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  • Digg it UP - Fundraising: Using the Face-to-Face Ask to Get Big Bucks

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    representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a bo
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    Fundraising for a large campaign, like a capital or endowment campaign, usually involves asking for large amounts of money from a smaller group of donors. These big asks are important because of the size of the potential contributions and because of the limited amount of donors who can contribute. Failing to convert one ask can have significant consequences, thus it is important to use an ask technique likely to succeed. Face-to-face solicitation is that technique.

    Face-to-face meetings with prospects are most effective for your fundraising efforts if two representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a bo

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    p of donors. These big asks are important because of the size of the potential contributions and because of the limited amount of donors who can contribute. Failing to convert one ask can have significant consequences, thus it is important to use an ask technique likely to succeed. Face-to-face solicitation is that technique.

    Face-to-face meetings with prospects are most effective for your fundraising efforts if two representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a bo

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    an contribute. Failing to convert one ask can have significant consequences, thus it is important to use an ask technique likely to succeed. Face-to-face solicitation is that technique.

    Face-to-face meetings with prospects are most effective for your fundraising efforts if two representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a bo

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    ace-to-face solicitation is that technique.

    Face-to-face meetings with prospects are most effective for your fundraising efforts if two representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a bo

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    representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a board member the donor knows. Meetings between a single representative and the prospect also are effective, however.

    There are four components of the face to face ask: the opening; the involvement; the presentation; and the ask. During the opening, the representatives are introduced to the donor. This generally takes place weeks or before the other steps. The involvement is a conversation between the representatives and the donor about the organization, and, almost anything else the donor wants to talk about. This conversation can take place during the cours

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