Advertisements Without a Headline - What a Waste
It still never ceases to amaze me why B2B advertisers who pay good money for print ad do not have headlines in their ads.Four out of five readers will see the headline and not the rest of the ad (body copy). It's the one in five who is caught by the headline will read on and proceed to the body copy.Without a headline, not only have you, as the advertiser, lost some 80% or your readership, but chances are you have lost 100%. Why? Simple, what was used to

Pre-Inked Rubber Stamps Work Smarter
Traditionally people have been using rubber stamps to put a seal on the important documents – marking the company name or other endorsements. These stamps have to be pressed on an inkpad first and then on the surface where the stamp is needed. Recently pre-inked stamps have made their way in the market and are highly preferred because of their neatness and superior print quality.Pre-inked stamps can be used for marking on any surface. These stamps are fast dryin

Keep Up The Pace or Fall Out Of The Race!
Don’t you just wish you could coast for a while on your success what you already know? You want to get everything done and handled successfully and then just lay back and relax for a while.Well, you know how success happened in the tortoise and hare fable. The tortoise kept plugging along consistently moving forward while the hare figured he was far enough ahead in the race to success he could take a break and nap a little. The tortoise attitude wins in life.trategic plan can ensure a productive, effective, profitable organization. It can also go a long way to guarantee that the products, services and policies remain relevant and the customers and markets satisfied. There is no substitute for effective planning. Companies that insist on running by ‘the seat of their pants’ will soon discover that they are increasingly vulnerable to competitive initiatives, shifts in markets, the economy and customer needs, wants and perceptions. Don’t become a casualty. Take the time, commit the resources and people, and set a precise, yet flexible, course for the future.

In order to guarantee that the strategic planning process is effective, it is essential that it be completed prior to the fiscal or calendar year that the plan will represent. It is also important that ALL management staff contribute to the final process with the accurate bottom-up feedback of information that represents REALITY within the organization or market place that can be discussed by senior management at a retreat or planning meeting. The amount of time spent in the actual strategic planning discussions by management can vary from a single day to several days - depending on the current needs, circumstances and objectives. The purpose of the process is to guarantee closure on the various topics, agendas and objectives, and to commit to action. Leaving issues to be resolved ‘in the future’ or ‘tabled’ is a recipe for continued stress, wasted corporate resources of time, people and money and possible failure. Whatever time required resolving issues, challenges and action plans should not be short-changed.

The strategic planning process can include, but is not limited to the following:
The development of an internal and external mission statement.
The development of an internal vision statement.
The resolution and/or development of core corporate values.<

Don’t become a casualty. Take the time, commit the resources and people, and set a precise, yet flexible, course for the future.

In order to guarantee that the strategic planning process is effective, it is essential that it be completed prior to the fiscal or calendar year that the plan will represent. It is also important that ALL management staff contribute to the final process with the accurate bottom-up feedback of information that represents REALITY within the organization or market place that can be discussed by senior management at a retreat or planning meeting. The amount of time spent in the actual strategic planning discussions by management can vary from a single day to several days - depending on the current needs, circumstances and objectives. The purpose of the process is to guarantee closure on the various topics, agendas and objectives, and to commit to action. Leaving issues to be resolved ‘in the future’ or ‘tabled’ is a recipe for continued stress, wasted corporate resources of time, people and money and possible failure. Whatever time required resolving issues, challenges and action plans should not be short-changed.

The strategic planning process can include, but is not limited to the following:
The development of an internal and external mission statement.
The development of an internal vision statement.
The resolution and/or development of core corporate values.<

rganization or market place that can be discussed by senior management at a retreat or planning meeting. The amount of time spent in the actual strategic planning discussions by management can vary from a single day to several days - depending on the current needs, circumstances and objectives. The purpose of the process is to guarantee closure on the various topics, agendas and objectives, and to commit to action. Leaving issues to be resolved ‘in the future’ or ‘tabled’ is a recipe for continued stress, wasted corporate resources of time, people and money and possible failure. Whatever time required resolving issues, challenges and action plans should not be short-changed.

The strategic planning process can include, but is not limited to the following:
The development of an internal and external mission statement.
The development of an internal vision statement.
The resolution and/or development of core corporate values.<

a recipe for continued stress, wasted corporate resources of time, people and money and possible failure. Whatever time required resolving issues, challenges and action plans should not be short-changed.

The strategic planning process can include, but is not limited to the following:
The development of an internal and external mission statement.
The development of an internal vision statement.
The resolution and/or development of core corporate values.
The development and/or refinement of a corporate philosophy.
The development of a precise sales and/or marketing plan with programmed action steps.
The development of an overall business plan which includes a formula for follow-through.
The development of internal and/or external policies, procedures, approaches and tactics.
The discussion of growth plans including external and internal threats and opportunities.

Corporate America is riddled with politics, ego control, incompetence, poor judgement and uncertainty. Some of the biggest challenges facing leaders, executives, managers and supervisors today are: determining corporate direction, finding and keeping good employees and maintaining a competitive as well as profitable posture in the market place. Without the use of an outside facilitator at a strategic planning event or at the critical stages in the process, you are assured that sooner or later someone’s position, authority, ego, insecurity, poor communication skills, lack of understanding of the real world either inside or outside the organization, or any number of other personal or corporate agendas will sabotage the process and its successful outcome. As a result, any plan that is developed will usually lack accountability and any chance of long-term success once communicated to employees, customers, vendors or the market place.