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Digg it UP - Executive Coaching Is Hot
Advertising Works!
Are you a business owner representing a product or service? What’s your point of differentiation? What separates you from your competitors? Is it quality? Is it the price? Is it the packaging? Is it placement or promotion? The bottom line is are you selling? If not, why not? The answer may lie in advertising.They say nothing happens unless you advertise. No advertising = no sales. But many business people are leery of paid advertising because it just doesn’t seem to return the investment. There are many reasons for this—throwing out spotty advertisements, whether online or offline doesn’t work well most often and who can afford to advertise en masse regularly? People are desensitized by hyper advertising on TV, radio, Internet, junk mail, magazines, etc. People are getting smarter and tuning advertising out—people are getting tired of the Wall Street advertising mentality that has spurred so many books and college courses. As a result, big business advertis
en harder to keep. The fliAre you a business owner representing a product or service? What’s your point of differentiation? What separates you from your competitors? Is it quality? Is it the price? Is it the packaging? Is it placement or promotion? The bottom line is are you selling? If not, why not? The answer may lie in advertising.They say nothing happens unless you advertise. No advertising = no sales. But many business people are leery of paid advertising because it just doesn’t seem to return the investment. There are many reasons for this—throwing out spotty advertisements, whether online or offline doesn’t work well most often and who can afford to advertise en masse regularly? People are desensitized by hyper advertising on TV, radio, Internet, junk mail, magazines, etc. People are getting smarter and tuning advertising out—people are getting tired of the Wall Street advertising mentality that has spurred so many books and college courses. As a result, big business advertis
Strategy and Organizational Change - The Arrival of the New Airbus Model A380
The fundament of any corporate culture is based on productivity. So it is the main productivity focus of a company that influences much of the corporate culture.To see this relation, just imagine an investment company. A company that is dedicated to investments either in mutual funds, venture capital or managing third party investments. The company’s main productivity focus is in dealing with risk -- exchanging risk between different partners. And this main focus will influence the culture of the organization. "Take risk, but in a calculated way," could be a organizational rule.Now think of the same company and the decision of the company to handle insurance products. The main business of insurance is also to do with risk, but in a different way -- focused on avoiding risk.What would be the impact of this decision on the culture of this organization? And why is this important?Two Airplane manufacturers will -- by sharing the same kind of busi
Driving the trend for executive coaching is the business reality that good people are hard to find and even harder to keep. The flipThe fundament of any corporate culture is based on productivity. So it is the main productivity focus of a company that influences much of the corporate culture.To see this relation, just imagine an investment company. A company that is dedicated to investments either in mutual funds, venture capital or managing third party investments. The company’s main productivity focus is in dealing with risk -- exchanging risk between different partners. And this main focus will influence the culture of the organization. "Take risk, but in a calculated way," could be a organizational rule.Now think of the same company and the decision of the company to handle insurance products. The main business of insurance is also to do with risk, but in a different way -- focused on avoiding risk.What would be the impact of this decision on the culture of this organization? And why is this important?Two Airplane manufacturers will -- by sharing the same kind of busi
Ten Ways to Add Value to Your Services
The saying, “nothing is for free” isn’t necessarily true especially when you’re talking about added value services you can offer your client. These are services you offer your clients in addition to your regular services. They can be standalone services or they can incorporate existing features of your current services. Either way, they provide an added value to your clients – once that puts you above your competition in your client’s eyes.What does it mean to add value to your services and why is it important? There are millions of small businesses out there. You need to create ways to stand apart from the crowd. Value added services are one way to do that. What exactly an added value is will vary based on whether a client is a prospect, a current client, or a past client.Your most important client is your current client – you do the most for them. Keeping current clients happy reduces your recruitment and marketing costs and increases the stability of yo
utive coaching is the business reality that good people are hard to find and even harder to keep. The fliThe saying, “nothing is for free” isn’t necessarily true especially when you’re talking about added value services you can offer your client. These are services you offer your clients in addition to your regular services. They can be standalone services or they can incorporate existing features of your current services. Either way, they provide an added value to your clients – once that puts you above your competition in your client’s eyes.What does it mean to add value to your services and why is it important? There are millions of small businesses out there. You need to create ways to stand apart from the crowd. Value added services are one way to do that. What exactly an added value is will vary based on whether a client is a prospect, a current client, or a past client.Your most important client is your current client – you do the most for them. Keeping current clients happy reduces your recruitment and marketing costs and increases the stability of yo
Under Promise-Over Deliver
As I sat at lunch with the young insurance executive, he raised a question. He had an exclusive contract with an insurance company to sell only their products, but his agents wanted to sell a competitive product as well. My friend wanted to know if it would be morally right to do this through another company in which he had a vested interest. I reminded him that he had made a covenant, a promise. His word or reputation as the most valuable possession he had. Short-term gain would lead to long-term broken promises and pain if he pursued this course. I asked him to consider the intent of the contract, not just the letter of the law.Business is about relationships and relationships are built on long-term commitments and established trust. Most of us violate promises every day on the job. We commit to be at a meeting, or to get a report completed by a certain time, or to deliver a new product, or to ship by a certain date, or to pay within terms. Most inefficiency
ness reality that good people are hard to find and even harder to keep. The fliAs I sat at lunch with the young insurance executive, he raised a question. He had an exclusive contract with an insurance company to sell only their products, but his agents wanted to sell a competitive product as well. My friend wanted to know if it would be morally right to do this through another company in which he had a vested interest. I reminded him that he had made a covenant, a promise. His word or reputation as the most valuable possession he had. Short-term gain would lead to long-term broken promises and pain if he pursued this course. I asked him to consider the intent of the contract, not just the letter of the law.Business is about relationships and relationships are built on long-term commitments and established trust. Most of us violate promises every day on the job. We commit to be at a meeting, or to get a report completed by a certain time, or to deliver a new product, or to ship by a certain date, or to pay within terms. Most inefficiency
Building A Brand Without Breaking The Bank
If you traveled to a remote island and had to take some non-alcoholic beverage, would you prefer an unknown brand taken by the natives to Coca-Cola?If you're like me, I'll insist on something I am conversant with.All over the world, Coca-Cola is known. People have come to trust their products. I guess if some folks travel to another planet and see a bottle of Coca-Cola they'll pop it open without asking questions.Why that level of trust?Coca-Cola is a worldwide brand. People have been so bombarded with adverts about Coca-Cola that they just pop up on our minds once we need a drink.Yahoo is a known brand. Google is a respected brand. We can go on and on, but how can you build a brand seeing you don't have even a tiny fraction of the funds available to these giants?The internet gives you an opportunity that was never present in the whole of history. You can reach your world without spending your world if you know how to go about i
le are hard to find and even harder to keep. The fliIf you traveled to a remote island and had to take some non-alcoholic beverage, would you prefer an unknown brand taken by the natives to Coca-Cola?If you're like me, I'll insist on something I am conversant with.All over the world, Coca-Cola is known. People have come to trust their products. I guess if some folks travel to another planet and see a bottle of Coca-Cola they'll pop it open without asking questions.Why that level of trust?Coca-Cola is a worldwide brand. People have been so bombarded with adverts about Coca-Cola that they just pop up on our minds once we need a drink.Yahoo is a known brand. Google is a respected brand. We can go on and on, but how can you build a brand seeing you don't have even a tiny fraction of the funds available to these giants?The internet gives you an opportunity that was never present in the whole of history. You can reach your world without spending your world if you know how to go about i
Strategies For Evaluating Policy Management Tools
Policy management tools of any enterprise need constant evaluation to ensure the policies support the generation of precise, unprejudiced, evidence-based information that will ensure that those in charge can make informed decisions regarding changes to the policies to have certain desired end results. Evaluations of policy management tools aid in archiving the results and also help those in charge manage for results.Evaluating Policy Management Tools: Evaluation helps track and determine the actual performance, giving decision makers a chance to make objective and informed decisions. Evaluating helps managers design, improve the design of policies or change the design of existing policies. It helps to study the effectiveness and the overall impact of the policies and to analyze if there are other ways for achieving the end results and how management tools can be improved. Thus enterprises have to entrench evaluation process into the lifecycle management of polic
en harder to keep. The flip side of the coin is helping managers address difficult performance or behavioral issues in a time when t
Policy management tools of any enterprise need constant evaluation to ensure the policies support the generation of precise, unprejudiced, evidence-based information that will ensure that those in charge can make informed decisions regarding changes to the policies to have certain desired end results. Evaluations of policy management tools aid in archiving the results and also help those in charge manage for results.Evaluating Policy Management Tools: Evaluation helps track and determine the actual performance, giving decision makers a chance to make objective and informed decisions. Evaluating helps managers design, improve the design of policies or change the design of existing policies. It helps to study the effectiveness and the overall impact of the policies and to analyze if there are other ways for achieving the end results and how management tools can be improved. Thus enterprises have to entrench evaluation process into the lifecycle management of polic
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