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Digg it UP - The Green Scarf
It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why
What has this to do with marketing and writing? Lots!
It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us
Perhaps you have not considered the wealth of information that is available on your competitors. Public companies are required by law to give away all their financial information and most a
She replied that the scarf I wore the day before had a green pattern on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."
The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.
What has this to do with marketing and writing? Lots!
It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us.
Experts have become omnipresent. They're everywhere: on your favorite television show, on drive time radio programming, on blogs and internet discussion forums, between the pages of national
She replied that the scarf I wore the day before had a green pattern on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."
The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.
What has this to do with marketing and writing? Lots!
It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us
Truck driver training just got a little more sophisticated. The CDL training program at San Juan College in New Mexico recently acquired a brand new $200,000 diesel truck simulator designed
What has this to do with marketing and writing? Lots!
It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us
"If anything in life is constant, it is change." - Bryce's LawINTRODUCTIONLike so many of you, I am often mystified as to why there is so much trouble in the m
What has this to do with marketing and writing? Lots!
It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us
One of my favorite shows is the Extreme Home Makeover. I think the show is so popular because it tells a story of how a very “in need” family gets a wonderful new home with the help of hun
What has this to do with marketing and writing? Lots!
It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us. We hear what we want to hear because it has some meaning to what’s going on with us right now.
People don’t always hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.
If you can do that, you'll be ahead of the game!
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