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Digg it UP - Massage Therapy Business Cards With Muscle - Part 2
School violence has been identified as an increasing problem facing all members of school communities. Intervention programs have been developed to combat this ever increasing problem, with varying levels of effectiveness. Following, individualised and generic intervention programs which aim to reduce the incidence of school violence will be di
You decide what offer will work best for the type of clients you want to attract.
The important thing is
Any professional speaker will tell you that one of the most important rules of speaking is to know your audience. For most speakers, this means hours of preparation researching the company or organization to which they will present their material. Speakers know that by reading trade publications, in-house newsletters and promotional materials
So how can we take a wimpy marketing tool like your massage therapy business card and give it muscle? How do we put it to work so that it actually does something for our business? How do we adapt these little cards to elicit a response from potential clients?
My suggestion is this...
Include a direct response message on your card. Make them an offer that will make people take action. How about this as a little two-line message:
"Get a FREE half hour massage with the purchase of 30 minutes (limit one per person)"
Then give your business card out like crazy. Give each of your existing clients six cards and ask them to hand them out to people they know who may need massage. Give them to your family and your friends to give to people they know.
But before you give them out, add one more little note. Write this by hand and sign it with your first name only:
Expires: February 28th
Eric
Of course you don't actually write "February 28th", but put down a date that is two to four weeks from the time you hand the card out. Then sign it with your first name. You have to attach some sense of urgency to using the card or like I've already said, it's going to sit around forever and never get used. Putting an expiry date makes people take action today.
I like the hand writing stuff. Not only is it practical i.e. your printed business cards won't get out of date, but it's also a really nice personal touch.
But you can print any kind of offer that you think your potential clients might respond to. You can invite them to your massage therapy website to take a free stress assessment online. You may invite them to sign up to your ezine for announcements of special offers for subscribers only. You may offer them a free paraffin wax treatment or body scrub with their next massage.
You decide what offer will work best for the type of clients you want to attract.
The important thing is t
The diabetic food pyramid is much like the more recognizable regular food pyramid with the primary difference being it helps diabetics avoid eating excess sugar. Because it is directed for use by those with diabetes it is fully supported by the American Dietetic Association and the American Diabetes Association.Sugar is the enemy for all
My suggestion is this...
Include a direct response message on your card. Make them an offer that will make people take action. How about this as a little two-line message:
"Get a FREE half hour massage with the purchase of 30 minutes (limit one per person)"
Then give your business card out like crazy. Give each of your existing clients six cards and ask them to hand them out to people they know who may need massage. Give them to your family and your friends to give to people they know.
But before you give them out, add one more little note. Write this by hand and sign it with your first name only:
Expires: February 28th
Eric
Of course you don't actually write "February 28th", but put down a date that is two to four weeks from the time you hand the card out. Then sign it with your first name. You have to attach some sense of urgency to using the card or like I've already said, it's going to sit around forever and never get used. Putting an expiry date makes people take action today.
I like the hand writing stuff. Not only is it practical i.e. your printed business cards won't get out of date, but it's also a really nice personal touch.
But you can print any kind of offer that you think your potential clients might respond to. You can invite them to your massage therapy website to take a free stress assessment online. You may invite them to sign up to your ezine for announcements of special offers for subscribers only. You may offer them a free paraffin wax treatment or body scrub with their next massage.
You decide what offer will work best for the type of clients you want to attract.
The important thing is
Yield Spread Premium is the retail markup mortgage companies and brokers charge without telling you. Mortgage loans are commodity products just like cars and if you adopt a car buying mentality when refinancing your mortgage, you will save a lot of money. Here is what you need to know about Yield Spread Premium and how you can avoid overpayin
But before you give them out, add one more little note. Write this by hand and sign it with your first name only:
Expires: February 28th
Eric
Of course you don't actually write "February 28th", but put down a date that is two to four weeks from the time you hand the card out. Then sign it with your first name. You have to attach some sense of urgency to using the card or like I've already said, it's going to sit around forever and never get used. Putting an expiry date makes people take action today.
I like the hand writing stuff. Not only is it practical i.e. your printed business cards won't get out of date, but it's also a really nice personal touch.
But you can print any kind of offer that you think your potential clients might respond to. You can invite them to your massage therapy website to take a free stress assessment online. You may invite them to sign up to your ezine for announcements of special offers for subscribers only. You may offer them a free paraffin wax treatment or body scrub with their next massage.
You decide what offer will work best for the type of clients you want to attract.
The important thing is
Monday January 30th, 2006. Another month down as I count down the days until I get married. Nervous? Nah, at least not yet. No runaway bride syndrome here at least for the groom. Too much to do anyway. As Willy Wonka once said "Too much time and so little to do" "Strike that, reverse it, thank you." Besides before We get married we have
I like the hand writing stuff. Not only is it practical i.e. your printed business cards won't get out of date, but it's also a really nice personal touch.
But you can print any kind of offer that you think your potential clients might respond to. You can invite them to your massage therapy website to take a free stress assessment online. You may invite them to sign up to your ezine for announcements of special offers for subscribers only. You may offer them a free paraffin wax treatment or body scrub with their next massage.
You decide what offer will work best for the type of clients you want to attract.
The important thing is
We all try to balance our finances and expenditures. Still, there are times when one has to take a loan to cope with unforeseen financial emergencies. Typically, every borrower wants a loan that ensures low interest rates on the borrowed amount, negotiable repayment options and uncomplicated terms. Normally, the only way one can find a loan lik
You decide what offer will work best for the type of clients you want to attract.
The important thing is to take the necessary steps and turn your passive and wimpy little massage business card into an action-generating (and appointment-making) powerhouse.
So put your current cards aside and use them for writing your clients' appointment times on them as a reminder for their next appointment. Then get some new massage therapy business cards printed with this idea of eliciting a direct response at the top of your mind. And watch the difference it makes in your practice.
There's still more that you can do to boost the response to your massage business cards and we'll look at that in Part 3 of this article.
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