Tags |
|
|
Links |
|
|
Digg it UP - Business Innovation - Value versus Quality
The minister for immigration has been criticised for backtracking on a previous commitment he made regarding foreign workers.Liam Byrne is facing a backlash after thousands of foreign workers were ordered to leave the UK because of changes to the Highly Skilled Migrant Programme, just days after he
The news proclaiming the demise of the tagline has been greatly exaggerated. As a matter of fact, the tagline is alive and well – just grossly underappreciated.Admittedly, not all taglines shine. Many are vague, awkward, pretentious, complicated, and ambiguous. They communicate unintended messages,
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Value versus Quality
Most firms attempt to add value to their products or services in order to increase sales and prestige. However, few appreciate the difference between value and quality. But by doing so, they can more finitely increase their options for adding both value and quality.
a) Quality is directly related to the product itself. A firm can increase a product’s quality, but that increase may or may not be profitable. For example, Microsoft can increase the quality of its Windows operating system but that may not lead to an increase in value for the customer. This is especially true when a product reaches maturity, as options for improving the co
Kevin Moll, a national restaurant consultant says, “A restaurant owner’s number one priority should be the marketing and promotion of their business. If your guests don’t know who you are and where you’re located, you’ll never have a chance to show them how great your business is”. According to Moll, the
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Value versus Quality
Most firms attempt to add value to their products or services in order to increase sales and prestige. However, few appreciate the difference between value and quality. But by doing so, they can more finitely increase their options for adding both value and quality.
a) Quality is directly related to the product itself. A firm can increase a product’s quality, but that increase may or may not be profitable. For example, Microsoft can increase the quality of its Windows operating system but that may not lead to an increase in value for the customer. This is especially true when a product reaches maturity, as options for improving the c
Most of my practice is spent helping clients design and implement mortgage plans in concert with their overall financial plans to accumulate wealth. Many of these people are focused on saving for important life events including retirement.It is equally important to have a plan for the way we'll be
Value versus Quality
Most firms attempt to add value to their products or services in order to increase sales and prestige. However, few appreciate the difference between value and quality. But by doing so, they can more finitely increase their options for adding both value and quality.
a) Quality is directly related to the product itself. A firm can increase a product’s quality, but that increase may or may not be profitable. For example, Microsoft can increase the quality of its Windows operating system but that may not lead to an increase in value for the customer. This is especially true when a product reaches maturity, as options for improving the c
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of
a) Quality is directly related to the product itself. A firm can increase a product’s quality, but that increase may or may not be profitable. For example, Microsoft can increase the quality of its Windows operating system but that may not lead to an increase in value for the customer. This is especially true when a product reaches maturity, as options for improving the c
Are you hoping you've got your own Bill Gates in the making in your home? As a parent you can probably tell pretty easily whether or not the entrepreneurial spirit is evident in your child. Some kids make it very obvious that the regular nine-to-five will not be a part of their future. For others, y
b) Value is the worth of the package as a whole and the relationship to the quality of each part of the package is tenuous. For example, Microsoft increased the value of the Windows package by adding Internet Explorer. Neither of the two products was optimised for quality but together they made a more valuable and irresistible offer to the customer.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/24212/diggitup-Business-Innovation--Value-versus-Quality.html">Business Innovation - Value versus Quality</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/24212/diggitup-Business-Innovation--Value-versus-Quality.html]Business Innovation - Value versus Quality[/url]
Related Articles:
Wal Mart and Tommy Hilfiger: How To Make A Brand Work
Franchise Opportunity - Questions To Ask The Franchisor - #45
Bookmark it:
|