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    Saying One Thing, Doing Another...
    This week I was asked to speak at an internal conference for a bank. The subject was how to build a great customer experience. However, the reality was somewhat different to the title. I sat listening to speaker after speaker - all coming along with the same message “how can we stuff more products into our clients and achieve our targets”.As I sat there I started to think, why do people say one thing
    ple, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But, individual employees would have to make choices, and in many cases the value of th
    Promote Yourself: Get Ahead Tactics for Women In Business
    A couple of weeks ago I heard a speaker detail several of the ways where men and women differ in business. In her book, Stop Whining and Start Winning: 8 surefire ways for women to succeed in business, Molly Dickinson Shepard lists lack of self-promotion as one of the critical reasons why men get promoted faster and more often.Women tend to believe in fairness…that if they work hard, they wil
    I've just been reading about the frustrations of a Human Resources manager. He's tired of having to answer the same questions about benefits over and over again.

    I understand that, having been on both sides of the issue, both as a consumer of benefits and in communicating about them on behalf of corporate clients. Benefits can be the slippery eels of internal communication.

    But, to put the issue into context, this is another case of complex communication. In this case, a large volume of information that's not easy to understand.

    Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result, the information is accessible to only a small proportion of the whole group.

    How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.

    For example, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But, individual employees would have to make choices, and in many cases the value of the

    Are You Making These Common Job Interview Mistakes?
    Going to an interview without a plan of action is like going out on a football field without a game plan. Total disaster! Suppose I were to ask you right now.“What are your skills or attributes?” Could you give a good answer?Suppose I were to ask you the question that’s in every interviewer’s mind.“Why should I hire you?” What would you say?All of the interviewer’s questions
    about them on behalf of corporate clients. Benefits can be the slippery eels of internal communication.

    But, to put the issue into context, this is another case of complex communication. In this case, a large volume of information that's not easy to understand.

    Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result, the information is accessible to only a small proportion of the whole group.

    How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.

    For example, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But, individual employees would have to make choices, and in many cases the value of th

    Banner Stands Are Better Options For Advertisement Of Goods
    Banner stands are the perfect solution for fast and easy setup when you need to advertise your products and services. Your business will work very well if you advertise about it to the public. It can be placed anywhere for the advertisement and so your purpose will get fulfilled. People will know about your products and services through the banners.It has been found to be an effective medium for the purpose
    iptions of benefits typically involve a high level of density: in other words, they contain a lot of information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result, the information is accessible to only a small proportion of the whole group.

    How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.

    For example, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But, individual employees would have to make choices, and in many cases the value of th

    Need Some Start A Business Information?
    So, you're poking around the net looking for a bit of start a business information are you? Well, I won't pretend to be a business genius, I'm not, but I do know what it took me MENTALLY when I started this business of mine and maybe this advice will help.When I was looking for 'start a business' information, I made the HUGE mistake of asking friends and family what THEY thought of the idea. Guess wh
    ccessible to only a small proportion of the whole group.

    How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.

    For example, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But, individual employees would have to make choices, and in many cases the value of th

    Everything You Need To Know For A Better Trade Show
    Trade shows are essential for the growth of any industry. It is a great venue for customers to meet the industry leaders. For exhibitors, it may mean a lot more. Participating in a trade show does not only let the company come face-to-face with potential clients, it is also an opportunity for extensive market research. Trade shows place you under the same roof with your direct competitors, so you get the ch
    ple, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But, individual employees would have to make choices, and in many cases the value of the individual benefits they received would depend on how wisely they made their decisions. In turn, that could lead to the equivalent of 'buyer's remorse' and complaints.

    The company took a proactive approach to the changeover. It began planning well in advance of the switch, and its preparations included the equivalent of focus groups to identify concerns, questions, and problems.

    Then, in the month or so before the changeover, it began communicating on several fronts. It held information sessions with employees, it sent each employee an information package, it sent out a special edition of its newsletter, it offered in-house computer programs for calculations and enrollment, and it offered appointments with benefits personnel if employees felt they needed individual counselling.

    Employees got the information in several formats, and at several different times, greatly increasing the odds that most of them would make informed decisions.

    The odds that they would understand their choices went up because of different learning styles. And, needless to say, their ability to learn var

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