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Digg it UP - It Can't Happen Here - Katrina And The California Earthquake
TQM Implementation Project Part 3b - The Analyze Phase, How To Overcome Issues ad over a much larger area than Katrina.As indicated in my previous TQM article titled: TQM Implementation Project published on May 13, 2006 02:48:20 pm, In my last article Part 3a, I have shared issues pertaining to Data Collection, Trend Charting and Pareto Analysis. In this article, I will deal with Fish-bone Diagram and Why-Why Analysis in the D.A.I.C. Methodology.Just to recap, tools used in the ANALYZE Phase are:Data Collection | Trend Charting | Pareto Analysis | Fish-Bone Diagram | Why-Why AnalysisCase Study in Fish-bone DiagramOnce the Pareto Analysis is completed, team have an idea what are the main contributors to the material lost based on the 80/20 rule of Pareto Analysis. However, this only provide information that is limited to contributing factors to material loss but it does not give a clue what causes it.A Fish-Bond diagram would be used to collate possible causes to the contributing factors to material loss. This is done using bra 2. Those areas will look a lot like New Orleans did, except possibly there will be less flooding and more bleeding. 3. There will be thousands more physical and trauma injuries, as structures collapse on people, and buildings and cars trap or crush people, and torn power lines cause electrocutions and fires. 4. The Big Quake is likely to be worse than Katrina. I won’t say more; you a 3 Way Calling Or Not Is The Question...Is This Right For Your Home-Based Business Have you ever done a 3-way call to a prospect that you have given a tickle call after tickle call to get them into your down line? Does it go something like this? Hello Andrea, I have told you that I have the perfect opportunity for you. Andrea replies really? What is that Matt? Well Andrea hold-on let me get Bob on the phone to tell you more about it. When Bob gets on the line he goes through his two to three minute speech of why and how he got into this great organization. Then Bob goes into the opportunity and the wonderful business that he works for. All the while I have not said a word and not allowed to speak since I got Bob on the 3-way call. Finally Bob asks Andrea if she has any questions.This is a great way to build Bob's business, but not yours as a MLM business. What does a 3-way call do to your MLM business? First a question is this your MLM business or is this Bob's MLM business? The answer to this question is simple it is my MLM business not Bob's MLM business. So wh "The Bay Area has the highest concentration of earthquake faults in the world." -Bill Lettis, earth sciences consultant. What happened in New Orleans and the Gulf Coast of the United States was not only the worst natural disaster in the history of this country, but also the loudest wake-up call ever experienced by our comfortable over-confident society. We never dreamed something of such horror and magnitude could ever happen here - even though all the TV meteorologists told us it might, then days before the storm hit land, told us it would. “The bad news: The chances of the Big One happening in the next 30 years are about 90%, and the odds are that it will be in our own back yard.” –reporter Chris Treadway, Montclarion January 1999. Along the West Coast from Canada to Mexico, we still think the Big Quake won’t really happen, even though we’ve been told repeatedly by every geologist and every emergency response and emergency management agency that it will. The odds of Katrina happening were extremely small - less than a 1% probability. The odds of the Big Quake have been reported conservatively at about 70% probability, and by the specialists in the trenches, 90%. In the next 30 years, by the way, doesn’t mean after 30 more years (hello) it means any time now, within this 30 year span. It could be today, or tonight while you sleep. How prepared are we? There is no question of IF it will happen; the only question is WHEN, and Katrina surely is telling us we’d best not wait till the last minute to do what we can to prepare. That will be way too late.. Here are a few things we DO know: 2. Those areas will look a lot like New Orleans did, except possibly there will be less flooding and more bleeding. 3. There will be thousands more physical and trauma injuries, as structures collapse on people, and buildings and cars trap or crush people, and torn power lines cause electrocutions and fires. 4. The Big Quake is likely to be worse than Katrina. I won’t say more; you a Email Promotion And Internet Marketing Automation nitude could ever happen here - even though all the TV meteorologists told us it might, then days before the storm hit land, told us it would.Email promotion is still a highly effective internet marketing strategy, although the advent of spam and the overuse of this medium has somewhat diluted the effects.That said, if email promotion is combined with a good internet marketing automation strategy, this can result in increased sales, and customer loyalty.It is certainly too soon to cut email promotions from your internet marketing line up, but like all advertising mediums that become crowded with age, you need to work really hard to stand out above the crowd.Here are several tips to help you beat off the competition and make the most of your email promotions:Don't sell via email, rather use the opportunity to build a relationship with your prospectsMake it easy for people to unsubscribe so that you avoid spam complaintsUse an Autoresponder service such as Aweber to automate the task of sending out emailsUse follow up autoresponder's rather than email broadcasts to en “The bad news: The chances of the Big One happening in the next 30 years are about 90%, and the odds are that it will be in our own back yard.” –reporter Chris Treadway, Montclarion January 1999. Along the West Coast from Canada to Mexico, we still think the Big Quake won’t really happen, even though we’ve been told repeatedly by every geologist and every emergency response and emergency management agency that it will. The odds of Katrina happening were extremely small - less than a 1% probability. The odds of the Big Quake have been reported conservatively at about 70% probability, and by the specialists in the trenches, 90%. In the next 30 years, by the way, doesn’t mean after 30 more years (hello) it means any time now, within this 30 year span. It could be today, or tonight while you sleep. How prepared are we? There is no question of IF it will happen; the only question is WHEN, and Katrina surely is telling us we’d best not wait till the last minute to do what we can to prepare. That will be way too late.. Here are a few things we DO know: 2. Those areas will look a lot like New Orleans did, except possibly there will be less flooding and more bleeding. 3. There will be thousands more physical and trauma injuries, as structures collapse on people, and buildings and cars trap or crush people, and torn power lines cause electrocutions and fires. 4. The Big Quake is likely to be worse than Katrina. I won’t say more; you a Life Insurance - One More Step On The Insurance Ladder Quake won’t really happen, even though we’ve been told repeatedly by every geologist and every emergency response and emergency management agency that it will. The odds of Katrina happening were extremely small - less than a 1% probability. The odds of the Big Quake have been reported conservatively at about 70% probability, and by the specialists in the trenches, 90%.The recently over 60’s are the post-war baby boomers. Their insurance needs are very different from that of a young family or someone just starting out in their first job.A typical 60 something couple will have raised their family, finished paying off their mortgage and are into or nearing retirement. More and more of this age group of people spend part of their year abroad or maybe are planning to move to the sunshine on a permanent basis.Maybe it would be a good idea to assess their insurance needs at this stage in their lives. Something that is almost certain to crop up is the worrying matter of inheritance tax. House prices have risen considerably over the past years and the family home that suited their lifestyle some years ago will probably be worth an amount approaching or over the inheritance tax limit. Even if they downsize their property, they may invest in something like a holiday home and the actual capital is still there.Inheritance tax is charged on taxa In the next 30 years, by the way, doesn’t mean after 30 more years (hello) it means any time now, within this 30 year span. It could be today, or tonight while you sleep. How prepared are we? There is no question of IF it will happen; the only question is WHEN, and Katrina surely is telling us we’d best not wait till the last minute to do what we can to prepare. That will be way too late.. Here are a few things we DO know: 2. Those areas will look a lot like New Orleans did, except possibly there will be less flooding and more bleeding. 3. There will be thousands more physical and trauma injuries, as structures collapse on people, and buildings and cars trap or crush people, and torn power lines cause electrocutions and fires. 4. The Big Quake is likely to be worse than Katrina. I won’t say more; you a DOUGIE RANTS!!! The Blame Game! (hello) it means any time now, within this 30 year span. It could be today, or tonight while you sleep. How prepared are we? There is no question of IF it will happen; the only question is WHEN, and Katrina surely is telling us we’d best not wait till the last minute to do what we can to prepare. That will be way too late..Washington D.C.: The national feeding trough of over-reaction mixed with an ample amount of disingenuousness. And, we all know what you get when you run a steady diet of this stuff through the alimentary canal of your standard issue politician!With that said, it is now time to play the 'BLAME GAME', and both sides of the aisle play it, and play it well!Okay, Mark Foley is more than slightly screwed up. He is gone, as he should be. He deserves no further consideration or special treatment. But, if everybody in our Capitol played by the same rules, which they do not, he should be gone not for what he is, but for what he did.But that ain't gonna happen! The political vultures have quickly circled in to feed on the carcass of a destroyed career and ruined life (when Nancy Pelosi flies does she have 'carrion' luggage? Sorry, just couldn't resist). His conviction before trial and presentation of evidence is pretty standard stuff these days. These folks have gotta have their Here are a few things we DO know: 2. Those areas will look a lot like New Orleans did, except possibly there will be less flooding and more bleeding. 3. There will be thousands more physical and trauma injuries, as structures collapse on people, and buildings and cars trap or crush people, and torn power lines cause electrocutions and fires. 4. The Big Quake is likely to be worse than Katrina. I won’t say more; you a Copywriting 101 - Creating Copy That Sells ad over a much larger area than Katrina.Before you can create response-pulling copywriting for an effective sales campaign you must research your target market thoroughly. And effective market research requires that the copywriter have available as many intimate details about the target audience as possible.The data must include demographic information as well as psychological and behavioral profiles of the prospect. Knowing the psychological trigger of your target market will dictate the words and the approach you use in your copy. Using this information effectively results in more sales.While your words describe your offer to your prospect at your site, this future customer is making a determination whether you can provide them with what they want. If the prospect becomes comfortable with you it's because the copywriting, the "words on the page", made the customer feel that there was a connection. The customer is comfortable with purchasing your product because you offered the product in the way the customer wan 2. Those areas will look a lot like New Orleans did, except possibly there will be less flooding and more bleeding. 3. There will be thousands more physical and trauma injuries, as structures collapse on people, and buildings and cars trap or crush people, and torn power lines cause electrocutions and fires. 4. The Big Quake is likely to be worse than Katrina. I won’t say more; you already know this. 5. All city, county, and state Disaster Planning and Response agencies have been telling us since 1989, very clearly and specifically, that every citizen should expect and be prepared to manage on our own without outside help for at least 24 hours to three days immediately following a major disaster of any kind. 6. An abundance of information and detailed instructions have been published and widely distributed for free, everywhere on the West Coast. Have you read some of it? 7. The State of California (and I believe Oregon and Washington as well) has mandated every county and city to provide disaster preparedness and civilian disaster response training for their citizens. Do you know where to get it? The majority of these training programs are based on a similar framework called CERT (Citizens Emergency Response Training) or NERT (neighborhood Emergency Response Training) and the training is provided through either Police or Fire Departments. Oakland California has its own program called CORE (Citizens of Oakland Respond to Emergency) which contains most of the elements of CERT. Common weak points in most citizen training programs have been: "One thing we know about the Bay Area is that there is no escape – we all live near a fault-line." -Bill Lettis, earth sciences consultant. The evolution of Oakland's CORE program began in 1989 with the Loma Prieta Earthquake and the collapse of a mile of freeway at the Cypress Overpass. In that c
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