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  • Digg it UP - Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts

    Think Before You Choose
    Now is the time to launch that new product in the market together with the new face of your business. And what better way to do it than to give out brochures? Brochures are fun, colorful and eye-catching.You may think that brochures would only take a small amount of time because of its size. But to come up with an excellent brochure that would really attract attention would definitely take a lot of time.Th
    ion to those in need.”

    8. STRESS THE URGENCY OF YOUR APPEAL

    “Tens of thousands of Angolans are at risk right now of starving to death. We are already in the country helping, but we can only do more if we receive more funds. Please help the people of Angola. Send us a gift right now.”

    9. SHOW WHAT HAPPENS IF THE DONOR FAILS TO ACT

    “I need to send this shipment of clothing to Liberia within 10 days or we will miss this opportunity. I am counting on you, Alan, to help us right now with a gift of $50 or more.”

    10. ASK A QUESTION The Cockroach Test
    Let me ask you a question? Imagine I would offer you $10 for eating 10 living cockroaches. Would you do it? Now listen, I raise the ante and offer you $100. How does that feel? If you hear me saying "you get $1000 bucks" does that change something? Here is the ultimate offer 1 million dollars for eating 10 living cockroaches right now. What is your feeling now?I am sure, if you pictured the disgusting image you h

    Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first.

    Since the P.S. is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate donors to send you a gift or take your desired action.

    A donor reading a P.S. is a donor looking for information. And that’s your opportunity. So don’t treat your postscript as an afterthought. Here are some ideas to get you started on finishing your letter.

    1. SHOW WHAT A DONATION “BUYS”

    “Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”

    2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic panda deaths and help save these harmless and wonderful animals. I am waiting to hear from you.”

    3. MENTION YOUR FRONT-END PREMIUM

    “By the way, the enclosed 2006 calendar is a gift of thanks for your support this year, and your continued support next year.”

    4. MENTION YOUR DEADLINE

    “We must have your responses to the enclosed National Survey in our hands within 10 days. Please complete and return it to us in the enclosed postpaid envelope provided. If you’d like to join the Rails to Trails Conservancy, simply mark the appropriate box on the Survey form and mail it with your check in the enclosed envelope.”

    5. SUGGEST A LARGER GIFT

    “Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”

    6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE

    “I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”

    7. INVITE YOUR DONOR TO TAKE ACTION

    “If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”

    8. STRESS THE URGENCY OF YOUR APPEAL

    “Tens of thousands of Angolans are at risk right now of starving to death. We are already in the country helping, but we can only do more if we receive more funds. Please help the people of Angola. Send us a gift right now.”

    9. SHOW WHAT HAPPENS IF THE DONOR FAILS TO ACT

    “I need to send this shipment of clothing to Liberia within 10 days or we will miss this opportunity. I am counting on you, Alan, to help us right now with a gift of $50 or more.”

    10. ASK A QUESTION What You Should Know About A Medical Billing Specialist
    Whether you are a person who is thinking about becoming a medical billing specialist or a company looking for a medical billing specialist, then this article is for you. There are several things that you should be aware of in the medical billing industry and I will walk you through them so that you will have the background information that you need to help you make a decision that will best suit your needs. We will firsas to get you started on finishing your letter.

    1. SHOW WHAT A DONATION “BUYS”

    “Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”

    2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic panda deaths and help save these harmless and wonderful animals. I am waiting to hear from you.”

    3. MENTION YOUR FRONT-END PREMIUM

    “By the way, the enclosed 2006 calendar is a gift of thanks for your support this year, and your continued support next year.”

    4. MENTION YOUR DEADLINE

    “We must have your responses to the enclosed National Survey in our hands within 10 days. Please complete and return it to us in the enclosed postpaid envelope provided. If you’d like to join the Rails to Trails Conservancy, simply mark the appropriate box on the Survey form and mail it with your check in the enclosed envelope.”

    5. SUGGEST A LARGER GIFT

    “Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”

    6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE

    “I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”

    7. INVITE YOUR DONOR TO TAKE ACTION

    “If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”

    8. STRESS THE URGENCY OF YOUR APPEAL

    “Tens of thousands of Angolans are at risk right now of starving to death. We are already in the country helping, but we can only do more if we receive more funds. Please help the people of Angola. Send us a gift right now.”

    9. SHOW WHAT HAPPENS IF THE DONOR FAILS TO ACT

    “I need to send this shipment of clothing to Liberia within 10 days or we will miss this opportunity. I am counting on you, Alan, to help us right now with a gift of $50 or more.”

    10. ASK A QUESTION Network Label Printers
    Network label printers are used in medium to large-scale companies as central printing devices that process printing orders received from any computing device present in the LAN or WAN network. This helps in reducing costs as a single printer takes care of all the printing needs of the organization. Network label printers may be an inkjet, thermal, or laser printer depending on the quality and number of prints required T-END PREMIUM

    “By the way, the enclosed 2006 calendar is a gift of thanks for your support this year, and your continued support next year.”

    4. MENTION YOUR DEADLINE

    “We must have your responses to the enclosed National Survey in our hands within 10 days. Please complete and return it to us in the enclosed postpaid envelope provided. If you’d like to join the Rails to Trails Conservancy, simply mark the appropriate box on the Survey form and mail it with your check in the enclosed envelope.”

    5. SUGGEST A LARGER GIFT

    “Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”

    6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE

    “I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”

    7. INVITE YOUR DONOR TO TAKE ACTION

    “If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”

    8. STRESS THE URGENCY OF YOUR APPEAL

    “Tens of thousands of Angolans are at risk right now of starving to death. We are already in the country helping, but we can only do more if we receive more funds. Please help the people of Angola. Send us a gift right now.”

    9. SHOW WHAT HAPPENS IF THE DONOR FAILS TO ACT

    “I need to send this shipment of clothing to Liberia within 10 days or we will miss this opportunity. I am counting on you, Alan, to help us right now with a gift of $50 or more.”

    10. ASK A QUESTION How To Turn Your Business Into A Remarkable One!
    What is a Remarkable Business?My definition of a remarkable business is - a business that serves its customers like no other on the planet.The only purpose of any business - whatever the size - is to provide the highest possible service, value and result to every single person that inquires of you, asks advice from you and buys or invest from you.If your business is a remarkable one, your competitiogift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”

    6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE

    “I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”

    7. INVITE YOUR DONOR TO TAKE ACTION

    “If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”

    8. STRESS THE URGENCY OF YOUR APPEAL

    “Tens of thousands of Angolans are at risk right now of starving to death. We are already in the country helping, but we can only do more if we receive more funds. Please help the people of Angola. Send us a gift right now.”

    9. SHOW WHAT HAPPENS IF THE DONOR FAILS TO ACT

    “I need to send this shipment of clothing to Liberia within 10 days or we will miss this opportunity. I am counting on you, Alan, to help us right now with a gift of $50 or more.”

    10. ASK A QUESTION Know Your Career Goals
    What are your career goals? This is probably the most important question you can ask and very few people can actually answer it. It's amazing and a bit of a paradox that most of us career people spend so much time with career planning and working toward goals that we hardly can specify.In the starting phase of a career, things don't always seem like a big deal; in fact they are pretty easy. Most people appreciation to those in need.”

    8. STRESS THE URGENCY OF YOUR APPEAL

    “Tens of thousands of Angolans are at risk right now of starving to death. We are already in the country helping, but we can only do more if we receive more funds. Please help the people of Angola. Send us a gift right now.”

    9. SHOW WHAT HAPPENS IF THE DONOR FAILS TO ACT

    “I need to send this shipment of clothing to Liberia within 10 days or we will miss this opportunity. I am counting on you, Alan, to help us right now with a gift of $50 or more.”

    10. ASK A QUESTION

    “Do you know that our scholarships are supported entirely by charitable donations? The Foundation does not receive any funding from government, Sharelife or Catholic Charities of the Archdiocese of Toronto. Please give generously to our Hope for Children Foundation Scholarship Fund today.”

    © 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message).

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