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Digg it UP - Textile & Apparel Industry in Turkey
Top 10 customer service tips The increasing share of apparels in exports since 1986 signifies the efforts to produce more value added products.1. Hire people who have a service attitude. Some people simply enjoy serving others, their organizations, and even their communities. The spirit of service dominates their personality. This attitude of service has nothing to do with money or background, and people who have this attitude are not necessarily the most outgoing or bubbly. This type of person will move your business forward. These people make the best salespeople as well.2. Make the customer's time with you an experience. You have but a few short moments with customers. You don't have time to complain about your day or anything else. Ask yourself, "How can I make their experience better?" Can I refer to them by name and how can I ask without being too aggressive? How can I control the environment in this company? How am I affecting their 5 senses? Exceed their expectations just a little with their senses and with your attitude to serve and please, and you will have created a memorable and compelling experience. Of course, all you really have to do is visit your competition, see what they are doing and then top them. But would that be cheating? No, that's comparative shopping.3. Regularly inform all your employees about what's going on in your company. Employees need to know what's happening. What new products are y After the EU, the USA is a big and impending market. Turkey is the 19th apparel supplier and ninth textile supplier of USA with a 1.9% and 2.9% share respectively. Beside the EU and the US market, new markets are North African countries namely, Tunisia, Egypt and Algeria; Middle East countries namely Syria, Israel and Saudi Arabia; Eastern European countries namely Romania, Bulgaria, Poland and Hungary; and CIS countries. The sector faces quotas only in the USA and Canada. The Russian Federation was also a big market for the Turkish textile and apparel sector till the financial crisis of August 1998. It was the 3rd biggest market for apparel and 9th for textile products in 1997. Russia is still a promising market for textile and apparel sectors with its high consumption potential that will come out in the following years especially after developments towards better integration to the world economy and WTO membership prospects. Cotton market Turkey is a very important cotton country, which is an advantage in raw materials, for the clothing industry. Turkey is a traditional cotton producer and uses this advantage in the textile and apparel sector. Turkey ranks 1st i Deliver More & Charge Less Market OverviewWhen you are negotiating a contract, there will be guidelines that determine the work to be completed and the timeline to be followed. These guidelines often do not go into a lot of detail on how the work is to be accomplished. Go beyond the Request for Proposal (RFP) and deliver more than they bargained for to gain a great business relationship and a solid client base. The RFP is generally the first step in obtaining the business and an additional contract will be negotiated for the actual delivery of the product or service. When negotiating, you will need to make sure that you can deliver exactly what is promised and that you are not over extending yourself. On the other hand you need to make sure that you are not under promising so that you can over deliver.Use your common sense to determine what is feasible and what is not. If you say you can do more for the same money then make sure it is in the contract. This way the competition is not likely to gain ground on you. Remember it is in the execution of the contract where the business relationship is made or broken. If you can do more for the same money, say so. The customer will be extremely pleased with their choice. Textile and Apparel industry has a great contribution to the Turkish economy. The industry has been denominated as the locomotive of the Turkish Economy for years. Turkey's textile and apparel exports continued rising recently after began falling in January, with elimination of EU and US quotas. The industrialisation efforts of the 60's and 70's gave birth to the modern textile industry in Turkey. At the beginning, this sector was operating as small workshops. But the sector showed rapid development and during the 1970's began exporting. Today, Turkey is one of the important textile and clothing producers and exporters in the world. Turkey's textile and clothing manufacturers began relocating production in Eastern Europe and Central Asia. In the last three years, Turkish textile and apparel companies faced raising difficulties, after having substantially succeeded in the eighties and the first part of the nineties. Chinese textile exports after a decades-old quota system limits ends on January 1, 2005 and the World Trade Organization believes that within three years the Asian giant could be producing over half of the world s textiles, up from 17% in 2003. The end of the quota regime has spawned fears of widespread job losses around the world, including in Turkey, whose own textiles and apparel exports stand at around $20 billion a year. Thus, it is necessary to understand the Turkish textile and apparel sector, the weakness and the strength it has in the World market. Current scenario of Textiles and Apparels in Turkey The textile and apparel sector has been the backbone of the Turkish economy with a vital role to play in the industrialisation process and market orientation of the economy in the last two decades. In the 1980s, it was the leading sector related to the global economy and the export revenues of this hard currency earning sector contributed substantially to the overall economy. The textile sector continued to be one of the major contributors to the Turkish economy, being one of the fastest growing sectors in the 1990s with an average 12.2% annual growth, while the Turkish economy had an average growth of 5.2% per year. Total investment in the sector exceeded US$ 150 billion, of which more than US$ 50 billion was invested in the last 5-10 years. Textile industry started out in the 1960s in small workshops, have rapidly developed and transformed Turkey into a global competitor. The total number of firms in the sector, dominated (95%) by the private sector, number around 44,000 and 25% of them are active exporters. The apparel industry is constituted mainly (80%) of small and medium sized firms whereas the technology-intensive textile production has been undertaken by large-scale companies. Today, around 20% of Turkey's 500 largest companies are involved in the textiles and apparel sector. Low labor costs, a qualified workforce, relatively cheap raw materials have played an important role in the significant growth of the sector; as well as a liberalized economic environment and export-led policies in the last two decades. The production value of the sector is over US$ 20 billion. Employment in the sector is estimated to be about 4 million people (2.5 million employed directly and a further 1.5 million indirectly through the sub-sectors). Official statistics also reveals that around 500,000 employees in the sector due to unregistered labor force. The apparel sector exports approximately 60% of its production. Capacity utilization rates are approximately 75% especially among exporting manufacturers. Turkey ranks also among the top ten global producers of wool cloth, carpets, synthetic filament and fiber, polyester and polyamide filament. While Europe's 3rd largest polyester producer is a Turkish-US joint venture, Turkey's synthetics production mounts to 15% of Western Europe's capacity. Economic Contribution Textile and clothing industry has a great contribution to the Turkish economy. For example, textile and clothing industry accounts for: . 10% in GNP The textile and apparel sector contributes over 20 billion USD to the Gross National Product. The sector is mostly important for its export earnings; its share in the country's total exports has been between 33-39% since 1990. The major export market for Turkish textile and apparel goods is the EU countries, which account for about 65% of total textile and apparel exports. Turkey ranks 2nd in apparel and textile imports to the EU having an 8.2% and 4.8% share in the EU's total textile and apparel imports respectively as of 2003. Export scenario Textile and apparel exports increased by 14.6% on average per year during 1980-2003. Especially until the second half of 1990s, the sector's exports increased at a rate above the increase in total exports of Turkey as well as the increase in global textile and apparel exports. In 2003, the sector's exports totaled US$ 15.1 billion, having a share of 32.6% of the total exports. Exports rose to 23% in 2003, terms of value to 2002. The increasing share of apparels in exports since 1986 signifies the efforts to produce more value added products. After the EU, the USA is a big and impending market. Turkey is the 19th apparel supplier and ninth textile supplier of USA with a 1.9% and 2.9% share respectively. Beside the EU and the US market, new markets are North African countries namely, Tunisia, Egypt and Algeria; Middle East countries namely Syria, Israel and Saudi Arabia; Eastern European countries namely Romania, Bulgaria, Poland and Hungary; and CIS countries. The sector faces quotas only in the USA and Canada. The Russian Federation was also a big market for the Turkish textile and apparel sector till the financial crisis of August 1998. It was the 3rd biggest market for apparel and 9th for textile products in 1997. Russia is still a promising market for textile and apparel sectors with its high consumption potential that will come out in the following years especially after developments towards better integration to the world economy and WTO membership prospects. Cotton market Turkey is a very important cotton country, which is an advantage in raw materials, for the clothing industry. Turkey is a traditional cotton producer and uses this advantage in the textile and apparel sector. Turkey ranks 1st in Why Filtration Is Important ng in Turkey, whose own textiles and apparel exports stand at around $20 billion a year.As industrial application become more demanding and more new areas of production processes are subjected to filtration and separation, there is a growing need for suppliers to have on hand highly knowledgeable engineers to analyze and solve problems. With the installation and separation equipment being a major capital expense, it is right to look up to suppliers of these products for service and support and to help come up with effective solutions to filtration and separation problems. Efficiency of use within the manufacturing processes is of prime importance. Filtration and separation equipment is used mainly in the following areas: from textile to pulp and paper industry, from chemical to food processing, from pharmaceutical to steel industry, electronics, artificial snow-makers, surface treatment, air and gas conditioning. A filter is basically a device for separating one substance from another, hence, filtration is basically a process of separation.The various methods and processes of filtration and/or separation fell broadly into 4 categories: 1) solids/gas separation; 2) solids/liquids separation; 3) liquids/liquids separation; 4) solids/solids separation. Solids/liquids separation is an obvious field for mechanical filtration as such. In the processing industry in general, a well-designed filtration system must remove Thus, it is necessary to understand the Turkish textile and apparel sector, the weakness and the strength it has in the World market. Current scenario of Textiles and Apparels in Turkey The textile and apparel sector has been the backbone of the Turkish economy with a vital role to play in the industrialisation process and market orientation of the economy in the last two decades. In the 1980s, it was the leading sector related to the global economy and the export revenues of this hard currency earning sector contributed substantially to the overall economy. The textile sector continued to be one of the major contributors to the Turkish economy, being one of the fastest growing sectors in the 1990s with an average 12.2% annual growth, while the Turkish economy had an average growth of 5.2% per year. Total investment in the sector exceeded US$ 150 billion, of which more than US$ 50 billion was invested in the last 5-10 years. Textile industry started out in the 1960s in small workshops, have rapidly developed and transformed Turkey into a global competitor. The total number of firms in the sector, dominated (95%) by the private sector, number around 44,000 and 25% of them are active exporters. The apparel industry is constituted mainly (80%) of small and medium sized firms whereas the technology-intensive textile production has been undertaken by large-scale companies. Today, around 20% of Turkey's 500 largest companies are involved in the textiles and apparel sector. Low labor costs, a qualified workforce, relatively cheap raw materials have played an important role in the significant growth of the sector; as well as a liberalized economic environment and export-led policies in the last two decades. The production value of the sector is over US$ 20 billion. Employment in the sector is estimated to be about 4 million people (2.5 million employed directly and a further 1.5 million indirectly through the sub-sectors). Official statistics also reveals that around 500,000 employees in the sector due to unregistered labor force. The apparel sector exports approximately 60% of its production. Capacity utilization rates are approximately 75% especially among exporting manufacturers. Turkey ranks also among the top ten global producers of wool cloth, carpets, synthetic filament and fiber, polyester and polyamide filament. While Europe's 3rd largest polyester producer is a Turkish-US joint venture, Turkey's synthetics production mounts to 15% of Western Europe's capacity. Economic Contribution Textile and clothing industry has a great contribution to the Turkish economy. For example, textile and clothing industry accounts for: . 10% in GNP The textile and apparel sector contributes over 20 billion USD to the Gross National Product. The sector is mostly important for its export earnings; its share in the country's total exports has been between 33-39% since 1990. The major export market for Turkish textile and apparel goods is the EU countries, which account for about 65% of total textile and apparel exports. Turkey ranks 2nd in apparel and textile imports to the EU having an 8.2% and 4.8% share in the EU's total textile and apparel imports respectively as of 2003. Export scenario Textile and apparel exports increased by 14.6% on average per year during 1980-2003. Especially until the second half of 1990s, the sector's exports increased at a rate above the increase in total exports of Turkey as well as the increase in global textile and apparel exports. In 2003, the sector's exports totaled US$ 15.1 billion, having a share of 32.6% of the total exports. Exports rose to 23% in 2003, terms of value to 2002. The increasing share of apparels in exports since 1986 signifies the efforts to produce more value added products. After the EU, the USA is a big and impending market. Turkey is the 19th apparel supplier and ninth textile supplier of USA with a 1.9% and 2.9% share respectively. Beside the EU and the US market, new markets are North African countries namely, Tunisia, Egypt and Algeria; Middle East countries namely Syria, Israel and Saudi Arabia; Eastern European countries namely Romania, Bulgaria, Poland and Hungary; and CIS countries. The sector faces quotas only in the USA and Canada. The Russian Federation was also a big market for the Turkish textile and apparel sector till the financial crisis of August 1998. It was the 3rd biggest market for apparel and 9th for textile products in 1997. Russia is still a promising market for textile and apparel sectors with its high consumption potential that will come out in the following years especially after developments towards better integration to the world economy and WTO membership prospects. Cotton market Turkey is a very important cotton country, which is an advantage in raw materials, for the clothing industry. Turkey is a traditional cotton producer and uses this advantage in the textile and apparel sector. Turkey ranks 1st i Management Foibles...When 20 Bucks and Ego Is More Important than a Decade of Customer Loyalty ve exporters. The apparel industry is constituted mainly (80%) of small and medium sized firms whereas the technology-intensive textile production has been undertaken by large-scale companies. Today, around 20% of Turkey's 500 largest companies are involved in the textiles and apparel sector.Trust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.I recently had an experience that clearly demonstrated the crucial need for better training at all levels, from entry-level employees to management. This situation occurred at a local tire store, one that is part of a national chain—of which will go unnamed—but claims in their name to be pros with tires. The store manager made the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.Let’s Review the Benefit of from 10 Years of Customer Loyalty:>New tires (sets of four) on 3 cars—approximately 8 sets at an average of $300 per set equals a minimum of $2,400 in retail sales.>Satisfied customer recommendations to friends and business acquaintances—in this particular case the bare minimum is referral benefit is a fleet of 18 cars and trucks that moved their account to this particular store five years ago based on my recommendation. This referral has resulted in approximately 9 sets of car and truck tires purchased yearly by the company. At an average of $400 (truck & SUV tires are more exp Low labor costs, a qualified workforce, relatively cheap raw materials have played an important role in the significant growth of the sector; as well as a liberalized economic environment and export-led policies in the last two decades. The production value of the sector is over US$ 20 billion. Employment in the sector is estimated to be about 4 million people (2.5 million employed directly and a further 1.5 million indirectly through the sub-sectors). Official statistics also reveals that around 500,000 employees in the sector due to unregistered labor force. The apparel sector exports approximately 60% of its production. Capacity utilization rates are approximately 75% especially among exporting manufacturers. Turkey ranks also among the top ten global producers of wool cloth, carpets, synthetic filament and fiber, polyester and polyamide filament. While Europe's 3rd largest polyester producer is a Turkish-US joint venture, Turkey's synthetics production mounts to 15% of Western Europe's capacity. Economic Contribution Textile and clothing industry has a great contribution to the Turkish economy. For example, textile and clothing industry accounts for: . 10% in GNP The textile and apparel sector contributes over 20 billion USD to the Gross National Product. The sector is mostly important for its export earnings; its share in the country's total exports has been between 33-39% since 1990. The major export market for Turkish textile and apparel goods is the EU countries, which account for about 65% of total textile and apparel exports. Turkey ranks 2nd in apparel and textile imports to the EU having an 8.2% and 4.8% share in the EU's total textile and apparel imports respectively as of 2003. Export scenario Textile and apparel exports increased by 14.6% on average per year during 1980-2003. Especially until the second half of 1990s, the sector's exports increased at a rate above the increase in total exports of Turkey as well as the increase in global textile and apparel exports. In 2003, the sector's exports totaled US$ 15.1 billion, having a share of 32.6% of the total exports. Exports rose to 23% in 2003, terms of value to 2002. The increasing share of apparels in exports since 1986 signifies the efforts to produce more value added products. After the EU, the USA is a big and impending market. Turkey is the 19th apparel supplier and ninth textile supplier of USA with a 1.9% and 2.9% share respectively. Beside the EU and the US market, new markets are North African countries namely, Tunisia, Egypt and Algeria; Middle East countries namely Syria, Israel and Saudi Arabia; Eastern European countries namely Romania, Bulgaria, Poland and Hungary; and CIS countries. The sector faces quotas only in the USA and Canada. The Russian Federation was also a big market for the Turkish textile and apparel sector till the financial crisis of August 1998. It was the 3rd biggest market for apparel and 9th for textile products in 1997. Russia is still a promising market for textile and apparel sectors with its high consumption potential that will come out in the following years especially after developments towards better integration to the world economy and WTO membership prospects. Cotton market Turkey is a very important cotton country, which is an advantage in raw materials, for the clothing industry. Turkey is a traditional cotton producer and uses this advantage in the textile and apparel sector. Turkey ranks 1st i Follow-Up Letters Win Job Offers rope's capacity.A surefire way to separate yourself from a sea of other qualified candidates is to write a follow-up letter after an interview. Most job seekers neglect to write a letter, assuming that once they leave the interviewer’s office the interview is over. Well, it isn’t. The interview process extends beyond the one-on-one meeting and it is up to you to keep your candidacy in the forefront of the decision-maker’s mind.An effective follow-up letter serves two purposes: (1) It reminds the interviewer of your skills, knowledge and abilities; with the number of candidates they are interviewing, it can be easy to get lost in the crowd. (2) It demonstrates that you remain interested in working for the company and that you were impressed by the organizational culture.There are several slants the follow-up letter can take, including the following:• Thank the interviewer(s) for the time they took to meet with you and for giving you the opportunity to learn more about the organization and the open position.• Reiterate your interest in the position and draw parallels between what you have to offer and the organization’s immediate needs.• Address a concern that came up during the interview or offer new information to a question that was asked during the interview.Most job seekers don’t follow up because they do Economic Contribution Textile and clothing industry has a great contribution to the Turkish economy. For example, textile and clothing industry accounts for: . 10% in GNP The textile and apparel sector contributes over 20 billion USD to the Gross National Product. The sector is mostly important for its export earnings; its share in the country's total exports has been between 33-39% since 1990. The major export market for Turkish textile and apparel goods is the EU countries, which account for about 65% of total textile and apparel exports. Turkey ranks 2nd in apparel and textile imports to the EU having an 8.2% and 4.8% share in the EU's total textile and apparel imports respectively as of 2003. Export scenario Textile and apparel exports increased by 14.6% on average per year during 1980-2003. Especially until the second half of 1990s, the sector's exports increased at a rate above the increase in total exports of Turkey as well as the increase in global textile and apparel exports. In 2003, the sector's exports totaled US$ 15.1 billion, having a share of 32.6% of the total exports. Exports rose to 23% in 2003, terms of value to 2002. The increasing share of apparels in exports since 1986 signifies the efforts to produce more value added products. After the EU, the USA is a big and impending market. Turkey is the 19th apparel supplier and ninth textile supplier of USA with a 1.9% and 2.9% share respectively. Beside the EU and the US market, new markets are North African countries namely, Tunisia, Egypt and Algeria; Middle East countries namely Syria, Israel and Saudi Arabia; Eastern European countries namely Romania, Bulgaria, Poland and Hungary; and CIS countries. The sector faces quotas only in the USA and Canada. The Russian Federation was also a big market for the Turkish textile and apparel sector till the financial crisis of August 1998. It was the 3rd biggest market for apparel and 9th for textile products in 1997. Russia is still a promising market for textile and apparel sectors with its high consumption potential that will come out in the following years especially after developments towards better integration to the world economy and WTO membership prospects. Cotton market Turkey is a very important cotton country, which is an advantage in raw materials, for the clothing industry. Turkey is a traditional cotton producer and uses this advantage in the textile and apparel sector. Turkey ranks 1st i Cash Bonus or Gift Vouchers? Overdraft or Experience? The increasing share of apparels in exports since 1986 signifies the efforts to produce more value added products.The dilemma that most HR managers face, is that their staff want cash as bonuses and not gifts or gift vouchers. But why is this a dilemma?Well it has long been established that companies need to give their staff not necessarily what they want, but what they need. This way companies can start to reap the reward of giving rewards by getting their staff churn down, and by their sales /service increasing.How many of us have had a cash bonus and it has gone into the overdraft, been used by the partner on the weekly shop, been given to the kids as pocket money…the list can be and is endless! My favourite one is “gosh – did I have a bonus last month? I did not look at my bank account or payslip!”Companies need to realise that giving staff gift vouchers or gifts for that long service award, promotion, bonus, retirement pressie or giving their customers the potential to earn rewards can be hugely successful.Give them something they remember. Give them an experience – let them purchase something and think of you every time they use it or remember it. Don’t just chuck your money at them and hope they thank you for it! Your staff/customers/channel partners will enjoy choosing their own gifts when you give them lots of options to choose from.More and more companies are making the switch back to gift After the EU, the USA is a big and impending market. Turkey is the 19th apparel supplier and ninth textile supplier of USA with a 1.9% and 2.9% share respectively. Beside the EU and the US market, new markets are North African countries namely, Tunisia, Egypt and Algeria; Middle East countries namely Syria, Israel and Saudi Arabia; Eastern European countries namely Romania, Bulgaria, Poland and Hungary; and CIS countries. The sector faces quotas only in the USA and Canada. The Russian Federation was also a big market for the Turkish textile and apparel sector till the financial crisis of August 1998. It was the 3rd biggest market for apparel and 9th for textile products in 1997. Russia is still a promising market for textile and apparel sectors with its high consumption potential that will come out in the following years especially after developments towards better integration to the world economy and WTO membership prospects. Cotton market Turkey is a very important cotton country, which is an advantage in raw materials, for the clothing industry. Turkey is a traditional cotton producer and uses this advantage in the textile and apparel sector. Turkey ranks 1st in Europe and 6th in the world cotton production with an average production of 800,000-900,000 tons per year. Moreover, with the completion of irrigation projects within Southeastern Anatolian Project (GAP), Turkey's most comprehensive development program, current cotton production is expected to double by the year 2005. During 2003-04 season Turkey produced 893,000 tons of cotton. About 30% of the cotton production is high quality long staple cotton and the rest is of medium quality. The cotton industry provides a competitive edge to the textiles industry, which utilizes cotton as its essential raw material. Cotton Market Trends Main destinations for cotton yarn exports are Italy, Portugal, Greece and Belgium and for cotton fabric the UK, Italy, USA and Belgium. Whilst Turkey used to be a net exporter of cotton, the trade balance reversed in 1992 and since then Turkey has been a net importer of cotton since domestic demand has persistently exceeded available stocks. Beside cotton, Turkey has a strong standing in synthetic fiber, wool and mohair productions. Turkey ranks ninth in synthetic fiber, eighth in wool and third in mohair production in the world. Home Textile Industry Besides the Turkish textile industry Turkish home textile industry has also shown a growth in terms of production and exports. In recent years the production of home textiles has shown a stable increase due to the rise in domestic and external demand for home textiles. Turkish home textile industry has recorded growth in terms of production and exports in recent years. Almost all kinds of home textiles are produced in Turkey. These may be listed as follows in order of their export values: bed linens, bedspreads, table linens, towels, bathrobes, voiles, curtains, lace, interior blinds, curtain or bed valances, blankets, cushions, pillows, quilts, eiderdowns. In home textile sector, besides large scale firms there are many small and medium sized firms scattered all around the country. As a division of the textile industry, the home textiles sector accounts for 3.2% share in Turkey's total exports and have been an important sub-sector for the Turkish economy. European countries are the most important markets for Turkey s home textile exports. At present Germany, the UK, France, the USA, Netherlands and Russian Federation are the major markets for Turkey s home textile exports. New markets such as Poland, Hungary, Romania and CIS countries are gaining more and more importance. Foreign Investments in the Sector The products of the Turkish textile and apparel sector have a good reputation in foreign markets as a result of the availability of high quality cotton in Turkey, wide usage of CAD (Computer Aided Design) and CAM (Computer Aided Manufacturing) and the increase in the number of qualified personnel. Conclusion The sector is aware of the trend in international markets towards increasing demand for healthier and more environmentally friendly products and tries to adapt itself to these developments by legal and technical regulations. Nevertheless, it is hard to keep its competitive position in the world market full of emerging players. Thus, manufacturers have shifted their operations to value-added products and creation of brand names. Currently, 30% of Turkish manufacturers have their own designs and brands in international markets. As current studies reveal, developed countries will have a decreasing share in global textile production while the developing countries will increase their manufacturing capacity to meet the increasing demands. It is also estimated that by 2005, the developing countries will increase their self-sufficiency in textile production. The US with an estimate of 200% increase in textile consumption is also estimated to have a 32% decrease in self-sufficiency by the year 2005. Turkey, with its adaptability to European standards and regulations related to environment, health, quality, and safety is aiming to move into the production of more and more value added products, into an era in which the Turkish textile industry will be known for its quality trademarks and will be pricing a product for the Made in Turkey sign.
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