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Digg it UP - Does Your Organization Have a Learning Disability - Disability # 4 - Fixation on Events
Hopefully you have a pretty good idea that ad agency reality tells you that agencies are NOT waiting patiently for your arrival. As wonderful a writer as your family and your friends have convinced you that you are, agencies will somehow survive without you.This is hardly profess
Do You Get What You Pay For? I have heard the saying "You get what you pay for," but I don't think that theory applies to Internet Marketing. Yes, there is tons of free advertising available on the net and there are millions of people using free advertising to promote their
Think systems not events.
When we first came to this earth it was important to feed ourselves every day, not get eaten by the local saber tooth tiger and, more importantly, grow the population in leaps and bounds. Life was simple, eat or be eaten. This only required the ability to understand each separate event and have a means to handle the event. Learn to hunt and enjoy ourselves. There was no need to appreciate the larger systems at work or be able to connect events.
Life, however, has become more complex and our survival is now dependent on understanding gradual processes such as global warming, a slow decline in sales, a growing obesity problem in the US, a loss of market share. Each is caused by a complex array of systems and events that interact with each other causing even more complex outcomes and effects. We know we cannot hope to keep track of all these events so we select a few that make sense and focus on them. Does business have it right?
We usually choose to see our lives in terms of events. Board meetings in companies are dominated by what to do about last quarters sales, the latest product the competition has launched, how to finance the latest deal, etc. Each is an event that we think has a single solution. We seek single solutions for single problems. We do not see how the latest produ
Most consumers don't have the time or the resources to turn the tide in their favor when dealing with an unscrupulous company. The growth of internet usage over the years has helped shift this tide with the aid of free online consumer resources. As more consumers hit the web to resear
Life, however, has become more complex and our survival is now dependent on understanding gradual processes such as global warming, a slow decline in sales, a growing obesity problem in the US, a loss of market share. Each is caused by a complex array of systems and events that interact with each other causing even more complex outcomes and effects. We know we cannot hope to keep track of all these events so we select a few that make sense and focus on them. Does business have it right?
We usually choose to see our lives in terms of events. Board meetings in companies are dominated by what to do about last quarters sales, the latest product the competition has launched, how to finance the latest deal, etc. Each is an event that we think has a single solution. We seek single solutions for single problems. We do not see how the latest produ
Customer Relationship Management has been a holy grail for Big Business for the past ten years. So what about Small to Mid-sized Business (SMB) applications? If you talk to CRM software vendors they will claim that CRM systems help SMBs become more efficient, drive more sales (your RO
We usually choose to see our lives in terms of events. Board meetings in companies are dominated by what to do about last quarters sales, the latest product the competition has launched, how to finance the latest deal, etc. Each is an event that we think has a single solution. We seek single solutions for single problems. We do not see how the latest produ
There is one thing that all business owners, managers, and shareholders have in common, no matter where in the world we are from, we all want to make money! The methodology and the understanding of how to make money varies widely however, as a consequence my experien
We usually choose to see our lives in terms of events. Board meetings in companies are dominated by what to do about last quarters sales, the latest product the competition has launched, how to finance the latest deal, etc. Each is an event that we think has a single solution. We seek single solutions for single problems. We do not see how the latest produ
Aside from being model or a Hollywood A-lister, perhaps there is no other career more glamorous or exciting as fashion design. Most people conceive of a career in fashion designing as merely drinking cocktails, dressing celebrities up and attending chi-chi affairs. But fashion designing
As long as we try to find one single reason for each problem we will never get to the bottom of our problems. As long as we fight fires, concentrate on operations and ignore the big picture we will never see any improvement in our business.
Learning is never sustained within a business that has managers focused on short term events. By focusing on events managers, at best, become predictive so as to react optimally. Most business and econometric models are developed in this manner. This however means that business really never learns to create, to think holistically defining the systems in the business.
Concentrate on strategy, think in terms of systems. Learn.
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