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    Sales minus Cost of Goods Sold equals Gross Profit.

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    ls Gross Profit.

    You pay for all of your expenses with the gross profit. If you are finding that your gross profit is not enough to cover your expenses, you have two options, you can either raise gross profit by increasing sales or lowering cost of goods sold, or you can lower your expenses. Certainly, that's an over simplification, the art of business management is in the hundreds of nuances held within those two options. For this article, let's assume that your expenses have been carefully streamlined and that you are doing due-diligence in your purc

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    er your expenses, you have two options, you can either raise gross profit by increasing sales or lowering cost of goods sold, or you can lower your expenses. Certainly, that's an over simplification, the art of business management is in the hundreds of nuances held within those two options. For this article, let's assume that your expenses have been carefully streamlined and that you are doing due-diligence in your purc
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    your expenses. Certainly, that's an over simplification, the art of business management is in the hundreds of nuances held within those two options. For this article, let's assume that your expenses have been carefully streamlined and that you are doing due-diligence in your purc
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    options. For this article, let's assume that your expenses have been carefully streamlined and that you are doing due-diligence in your purchasing habits. Therefore, let's investigate the pricing end of the equation.

    How you set your prices may be one of the most important management decisions you make as an owner or manager of a retail flower shop. A tremendous amount of work goes in to running a flower shop, wouldn't it be a shame to under price your products and not be able to make ends meet? On the other hand, over pricing and putting yourself out of the market before you even begin would also prove to be disastrous. Market conditions and your competition will, in large part, determine

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