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Digg it UP - How to Write a Powerful Newsletter for Your Business
Workplace disappointment is a growing problem in today’s small business IT marketplace, the inability for technicians to deliver quality and timely services to clients due to increasing demands and lack of quality talent in the available talent pool right through to vendors not coming through on promises in the channel is causing the level of disappointment to rise right through the ceiling.What happens when disappointment takes over? This is a huge problem for business leaders in the small business world. When it is a small issue and not tackled in the early stages can grow to become a over powering concern which can lead to mental health issues like depression and other an overall feelings of “why bother”.Many owners of small business consulting firms when they hit the stage where workplace disappointment is no longer a small weekly challenge often have feelings of personal guilt that they are the source of the problem, questioning themselves, “is it me?” or “what have I done to warrant this disappointment?” and other common question i
There is a scene in a movie called “Facing the Giants” where the coach of a small high school has to inspire a team that hasn’t performed well and is used to failure. When the quarterback of the team indicates he doesn’t think they can win Friday’s game the coach pulls him aside for one of the most inspiring moments in the film.“Don’t you quit on me, Brock,” he commands the quarterback who is blindfolded and made to crawl on the football field with another player on his back. “Don’t you quit.”Foot by agonizing foot Brock moves across the football field thinking he was only going 20 yards. In the end the player collapses in the end zone. His fellow teammates stand in awe of the punishment it took to reach a goal Brock never would have believed possible.The coach gets down to Brock’s level and says, “I need you. This team needs you, Brock. If you quit then we all give up.” It is in that moment that the mentality of the team changes and success soon follows.Many of us have the tendency to quit when things get tough. There is a la
One reason newsletters are so hot is that no one is doing them. Some marketers may think they're hopelessly old school. Others may have tried to do them and failed (they're harder than they look). And still others are so buried under the avalanche of everyday emergencies that doing something as benign and friendly as a newsletter sounds almost unproductive.
Newsletters are powerful. Think about what they are for a minute: it is a way for you to communicate directly with your customers at regular intervals. Most other marketing communications efforts are hit-or-miss. You place an ad that is seen by people who might be interested in your product but also by many others that will never want your product. A brochure can be put into the hands of many people, including a lot of highly disinterested parties.
But a newsletter goes right to the heart of your business: your real customers. The mailing list of your customers is pure gold. These are people who know your company, know what you sell, and have at least given you the impression that they like what you do. This isn't just preaching to the choir, it
Determining the value of a business you are considering purchasing is a tricky subject. Most owners think their businesses are worth far more than they are. And in the end the true value of anything is determined by what a willing seller is willing to sell it for and a willing buyer is willing to buy it for.Step one would be to acquire the use of West’s Business Brokerage Handbook and skim through the rules of thumb sections. If you are looking, for instance, at a dry cleaning business Tom West, the author, describes the nationwide average values of dry cleaning businesses using either the gross sales percentage method—usually from .75 to 1.5 times the annual gross sales; or the cash flow method, which is usually 2.5 times the net income plus discretionary spending the owner benefits from. Value of real estate included is added to this figure. As you can see there can be a wide variation.Of course, nothing really beats a true business valuation, or third party independent appraisal of the value of the business. A business broker who
One reason newsletters are so hot is that no one is doing them. Some marketers may think they're hopelessly old school. Others may have tried to do them and failed (they're harder than they look). And still others are so buried under the avalanche of everyday emergencies that doing something as benign and friendly as a newsletter sounds almost unproductive.
Newsletters are powerful. Think about what they are for a minute: it is a way for you to communicate directly with your customers at regular intervals. Most other marketing communications efforts are hit-or-miss. You place an ad that is seen by people who might be interested in your product but also by many others that will never want your product. A brochure can be put into the hands of many people, including a lot of highly disinterested parties.
But a newsletter goes right to the heart of your business: your real customers. The mailing list of your customers is pure gold. These are people who know your company, know what you sell, and have at least given you the impression that they like what you do. This isn't just preaching to the choir, i
There are income strategies, multiple streams of income strategies and wealth strategies. Getting to know about, learn, understand and then apply them all successfully could be a daunting task for most. One very valuable suggestion that most of the great achievers have stated is to find a mentor who has achieved success and follow what they have done.That is very good advice. Again, the next question anyone would ask is “How?”.You could attend the seminars of the mentor you want, read their books or even try to contact them directly.Over the last couple of years what I have observed is a much faster and much more effective method is to get involved with CEO Space by IBI Global. In my experience, I have met many entrepreneurs, inventors and business people who have advanced their projects, companies and themselves to greater heights in less time than I think would have been possible even with one great mentor.You see, being a part of a network like CEO Space gives you access to not one but many successful people who you can h
Newsletters are powerful. Think about what they are for a minute: it is a way for you to communicate directly with your customers at regular intervals. Most other marketing communications efforts are hit-or-miss. You place an ad that is seen by people who might be interested in your product but also by many others that will never want your product. A brochure can be put into the hands of many people, including a lot of highly disinterested parties.
But a newsletter goes right to the heart of your business: your real customers. The mailing list of your customers is pure gold. These are people who know your company, know what you sell, and have at least given you the impression that they like what you do. This isn't just preaching to the choir, i
When is the last time you worked on a day or evening that you had set aside to do something with your family and went to an appointment or party instead? How did you feel when you were there? Did you feel a little angry for letting the people who are most important in your life down? It's not a great feeling is it?One of the most important things I took into consideration when I was beginning my job in Direct Sales was that I needed something that I could work around my family and other obligations. It would be a lot different from what I was accustomed to which was working my family and other obligations around my job! This is what draws a lot of people into the Direct Selling business! Yet, there are so many consultants that are so afraid to set limits with others for fear of losing business if they don't work when the customer or hostess wants that it absolutely amazes me!I consistently held three to four parties a week for approximately 48 weeks of the year (4 weeks vacation wasn't bad) for over 22 years! Yet I never worked a day or eve
But a newsletter goes right to the heart of your business: your real customers. The mailing list of your customers is pure gold. These are people who know your company, know what you sell, and have at least given you the impression that they like what you do. This isn't just preaching to the choir, i
Hot dry summer weather brings about heat and drought stress on summer annuals. Stressed plants such as the forage sorghums can occasionally accumulate dangerous concentrations of nitrates. These high nitrate plants, either standing in the field, or fed as hay, can cause abortion in pregnant cattle, or death if consumed in great enough quantities. Nitrates do not dissipate from suncured hay (in contrast to prussic acid), therefore once the hay is cut the nitrate levels remain constant. Therefore, producers should test summer annual hay fields before they cut them for hay. Stop by any County Extension office for testing details. Testing before cutting gives producers an additional option of waiting and allowing for the nitrate to lower in concentration before harvesting the hay. The major sources of nitrate toxicity in the South and Southwest will be summer annual sorghum type plants, including sudan hybrids, sorgo-sudans, sorghum-sudans, millets, and Johnsongrass.Some of the management techniques to reduce the risk of nitrate toxicity (Note: the ri
Think of a newsletter as permission to have a standing meeting or get-together with your customers at regular intervals.
Newsletter writing is not the same as writing copy to persuade. With non-customers, you have to convince them to try your product or service. With customers, that persuasion is no longer necessary. You can talk in detail about your products, services, vision, and plans.
Most marketing studies of customers have shown that it is far more lucrative to a business or medical practice to keep a current customer than it is to attract a new one. Newsletters zero in on these highly valuable individuals. These are your most valuable contacts, and you show respect by giving them the best.
The form of a newsletter can be a bit of a puzzle. Email newsletters are gaining in popularity and can be done as emails (where the newsletter is the body of the email) or as attachments (in which a file is attached to a short email). The electronic newsletter has a few advantages: it's relatively cheap to produce (no printing) and distribution is inexpensive (no postage).
When producing an electronic newsletter there are a few consi
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