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    Goals and New Venture Creation
    More and more corporate workers are leaving their jobs to start new ventures. When taking this leap, it is important that the goals of these entrepreneurs are solid, as these goals may ultimately determine the success of the new venture.Unfortunately, many new entrepreneurs have goals that don’t naturally lead to long-term success. Some of these goals include 1) being sick and tired of the same old corporate routine, 2) dissatisfaction with the way their corporation is run (think bureaucracy), and 3) feeling they are underpaid or underappreciated in their current jobs.While these goals will be fulfilled when launching a new venture, they should not be the core reason to start one. Core goals should deeply engrained ambitions that will drive you to succeed in the face of adversity. For instance, the goal of building a company that will truly make a difference in the people’s lives that it serves can motivate not only the founder, but employees in both the short and long-term. However, the core goal need not be so ambitious or wholesome. Having goal such as 1) to do things better than they are currently done, 2) to prove that you have what it takes to launch a new business or 3) to become wealthy are all goals which will motivate you in the long-term to succeed. Moreover, it is this extra motivation that often is a determining factor between success and failure.When considering leaving a corporate position to launch a new venture, it i
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    This article has been viewed 671 time(s).
    Article Submitted On: October 04, 2004



    Please Rate This Article: 2 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 5 Clouds Gather Before A Storm: Utilizing The Power Of Brand
    How brand management can help utility organisations to create a ‘difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can be its greatest asset. Recent scandals such as that of AIG, Enron and WorldCom have seriously hampered the trust among stakeholder groups and widespread public scepticism about company ethics. If we look at the case of Andersen, the major reason why the company ceases to exist is because of the negative reputation that built up over a short period of time.Also many other entities that were related to the Enron scandal have never recovered. Reputation is formed not only over time, but also over time as a function of complex interrelationships and exchanges between and among stakeholders and the organization in different contexts. This suggests that reputation is based on historical actions, and memories/perceptions of the stakeholders involved with the organization in a given situation over time. It suggests that a solid understanding of the criteria that stakeholders use in assessing reputation can aid in the development of a reputation.Finally, if reputation is developed over time and as a consequence of a series of complex relationships and actions, there is a danger to the firm that is not always recognized. This is what can be ter

    There are so many ways to jump start your prifits and keep your profit rolling. These top 20 ways are essential if you want to run a successful business.

    1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.

    2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity.

    3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net.

    4. Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales.

    5. Make sure your web host isn't losing your sales. If you get an e-mail from someone that told you that they couldn't access your site, it might be your host.

    6. Allow your visitors experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc.

    7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "been there done that".

    8. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit.

    9. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans.

    10. Trade links only with web sites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies.

    11. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site.

    12. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they will line up to visit your web site.

    13. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles.

    14. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject.

    15. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential.

    16. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site.

    17. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad.

    18. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy.

    19. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from.

    20. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.

    Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit http://www.best-internet-businesses.com

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    This article has been viewed 671 time(s).
    Article Submitted On: October 04, 2004



    Please Rate This Article: 2 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 5 Five Tips to Improve the Cohesiveness in Your Management Team
    A cohesive management team is the most important ingredient to your company’s success. The management team needs to function as a team to maximize their accomplishments. To quote an over used phrase, teamwork is really key to an effective management team. This sounds like a simple concept but it is more complicated than you might think. It just isn’t a natural act for people to come together and immediately become effective by addressing common objectives, common issues and common problems.A management team can often become overwhelmed by day to day events which effectively prohibit strategic thinking. Thinking outside the box becomes difficult because they are too busy trying to control what’s going on inside the box. The sharing of common visions and long term goals becomes extremely difficult. Individual personalities, values and personal goals often become roadblocks to functioning well as a team. Getting your management team to focus on common strategic goals is not easy but it is absolutely essential if you are going to maintain competitive advantage and get things done.Five tips to get your management team to function as a unit.1. Take complex plans and strategies and assign accountability and ownership. This creates more efficiency and leverages creativity. Assign responsibility according to individual passions.2. Brainstorming must be encouraged to release team innovation. Bouncing ideas off one another stimulates cr

    mmunity. People like to have a place were they can have discussions with others on a particular subject.

    15. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential.

    16. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site.

    17. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad.

    18. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy.

    19. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from.

    20. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.

    Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit http://www.best-internet-businesses.com

    Other Recent EzineArticles from the Business:Management Category:

     

     

    This article has been viewed 671 time(s).
    Article Submitted On: October 04, 2004



    Please Rate This Article: 2 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 5 The Three Ps of Salary Negotiation
    Salary negotiations aren’t easy for most people. If you’re going after a new job, you don’t want to price yourself out of the market. If you’re attempting salary negotiations at a job you already have, then you may be afraid of bringing up the subject at all or be concerned you won’t be taken seriously, or worse, that you will make your current boss angry. Fortunately in either case, if you do your homework, approach the matter of salary negotiations in a professional way, you will likely be surprised to hear your employer say yes to your salary requests—and always present them as requests, not demands.The very first step in salary negotiation, though, is to know your own value. This is particularly true when negotiating for a salary increase in a job you already have. To determine your worth, consider these things:• Your skills • Your experience • Your education levelAll of these things are important when evaluating what you are worth as an employee. After you determine your own worth, you want to research how much others are making for the same job you’re doing. Again, your experience, education and skills must be comparable. Someone with the same job title you have may, indeed, be making thousands of dollars more than you are, but when you investigate, you’ll probably learn that the person has 10 years’ more experience than you do, lives in an area where salaries are higher overall or has a higher education level

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    This article has been viewed 671 time(s).
    Article Submitted On: October 04, 2004



    Please Rate This Article: 2 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 5 Useless Resume Objectives
    What’s wrong with an objective on a resume? The problem with objectives on resumes is that a typical objective is self-centered and self-serving; therefore, it is useless. Instead of an objective, use a power statement.Let me illustrate what I mean by giving examples of both objectives and power statements. Here is a typical objective, one that HR personnel see on top of resumes all the time:“Customer Service Representative position allowing me to fully utilize my skills and attributes and providing professional advancement opportunities.”What did this objective tell me? The above objective communicated to me basically nothing but for the sake of this case study here are a few points:The person is looking for a Customer Service position. (No problem with that.)The individual’s priority seems to be his/her professional advancement within the organization. (Oops, that’s not the way to treat a potential employer. That’s not what the company wants to hear. They want to hear how you will BENEFIT THEM, not yourself.)The candidate didn’t specify skills and attributes thus didn’t give any glimpse into what he/she can do for the company. (Not good because employers want specifics.)Self-oriented instead of employer oriented. (Not good at all.)Let’s translate the same objective into a power statement.“Award-winning highly accomplished and motivated Customer

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  • Be Careful What You Focus On
  • Improve Your Business By Consulting Business Advisors
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    This article has been viewed 671 time(s).
    Article Submitted On: October 04, 2004



    Please Rate This Article: 2 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 5 Corporate Fraud-In Praise of Jail Time
    Finally, we are beginning to see real serious consequences for some of the players in the frauds that have been so prominent in the recent news. A third Enron executive is now sitting in a jail cell, and one WorldCom top dog has been arrested. Even Martha Stewart has finally been indicted.It’s about time!Too many have turned a blind eye to these cases. I would argue that this callous disregard has serious implications for free markets worldwide. America is the image of how a free-market works, and the world is watching.In nations where fraud and corruption are tolerated, free markets don’t last long. Already, many former communist nations are on the road back toward socialism, because brief attempts at developing a functional market-based system failed. These failures usually were the result of weak legal structures and the domination of a class of mafia businessmen who defrauded citizens without penalty. Such a system is doomed. Any nation that tolerates fraud and corruption is doomed to see its market system fail.The strange thing is that very few in the pro business camp have taken the trouble to cry out for harsh penalties. Do we not understand how important fairness and justice is to freedom, and how important all of these are to economic progress? Anyone who values the free-market and the opportunity to engage in honest business activity should be thrilled to see the indictments coming.Instead, we’ve dragged our f

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    This article has been viewed 671 time(s).
    Article Submitted On: October 04, 2004



    Please Rate This Article: 2 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 52 Votes | Average: 4 out of 5 (2 votes, average: 4 out of 5)

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