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Digg it UP - Are You Working ON Your Business or IN Your Business?
Small Business Image business is failing until it’s - maybe - too late.The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. Lenny’s start in the food service business reminded me of a book I just read, “Heat” by Bill Buford. Bill, a writer for The New Yorker, wanted to learn how to prepare food like a master chef in the finest Italian restaurant in New York. He was accepted as a kitchen slave in Babbo’s owned by Mario Batali and over a period of several years, worked his way up. At the book’s end Bill, having quit his job at the magazine, had just completed the last step of his education. Graduation was symbolically defined when Mario offered to back Bill in his own restaurant. The last step of working “IN” the restaurant busi YouTube: Playground For Exhibitionists My good friend, Lenny Tumbarello, www.WeTooCanDo.com, gave me the idea for this article. It seems an associate of his sort of criticized him for working “IN” his business. He wanted Lenny to work “ON” his business. This fellow felt Lenny might be spending too much time doing things that could have been “outsourced” for a small cost - thereby freeing Lenny up to focus on the bigger picture, the stuff that would make his business bigger.C’mon, don’t tell me you’ve never pretended to be one of those. It’s really safe to come out of the closet now. Even my friend’s boss has publicly declared it. You know you’re a YouTube addict and so is everybody else. Everybody with a broadband connection that is. What’d you think I was referring to? YouTube, the video-sharing site that everybody just can’t seem to get enough of is a true web phenomenon. A phenomenon phenomenal enough to be snapped up by Google for a cool 1.65 billion smackeroos (that’s the equivalent of owning a fleet of B I am very familiar with this concept. And I think it’s a valid thought process to go through. But you know, I think it’s often misapplied and overrated! In fact I think it may be a big part of what has allowed third world countries to grab a big piece of our economic engine - so big a piece, for so long a time that I worry how and if we are going to get it back. I know Lenny. He made his success in the fast food business - he owned a few stores in Texas. He learned early on that the best way to teach a person how to clean the bathrooms - among other things - was to clean one with the new guy observing and then watch as that fellow cleaned the other one. Lenny did this with each new employee and when he saw an attitude that indicted the new guy didn’t respect the importance of cleaning the bathroom right - Lenny fired him. Right then. Lenny knows that before he can properly train and accurately evaluate his employees he has to master the job he wants done. And I agree. I spent six months learning how to work on boats and motors at a marine service shop when I was considering becoming a boat dealer. When I was COO of a precision parts manufacturing business that made parts for the auto industry, I spent a lot of time in the Detroit area and I learned a lot about the Big Three and the major OEMs. I thought a great deal about the often-expressed criticism that the companies were no longer being run by “car” guys; that they were being run by financial types. I agreed. Yes, top management had become more focused on quarterly earnings than the quality and market acceptance of the products. But I missed the point that management was working “ON” the business; nobody in the executive tower was working “IN” the business. Revenues and profits went up (for awhile) as the companies became financing giants and diversified into many non-related businesses but the contributions to both went down from the production of cars and trucks - the core businesses. Seems to me the automakers problems were providing a wide-screen, HDV picture of what happens when decision makers change their focus from working “IN” the business to working “ON” the business. When they do, they can’t tell when their business is failing until it’s - maybe - too late. Lenny’s start in the food service business reminded me of a book I just read, “Heat” by Bill Buford. Bill, a writer for The New Yorker, wanted to learn how to prepare food like a master chef in the finest Italian restaurant in New York. He was accepted as a kitchen slave in Babbo’s owned by Mario Batali and over a period of several years, worked his way up. At the book’s end Bill, having quit his job at the magazine, had just completed the last step of his education. Graduation was symbolically defined when Mario offered to back Bill in his own restaurant. The last step of working “IN” the restaurant busin Service Management untries to grab a big piece of our economic engine - so big a piece, for so long a time that I worry how and if we are going to get it back.Whatever business organization is ventured into, the capital gain is what gets the most attention. Business procedures naturally generate a handsome amount of lucrative revenues. Service management is the term used to refer to the administering of serving producing companies. This is largely in contrast with that of the agricultural and manufacturing companies, because the term service management mostly applies to information and technology sectors and at times to auto repair and housekeeping industries.These days procedures have become au I know Lenny. He made his success in the fast food business - he owned a few stores in Texas. He learned early on that the best way to teach a person how to clean the bathrooms - among other things - was to clean one with the new guy observing and then watch as that fellow cleaned the other one. Lenny did this with each new employee and when he saw an attitude that indicted the new guy didn’t respect the importance of cleaning the bathroom right - Lenny fired him. Right then. Lenny knows that before he can properly train and accurately evaluate his employees he has to master the job he wants done. And I agree. I spent six months learning how to work on boats and motors at a marine service shop when I was considering becoming a boat dealer. When I was COO of a precision parts manufacturing business that made parts for the auto industry, I spent a lot of time in the Detroit area and I learned a lot about the Big Three and the major OEMs. I thought a great deal about the often-expressed criticism that the companies were no longer being run by “car” guys; that they were being run by financial types. I agreed. Yes, top management had become more focused on quarterly earnings than the quality and market acceptance of the products. But I missed the point that management was working “ON” the business; nobody in the executive tower was working “IN” the business. Revenues and profits went up (for awhile) as the companies became financing giants and diversified into many non-related businesses but the contributions to both went down from the production of cars and trucks - the core businesses. Seems to me the automakers problems were providing a wide-screen, HDV picture of what happens when decision makers change their focus from working “IN” the business to working “ON” the business. When they do, they can’t tell when their business is failing until it’s - maybe - too late. Lenny’s start in the food service business reminded me of a book I just read, “Heat” by Bill Buford. Bill, a writer for The New Yorker, wanted to learn how to prepare food like a master chef in the finest Italian restaurant in New York. He was accepted as a kitchen slave in Babbo’s owned by Mario Batali and over a period of several years, worked his way up. At the book’s end Bill, having quit his job at the magazine, had just completed the last step of his education. Graduation was symbolically defined when Mario offered to back Bill in his own restaurant. The last step of working “IN” the restaurant busi Isn't That What Customer Service is All About? ain and accurately evaluate his employees he has to master the job he wants done.Last week I went to a local pharmacy to have a prescription filled. As I approached the prescription counter I noticed a sign beside the cash register that said, “ Let’s Talk.” Considering it an invitation I said in a friendly, cheery voice, “ OK let’s talk.” and proceeded to say “ How are you today?” The woman waiting on me was not amused. She looked at me in frigid, non-responsive silence and finally said cooly, “ Can I help you?”It didn’t take a degree in nuclear physics to figure out that she was totally ignoring my humble attempt And I agree. I spent six months learning how to work on boats and motors at a marine service shop when I was considering becoming a boat dealer. When I was COO of a precision parts manufacturing business that made parts for the auto industry, I spent a lot of time in the Detroit area and I learned a lot about the Big Three and the major OEMs. I thought a great deal about the often-expressed criticism that the companies were no longer being run by “car” guys; that they were being run by financial types. I agreed. Yes, top management had become more focused on quarterly earnings than the quality and market acceptance of the products. But I missed the point that management was working “ON” the business; nobody in the executive tower was working “IN” the business. Revenues and profits went up (for awhile) as the companies became financing giants and diversified into many non-related businesses but the contributions to both went down from the production of cars and trucks - the core businesses. Seems to me the automakers problems were providing a wide-screen, HDV picture of what happens when decision makers change their focus from working “IN” the business to working “ON” the business. When they do, they can’t tell when their business is failing until it’s - maybe - too late. Lenny’s start in the food service business reminded me of a book I just read, “Heat” by Bill Buford. Bill, a writer for The New Yorker, wanted to learn how to prepare food like a master chef in the finest Italian restaurant in New York. He was accepted as a kitchen slave in Babbo’s owned by Mario Batali and over a period of several years, worked his way up. At the book’s end Bill, having quit his job at the magazine, had just completed the last step of his education. Graduation was symbolically defined when Mario offered to back Bill in his own restaurant. The last step of working “IN” the restaurant busi How To Make The Most Money With Your College Degree erly earnings than the quality and market acceptance of the products. But I missed the point that management was working “ON” the business; nobody in the executive tower was working “IN” the business. Revenues and profits went up (for awhile) as the companies became financing giants and diversified into many non-related businesses but the contributions to both went down from the production of cars and trucks - the core businesses.Drop in at the Career Services Center Early And OftenDrop in as soon as you can to the Career Services Center. During your first visit, make an appointment to visit with a career counselor in a few days. After you've made your appointment, explore the resources available to you. To make sure you get the most out of your upcoming meeting with the career counselor, give yourself a few hours at least to familiarize yourself with the Career Service Center's reference materials.What you should do during that first visit is to take any ca Seems to me the automakers problems were providing a wide-screen, HDV picture of what happens when decision makers change their focus from working “IN” the business to working “ON” the business. When they do, they can’t tell when their business is failing until it’s - maybe - too late. Lenny’s start in the food service business reminded me of a book I just read, “Heat” by Bill Buford. Bill, a writer for The New Yorker, wanted to learn how to prepare food like a master chef in the finest Italian restaurant in New York. He was accepted as a kitchen slave in Babbo’s owned by Mario Batali and over a period of several years, worked his way up. At the book’s end Bill, having quit his job at the magazine, had just completed the last step of his education. Graduation was symbolically defined when Mario offered to back Bill in his own restaurant. The last step of working “IN” the restaurant busi Fundraising for First Timers business is failing until it’s - maybe - too late.Fundraising can be hellish especially to first time organizers who do not have a clue on what to do. Everything may seem overwhelming, from organizing the event down to the selection of the product or services that the organization will be offering.Below are some quick tips in raising funds. Read on and you might get a thing or two that can help you make organizing your fundraising a breeze.Decide on your target amountBefore you can actually plan the rest of the fundraising event, you need to determine just how much you will Lenny’s start in the food service business reminded me of a book I just read, “Heat” by Bill Buford. Bill, a writer for The New Yorker, wanted to learn how to prepare food like a master chef in the finest Italian restaurant in New York. He was accepted as a kitchen slave in Babbo’s owned by Mario Batali and over a period of several years, worked his way up. At the book’s end Bill, having quit his job at the magazine, had just completed the last step of his education. Graduation was symbolically defined when Mario offered to back Bill in his own restaurant. The last step of working “IN” the restaurant business? Bill spent six months as an apprentice in a butcher shop in a small village in Italy learning how to judge, buy and carve beef and pigs. I think when we run past the working “in” part of our businesses we wind up lowering our standards. When we lower our standards we make it easier for those who have less skills and less experience to beat us at our own game. Certainly think about how to make your business better. Of course make sound economic decisions about where in your business to spend your time and when to buy somebody else’s time. But there is only one way to know if something is the best and that is to have participated in its creation. Without such participation all you have are the words and actions someone else provides. Did you know that at one time - before it fell from grace - every Disney employee, from the people at the top to the lowliest janitor, everyone - had to spend a day in costume walking around the park? When was the last time you put on one of your employee's costumes?
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