that don't at all apply to the pages you are sending customers to, but even if the keywords only slightly applies, they're going to hit you almost as hard as if the keyword didn't apply at all. Many keywords that you "thought" were perfectly acceptable are now costing 10 to 100 times what your other keywords are costing.

And finally, Google is not all that easy to us

You know that Google has a corner on the market when people refer to pay per click advertising as Adwords campaigns. This is a testimony to the Google empire. But while Google Adwords may be the biggest game in town they're not the only game in town. Some say there is a good chance that Google may very well be knocked off their thrown. This article is going to look at some problems with Google Adwords that could lead to their downfall. Sometimes, when a company gets big gets too big for their own good, they think that they can do and get away with just about anything. That may hold true for a while, but anybody who thinks that a giant can't be knocked off its thrown, should take a look at what happened to AT&T and IBM. They are both no longer the monopoly that they once were. And in the case of IBM, they're not even number 1 anymore.

One big consideration with Google pay per click is that you can no longer send customers to a sales page that isn't yours. Well, you could, but you won't get very far. The search engines can penalize you heavily if all you're doing is sending people to a landing page of somebody else's product as an affiliate. The reason, they say, is that customers would click on ads and each one would take them to the same page. This has driven costs for some keywords through the roof.

A second big consideration is how strictly they hold you to the targeting of keywords and the pages they apply to. This is understandable if you are targeting keywords that don't at all apply to the pages you are sending customers to, but even if the keywords only slightly applies, they're going to hit you almost as hard as if the keyword didn't apply at all. Many keywords that you "thought" were perfectly acceptable are now costing 10 to 100 times what your other keywords are costing.

And finally, Google is not all that easy to use

problems with Google Adwords that could lead to their downfall. Sometimes, when a company gets big gets too big for their own good, they think that they can do and get away with just about anything. That may hold true for a while, but anybody who thinks that a giant can't be knocked off its thrown, should take a look at what happened to AT&T and IBM. They are both no longer the monopoly that they once were. And in the case of IBM, they're not even number 1 anymore.

One big consideration with Google pay per click is that you can no longer send customers to a sales page that isn't yours. Well, you could, but you won't get very far. The search engines can penalize you heavily if all you're doing is sending people to a landing page of somebody else's product as an affiliate. The reason, they say, is that customers would click on ads and each one would take them to the same page. This has driven costs for some keywords through the roof.

A second big consideration is how strictly they hold you to the targeting of keywords and the pages they apply to. This is understandable if you are targeting keywords that don't at all apply to the pages you are sending customers to, but even if the keywords only slightly applies, they're going to hit you almost as hard as if the keyword didn't apply at all. Many keywords that you "thought" were perfectly acceptable are now costing 10 to 100 times what your other keywords are costing.

And finally, Google is not all that easy to us

er the monopoly that they once were. And in the case of IBM, they're not even number 1 anymore.

One big consideration with Google pay per click is that you can no longer send customers to a sales page that isn't yours. Well, you could, but you won't get very far. The search engines can penalize you heavily if all you're doing is sending people to a landing page of somebody else's product as an affiliate. The reason, they say, is that customers would click on ads and each one would take them to the same page. This has driven costs for some keywords through the roof.

A second big consideration is how strictly they hold you to the targeting of keywords and the pages they apply to. This is understandable if you are targeting keywords that don't at all apply to the pages you are sending customers to, but even if the keywords only slightly applies, they're going to hit you almost as hard as if the keyword didn't apply at all. Many keywords that you "thought" were perfectly acceptable are now costing 10 to 100 times what your other keywords are costing.

And finally, Google is not all that easy to us

ebody else's product as an affiliate. The reason, they say, is that customers would click on ads and each one would take them to the same page. This has driven costs for some keywords through the roof.

A second big consideration is how strictly they hold you to the targeting of keywords and the pages they apply to. This is understandable if you are targeting keywords that don't at all apply to the pages you are sending customers to, but even if the keywords only slightly applies, they're going to hit you almost as hard as if the keyword didn't apply at all. Many keywords that you "thought" were perfectly acceptable are now costing 10 to 100 times what your other keywords are costing.

And finally, Google is not all that easy to us

that don't at all apply to the pages you are sending customers to, but even if the keywords only slightly applies, they're going to hit you almost as hard as if the keyword didn't apply at all. Many keywords that you "thought" were perfectly acceptable are now costing 10 to 100 times what your other keywords are costing.

And finally, Google is not all that easy to use and master. That's the reason why there are so many books written on the subject. (On a personal note, I have found Chris Carpenters “Google Cash” to be far and away the best. It’s how I started, and I now make $200-$300 per day.) It takes an awful lot of study to get Google pay per click to work efficiently. Many people simply don't have that kind of time and ultimately give up on their Google campaigns, especially after they've been slapped. That's a term used to apply to the act of turning your keyword costs into yesterday's filet mignon.

As more and more people consider alternatives because of high click costs, they will slowly turn to the other engines like Yahoo and MSN. Some of these other PPC providers are becoming very viable alternatives. While Google might be the best, they're not the only game in town.

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