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Digg it UP - 7 Steps To Planning A Great Presentation
Expand The Market For Your Product Or Service! l you run dry on ideas.What if the market for your product or service could be increased? The payment options you offer your clients may limit your market size. Opthalmologists found this the case with lasik eye surgery. Since this is a procedure not covered by most health care plans, the market for this procedure originally included only those who had several thousand dollars cash to pay Step 4: Identify Common Themes It is likely that when brainstorming, you will have come up with similar things that you can group into an overall theme. For example, if it is a financial performance presentation you might have included budgeting, forecasting, treasury and working capital that you put under a theme called financial man Wake Up Excited About Work! Imagine you have just been asked to give a highly complex presentation to the Board of Directors. One of the biggest mistakes you can make at this point is to start thinking about what you will say. Instead focus on planning.Imagine waking up every morning eager to go to work! Unfortunately for the vast majority of workers this seems like the impossible dream. And yet, there are those folks who do achieve it. They are invigorated by work and happily head off to work day after day. What is it about them or their work that makes such a difference?Consider for a minute that you had just won the lotte So how might start the planning? Here is a simple but effective 7 step process. Step 1: Develop Objectives Before you do anything get clear on your objectives for the presentation. Possible objectives might be: • To inform the Board of the current financial position and future forecast • To secure the funding for a new computer system • To get buy-in to a new performance management system • To secure support for an increase in staff numbers Take the time to get clear on your objectives from the presentation. Step 2: Assess Your Audience Whenever you are assessing your audience, try to step into their shoes as the recipient of the presentation. Think about: • The level of knowledge they have about the topic • The level of resistance you are likely to encounter • The perceptions or views they might have about you or your team • Any insights that you have gained from others about the style or type of presentation they respond well to Step 3: Brainstorm Ideas A brainstorm is quite simply a dump of ideas on what you could cover. Remember the first step is to get all possible ideas down. It is not about evaluating at this stage. Keep brainstorming until you run dry on ideas. Step 4: Identify Common Themes It is likely that when brainstorming, you will have come up with similar things that you can group into an overall theme. For example, if it is a financial performance presentation you might have included budgeting, forecasting, treasury and working capital that you put under a theme called financial mana Shelf Company / Shelf Companies Explained ing get clear on your objectives for the presentation. Possible objectives might be:Definition: A shelf company is a company which has been created but has ceased trading. Its memorandum and articles can be bought 'off the shelf'. source: ANZ Bank Financial DictionaryBack in the 'good old days', it took quite a while to create (or incorporate) a company. Yet, people often needed a new company ASAP, so providers of company regi • To inform the Board of the current financial position and future forecast • To secure the funding for a new computer system • To get buy-in to a new performance management system • To secure support for an increase in staff numbers Take the time to get clear on your objectives from the presentation. Step 2: Assess Your Audience Whenever you are assessing your audience, try to step into their shoes as the recipient of the presentation. Think about: • The level of knowledge they have about the topic • The level of resistance you are likely to encounter • The perceptions or views they might have about you or your team • Any insights that you have gained from others about the style or type of presentation they respond well to Step 3: Brainstorm Ideas A brainstorm is quite simply a dump of ideas on what you could cover. Remember the first step is to get all possible ideas down. It is not about evaluating at this stage. Keep brainstorming until you run dry on ideas. Step 4: Identify Common Themes It is likely that when brainstorming, you will have come up with similar things that you can group into an overall theme. For example, if it is a financial performance presentation you might have included budgeting, forecasting, treasury and working capital that you put under a theme called financial man Branding Basics: Three Important Branding Concepts
A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand.1. The Brand Promisear on your objectives from the presentation. Step 2: Assess Your Audience Whenever you are assessing your audience, try to step into their shoes as the recipient of the presentation. Think about: • The level of knowledge they have about the topic • The level of resistance you are likely to encounter • The perceptions or views they might have about you or your team • Any insights that you have gained from others about the style or type of presentation they respond well to Step 3: Brainstorm Ideas A brainstorm is quite simply a dump of ideas on what you could cover. Remember the first step is to get all possible ideas down. It is not about evaluating at this stage. Keep brainstorming until you run dry on ideas. Step 4: Identify Common Themes It is likely that when brainstorming, you will have come up with similar things that you can group into an overall theme. For example, if it is a financial performance presentation you might have included budgeting, forecasting, treasury and working capital that you put under a theme called financial man When You Care the Least - You Do The Best about you or your teamLet’s say you’re on a sales call.And in the back of your mind, you don’t care. Which is not to say you’re apathetic. It’s just that you’re relaxed. With yourself. With your product. With your prospect. So, you “don’t care” insofar as you’re not negatively affected by the thought of failure.If I don’t make the sale, no biggie, you think. You do • Any insights that you have gained from others about the style or type of presentation they respond well to Step 3: Brainstorm Ideas A brainstorm is quite simply a dump of ideas on what you could cover. Remember the first step is to get all possible ideas down. It is not about evaluating at this stage. Keep brainstorming until you run dry on ideas. Step 4: Identify Common Themes It is likely that when brainstorming, you will have come up with similar things that you can group into an overall theme. For example, if it is a financial performance presentation you might have included budgeting, forecasting, treasury and working capital that you put under a theme called financial man What is Your Motivation - Goal Setting for Your Home Business l you run dry on ideas.If you are a home based business owner probably the largest obstacle you must overcome is finding motivation. You work at home and need to get online to work on your website, marketing, research, etc. But there are many other things going on that vie for your time. What do you do to ensure you are devoting adequate time to your home based business? My main tool for motiva Step 4: Identify Common Themes It is likely that when brainstorming, you will have come up with similar things that you can group into an overall theme. For example, if it is a financial performance presentation you might have included budgeting, forecasting, treasury and working capital that you put under a theme called financial management. Alternatively if it is a human resources presentation you might have included recruitment, selection, retention and personal development that you capture under a theme called talent management. Step 5: Produce An Outline Structure On one piece of paper sketch out the theme on each slide and the two or three messages you want to get across. Step 6: Prepare The Presentation Materials The key things to be aware of in preparing your presentation materials are: • The appropriate number of slides- my rule of thumb is 5-7 maximum for a 10 minute presentation • How much text to include- in my experience bullet points are best • Use animation only if it adds something • How you will deal with numbers- an excel spreadsheet is not appropriate so you need to think of alternatives if it is numbers based presentation Step 7: Practise Practise Practise Running through your presentation at least twice is an essential part of your planning. Don’t neglect it as it will serve you well when it comes to the real thing Finally, remember that most of us are not that enthusiastic about presenting and thorough planning can make all the difference.
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