Mennonite.
David: I am. My name is David Martin.
Moses: Hullo. [Shake hands.] I’m Moses Yoder. Where are you from, David?
David: Goshen, Indiana. How about you?
Moses: Steinbach, Manitoba.
David: Oh, Steinbach. Do you know John and Mary Hostetler?
Moses: No, I don’t think I do. Where do they fellowship?
David: Bethel Mennonite Church. He’s one of the deacons. He’s a carpenter.
Moses: Does he work for Yoder Construction?
David: Yes.
Moses: I know Cliff Yoder, the owner. His son and my son served together in Belize with Voluntary Service.
David: You must know John and Sarah Statler, then.
Moses: Yes, I do. We’re second cousins.
David: We had John and Sarah at our church just this past week for revival meetings.
Moses:
Are you sulking at the promotion that your colleague just got despite him being less intelligent than you are? Well, it is possible that he is emotionally stronger, versatile and dynamic. The reality is that people who are dynamic, the go-getters as they are fondly known (or known ad nauseam), are at a greater advantage.Emotional Intelligence And Your CareerIf you a
Moses: You look like you’re Mennonite.
David: I am. My name is David Martin.
Moses: Hullo. [Shake hands.] I’m Moses Yoder. Where are you from, David?
David: Goshen, Indiana. How about you?
Moses: Steinbach, Manitoba.
David: Oh, Steinbach. Do you know John and Mary Hostetler?
Moses: No, I don’t think I do. Where do they fellowship?
David: Bethel Mennonite Church. He’s one of the deacons. He’s a carpenter.
Moses: Does he work for Yoder Construction?
David: Yes.
Moses: I know Cliff Yoder, the owner. His son and my son served together in Belize with Voluntary Service.
David: You must know John and Sarah Statler, then.
Moses: Yes, I do. We’re second cousins.
David: We had John and Sarah at our church just this past week for revival meetings.
Moses
Potential Franchisees seeking a business opportunity that can be run from have never had such a great choice. Franchisors have now realised that the potential for home based franchises is huge. More and more people want to leave the rat race and work for themselves at the same time as keeping their overheads low.The types of businesses that can be successfully run from hom
Moses: Steinbach, Manitoba.
David: Oh, Steinbach. Do you know John and Mary Hostetler?
Moses: No, I don’t think I do. Where do they fellowship?
David: Bethel Mennonite Church. He’s one of the deacons. He’s a carpenter.
Moses: Does he work for Yoder Construction?
David: Yes.
Moses: I know Cliff Yoder, the owner. His son and my son served together in Belize with Voluntary Service.
David: You must know John and Sarah Statler, then.
Moses: Yes, I do. We’re second cousins.
David: We had John and Sarah at our church just this past week for revival meetings. Moses
A while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought.I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in
Moses: Does he work for Yoder Construction?
David: Yes.
Moses: I know Cliff Yoder, the owner. His son and my son served together in Belize with Voluntary Service.
David: You must know John and Sarah Statler, then.
Moses: Yes, I do. We’re second cousins.
David: We had John and Sarah at our church just this past week for revival meetings. Moses
Each Monday morning as I drive to the office here in Tallahassee, Florida, I glance at the drivers next to me and try to pick out the ones that look as if they are about to begin 'a five day sentence' doing something they hate to do.It's sad but true. Most people spend their lives bored into a trance while working for someone else. No wonder so many people live for the wee
David: You must know John and Sarah Statler, then.
Moses: Yes, I do. We’re second cousins.
David: We had John and Sarah at our church just this past week for revival meetings. Moses: Imagine that!
And so it goes, The Mennonite Game, played by complete strangers the world over to build rapport and discover what—and who—they have in common.
Your goal is similar when writing a fundraising letter to an unknown donor. You want to be friendly and personal, to establish rapport between the two of you. But how can you be personal with an impersonal letter, one that you are mailing to someone you do not know personally and will likely never meet?
The answer is personalization, particularly database personalization. Your database is a mine of information about each donor. You can use just about every single fact you know about each donor in a creative way to build rapport, sound conversational, be genuine and strengthen your relationship.
Here are a few ideas:
- Personalize
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