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Digg it UP - The 10 Reasons Your Advertising Silently Sucks Your Money Out Of Your Pocket
On the first season of the television reality show, The Apprentice, Donald Trump would give the ultimate winner the dream job of working for him, running one of his divisions and earning $250,000 per year. On the final episode, the choice came down to two candidates, Bill Rancic and Kwame Jackson, for the "ultimate" job. Both were very qualified. Bill Rancic was the owner of a successful Internet cigar business grossing over one million dollars a year, and Kwame Jackson was a graduate
10. Thank you, Bye Bye: Many business owners make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a customer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.
Now grade yourself. Are you making any of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trench
A badge means a patch or an accoutrement presented recognizing a feat or an accomplishment, or a simple identification. Military badges symbolize qualifications received through military training. Scouting organizations use badges to show group membership and rank. Much known among badges, the star-shaped badge of a U.S. sheriff made famous in Westerns.A wearable medal means a medal awarded by a government for services to a country. This applies to a medal of coin-like appearance, but the
There are no better words to describe the life of an Entrepreneur. We are the ones who live to pursue the dreams of Freedom and Wealth. We are the ones who religiously pursue the cause of creating a better life for our families, and ourselves and more often than naught become married to our businesses.
We walk the tightrope between success and utter failure. One-step away from bankruptcy, but we never fear because we are the warriors that will never fail. We cannot afford to make a mistake, because one mistake can cause total ruin. Why is it that so many of us are?
Are You Making Any of These 10 Silent Advertising Mistakes?
1. Name, Rank, and Serial Number Advertising: This advertising is when you take the smallest advertising spaces available and just printing your name, address and phone number. How does this separate you from the 5,000 other advertising messages your customer sees in a day?
2. I am the best advertising: If you are going to market that you are the best, how do you prove it? What is the best to you may be far from the best to someone else. Instead of saying, you are the best; prove it by providing top-notch value and service.
3. Where is the hook? What action do you want your clients to take? If you don’t ask them to take action, they won’t.
4. What is in it for me? Your entire message should focus on what is in the best interest of the client, and how you could and would serve them. It doesn’t matter what is important to you, only how they could benefit.
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in their attempts to gain this information. Don’t hold back. Your customers are more prepared now than ever before. Make sure that you are the first person to give them the information they require and you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement has a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the next pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks, and content.
10. Thank you, Bye Bye: Many business owners make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a customer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.
Now grade yourself. Are you making any of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trench
A demotion can be a devastating experience in your career and can be a step backwards in more ways than one.Typically, getting demoted involves a reduction in your compensation or job responsibilities, or both.The end result is that you are left in a lower position at work that is not as good as you had previously.What should you do?Before doing anything, you need to understand the reasons for this decision and how it affects your immediate tenure with the company. Mistakes?
1. Name, Rank, and Serial Number Advertising: This advertising is when you take the smallest advertising spaces available and just printing your name, address and phone number. How does this separate you from the 5,000 other advertising messages your customer sees in a day?
2. I am the best advertising: If you are going to market that you are the best, how do you prove it? What is the best to you may be far from the best to someone else. Instead of saying, you are the best; prove it by providing top-notch value and service.
3. Where is the hook? What action do you want your clients to take? If you don’t ask them to take action, they won’t.
4. What is in it for me? Your entire message should focus on what is in the best interest of the client, and how you could and would serve them. It doesn’t matter what is important to you, only how they could benefit.
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in their attempts to gain this information. Don’t hold back. Your customers are more prepared now than ever before. Make sure that you are the first person to give them the information they require and you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement has a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the next pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks, and content.
10. Thank you, Bye Bye: Many business owners make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a customer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.
Now grade yourself. Are you making any of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trench
Some things are simply a mystery and so goes the perceived role and importance that the Critical Care Transport (CCT) RN plays in the healthcare field. Other professionals seem to view us like mutts - a little bit of everything but certainly not a thoroughbred in anything.I once heard a co-worker describe the job as something between a magnified EMT and a bench warmer. Such flattery - but what can you do?Anyhow, I just wanted to set the record straight, so to speak, by pointing out
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in their attempts to gain this information. Don’t hold back. Your customers are more prepared now than ever before. Make sure that you are the first person to give them the information they require and you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement has a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the next pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks, and content.
10. Thank you, Bye Bye: Many business owners make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a customer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.
Now grade yourself. Are you making any of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trench
Clients considering a midlife career change often call with the question, "Should I go back to school for another degree? So I wasn't surprised to find an article in a major business journal, featuring a Q&A around the question, "Should I get an Executive MBA after 50?"Frankly, I wonder why the question even comes up. The real question is, "How will I benefit from a new educational credential? And how can I steer clear of embarrassing headlines, like 'Top Executive Reveals Degree from Di
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks, and content.
10. Thank you, Bye Bye: Many business owners make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a customer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.
Now grade yourself. Are you making any of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trench
Do you own a business? Are you responsible for the hiring of firing of employees? Do you also have the responsibility of job assignment and duties and are you the one who is held ultimately responsible for the actions of those working under you? If the buck stops with you, you may want to start doing background checks on your current employee’s as well as future candidates.The technology is available for us today to find out all kinds of relevant information about the people who work for
10. Thank you, Bye Bye: Many business owners make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a customer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.
Now grade yourself. Are you making any of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trenches.
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