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Digg it UP - Exhibitions, Tradeshows And Events - The Single Most Important Ingredient To Your Success
Unless you start doing “it” today, all the quality checks in the world won’t save your company from a major stumble. "It" is right speech. As a quality manager, I like to imagine that if everybody does their job and quality is high at every stage in the production process, I’ll enjoy a smooth operation and get satisfied customers as a result. But experience has taught me that a mean spirit can infect and poison the work place when people don’t watch what they say.Mean comments by coworkers about managers, snide asides about other employees, managers who gossip a
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.Digital content is diverse. Like print
The one thing that you must do right now long before the show, is to...
Set Objectives!
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or urgent but believe me they are incredibly important.
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they don
A Chief Financial Officer looked at the Marketing Knowledge Mentor standing next to her in the elevator and stated, "You work with those product managers in marketing on the second floor. They don't build anything, they don't sell anything and they spend all our money! So the big question is why do we need product management or marketing at all?” That is the business perspective many people have of product or brand management in Marketing!There are many business articles focused on the value of the brand, building customer-focused value or developing the value
The one thing that you must do right now long before the show, is to...
Set Objectives!
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or urgent but believe me they are incredibly important.
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they do
The purpose of internal audits is to continually improve the management system. When I refer to management system, I mean quality, environmental or your business management system. In either case the internal audit should be a intricate part of the management system you are utilizing. Most often the internal audit process or function is under utilized and viewed as a necessary evil in order to meet the requirements of a quality standard.The time constraints on individuals makes it harder to free employees up to plan, execute, document and follow up an interna
Set Objectives!
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or urgent but believe me they are incredibly important.
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they do
Everyone wants to know how to build a website online and work from home. Well, here's five tips that helped me do it successfully.Build A Website Online Tip #1 - Work In A Niche You EnjoyFirst of all, for true success, you want to build it around a subject that you enjoy. This may seem obvious to you, but many people get caught in the trap of basing their site on "internet marketing" because of all the gurus out there preaching in that area.Why in the world would you want to spend the next few months writing about something you have no exper
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they do
In watching the Enron trial it appears to me that these gentlemen are going to get office Scott Free. Why is it that our government is spending $200 million of taxpayers money all of this trial? Why not just give that $200 million back to those who lost all their pension when Enron closed their doors?It seems as if the government lawyers are more concerned with the public relations problem on their hands if they fail to convict rather than the shear amount of money they are spending that is taxpayers money. If the government doesn't care about spending our mone
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve won or lost!
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you follow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, that the staff are b
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