Digg it UP - Business

Unemployment Survival: Creating a Sense of Security
In a time of economic downturn, international turmoil, company restructuring and corporate mergers run amok, thousands of people are either out of work or fearful of losing their jobs.Is there, then, such a thing as job security?No job, in itself, is totally secure. Governments cut back, unions have periods when they have no work available for their members, directors and CEOs are forced out, self-employment venture

sks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here ar

From Disgruntled to Champion - How to Turn an Unhappy Client Into Your Best Customer
It’s a salesperson’s worst nightmare- the phone call that comes in from a disgruntled customer. Not only does it create extra work for you, but it cuts into your valuable selling time. But believe it or not, this is actually a tremendous sales opportunity and a chance for you to become a hero. Here’s how to make this situation work for you:Empathize With the ClientThough it may be difficult to keep a tight

Ah, the land of ROI-ification. A land where e-mails are opened and links are clicked and phones ring by the minute. Is this utopia? Or arms-length reality? Once you apply these proven strategies, you just might find out.

But first, a look at the state of your website.

What a big website you have, grandmother! Many corporate websites are little more than online brochures featuring product and service descriptions with a few crunchy benefits tossed in for variety. Slick design, not very engaging copy. They read like how a cubicle looks: bland, boring, safe. A tendency to rely on jargon and highly technical language to convince the prospect means most prospects remain unconvinced. Assuming they read that far.

Thank God I'm Not Coca Cola!

Fortunately, being small has its advantages. Nimbility is one of them. (Yes, you can even make up words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.

So what's the alternative? What if you can't afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are

Why Talking About Quality or Customer Service Makes Your Customers Yawn (find something else to say)
Let's be clear. The days of saying you deliver either superior quality or superior customer service to secure yourself any competitive advantage are gone.In today’s market, the competition is so ferocious that the customer now expects that you will deliver a quality product and provide decent customer service. These are a given - not things to set you apart.If you don’t deliver these as standard practic

website.

Thank God I'm Not Coca Cola!

Losing Angry Customers
This article offers five ways to help you deal with angry customers. While the goal of all businesses is to have only happy customers, we also have to be realistic and realize sometimes we are going to anger a customer. Isn’t it best to know in advance how to deal with an angry one, of course it is. Read on….. Handle the person first, then the problem. Let angry people vent their frustrations. This alone will go a long w

ow a cubicle looks: bland, boring, safe. A tendency to rely on jargon and highly technical language to convince the prospect means most prospects remain unconvinced. Assuming they read that far.

Thank God I'm Not Coca Cola!

The Death of Management
"You cannot treat a patient if he doesn't know he is sick." - Bryce's LawINTRODUCTIONEpitaph: "Here lies the body of 'Management,' Who at one time moved mountains but was put to death by government regulations, social mores, office politics, and general apathy. R.I.P."I have a good friend who was recently elevated to the job title of "Systems Manager" at a large Fortune 500 c

l has its advantages. Nimbility is one of them. (Yes, you can even make up words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.

6 Fundraising Options for Any Organization
One of the challenges for any group or organization is finding new ways to raise funds. It seems that everyone sells candy bars or puts on a car wash. Below are some fundraising ideas that might be a nice change and help your group raise funds using something unique that isn't being done by every other group out there.1. Silent AuctionHave various members of your group donate items and then hold a silent auction. It

1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What keeps him up at night? What are his fears? Dreams? Favorite ice cream flavor? When prospects see themselves in your messaging, they're irresistibly drawn in. The more tightly you wrap your message around your prospect's concerns, the better your results.

2. "Huh?" and "Duh!" Testing is a highly scientific method whereby each sentence is read aloud. Offending sentences will almost always trigger a sub-optimal response. Example: "With carrier-class availability, dynamic port allocation and intelligent fabric services," (Huh?) "it's the ideal backbone for your enterprise." (Duh!) Solution? Translate all features into a meaningful benefit prospects can identify with. You want "Wow! I get it!" Wow makes them act.

3. Translate features into benefits? Or not.

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Digg it UP - 5-Step Plan for ROI-ifying Your Website

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