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Sunday: Your Daily Yellow Page Ad Review
Sorry to be bugging you on your day off, but after you’ve been to church, had lunch with the family or been out golfing, return with me to your den and take a moment to look at your ad. In review, until now, I’ve had you create a more effective headline, sub-head, photo, body text, and made you consider your ad size, placement, and type of customer you are targeting. So, what could possibly be so important that I would bother you on a Sunday afternoon? Well, it’s just this very im

someone you know doesn’t mean it s going to help you grow your business.

I once had a client who was addicted to cheap marketing like a woman gets addicted to sales. It didn’t ma

The Best Ways for Real Estate Advertising
According to the National Association of Realtors, almost 75 percent of the people use the Internet to find their new home. Modern communication technologies offer an optimal way to advertise real estate. But there are slightly more traditional methods that are considered to work well, too. For example, you can do real estate advertising on a local newspaper or on the TV. Your local real estate magazines are another opportunity for attaining workable real estate advertising. If you

So, you’re thinking about doing some marketing. If you’re a small business owner, chances are you’ve already discovered that your options are practically endless.

You could place ads in local or national publications…build a new Websitecreate a brochure…start an e-zine…hold a competition…put on an event…get published…have your name printed on pens…put out a press release…and well, you get the idea.

For some entrepreneurs, all these options result in total paralysis…You don’t do anything because you can’t decide what to do.

Or, you end up choosing your marketing strategies for the wrong reasons so you don’t get good results. Just because something is cheap, or the timing is right, or the opportunity comes from someone you know doesn’t mean it s going to help you grow your business.

I once had a client who was addicted to cheap marketing like a woman gets addicted to sales. It didn’t mat

Beware the Opposition!
Any time you make changes in your life you are going to be met with opposition from people who would prefer you to stay exactly as you are. Sadly, these people are often the ones that love you the most; your family, friends, partners and even work colleagues. However, in your moments of entrepreneurial seizure, the greatest opposition that you will experience (particularly if you’re a seasoned employee) will come from within yourself.What’s your great business idea?T

ads in local or national publications…build a new Websitecreate a brochure…start an e-zine…hold a competition…put on an event…get published…have your name printed on pens…put out a press release…and well, you get the idea.

For some entrepreneurs, all these options result in total paralysis…You don’t do anything because you can’t decide what to do.

I once had a client who was addicted to cheap marketing like a woman gets addicted to sales. It didn’t ma

3 Common Customer Objections: What They Mean and How You Should Respond
Just because a customer questions your price or a feature of your product DOESN’T mean that they aren’t interested in buying it! As a salesperson, you must learn the meaning behind your customers’ objections in order to respond appropriately and turn each objection into a personalized sale!Objections are usually a GOOD thing.Your customer’s objections are signs that they want to learn more about you and your product and are interested in buying! If they weren

ess release…and well, you get the idea.

For some entrepreneurs, all these options result in total paralysis…You don’t do anything because you can’t decide what to do.

I once had a client who was addicted to cheap marketing like a woman gets addicted to sales. It didn’t ma

Five Things Your Employees Are Afraid to Tell You
“We Want Specific Direction”Though you may know what to do, most people would rather be directed. When giving instructions:1. Start by summarizing the project in a sentence or two 2. Be specific as to what things should look like when completed 3. Give the due date and how often you want updates 4. Instruct the employee on what to do if something goes wrong 5. Express your confidence that they will do a good job and get their buy-in.

u end up choosing your marketing strategies for the wrong reasons so you don’t get good results. Just because something is cheap, or the timing is right, or the opportunity comes from someone you know doesn’t mean it s going to help you grow your business.

I once had a client who was addicted to cheap marketing like a woman gets addicted to sales. It didn’t ma

How to Get a FREE Computer, Scale & Printer from DHL
UPS, FedEx and DHL all have programs in place to provide higher volume shippers with computers, printers and scales to process their shipments. The problem for most small businesses is that they can not meet the volume requirements to qualify for the program. The rate discounts offered often fluctuate based on the weekly or monthly volume. This causes problems because the business doesn’t know exactly what their shipping expense is going to be. If their volume drops too low th

someone you know doesn’t mean it s going to help you grow your business.

I once had a client who was addicted to cheap marketing like a woman gets addicted to sales. It didn’t matter if she needed it or not, or if the opportunity was a good fit, as long as the price was right she was going to buy. Boy did she waste a ton of money on “free or cheap” marketing tactics that didn’t get results.

I also have a client who wants to jump on every opportunity that comes her way. Someone calls with a new shopping cart system and she’s ready to buy. A networking organization wants her to join and get published in their directory. Of course she has to decide in the next few days to get in this year’s edition. So she feels compelled by this to not let the opportunity go by.

Can you say salesperson’s dream???

So how do you choose the best marketing strategies for your business?

Instead of makin

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While becoming an electrical engineer can take a bit of schooling, studying, and hard work, the variety of electrical engineering careers that are available often make it worth the years of working towards the goal.

For professionals today, long gone are the days of gold watches and lifetime employment. The employment market will remain highly competitive and professionals will migrate between businesses at regular intervals. In such an environment, professionals have to be equipped to advance their broad personal goals by being proactive, adaptive and agile in their career management. They have to be equipped with career strategies that they can execute for success.

In today’s competitive world of business it is more important than ever to aim for more interaction with existing customers. This article part two of two and shows steps 11-20 that will help you turn your existing customers into walking billboards for your business and help keep them as customers for a lifetime.

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