Tags |
|
|
Digg it UP - I'm Mad as Hell and I Refuse to be an Advertising Victim
Smart Advertising That Will Skyrocket Your Business Profits
Here are the basic steps of marketing & advertising you must know & use, if you want to make huge profits in your business.Did you know?Marketing and Advertising work together you simply can’t overlook the fact that if you’re running a great ad for truck parts, you may want to think twice about running the ad in ‘Dolly” magazine. Yes it sounds logical, but you’d be surprised by how many times something like this will happen each and every day.Businesses blow hundreds and thousands of dollars everyday on ads that do absolutely nothi
re customers and sell more merchandise. A direct response ad concentrates only on this purpose. First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).Here are the basic steps of marketing & advertising you must know & use, if you want to make huge profits in your business.Did you know?Marketing and Advertising work together you simply can’t overlook the fact that if you’re running a great ad for truck parts, you may want to think twice about running the ad in ‘Dolly” magazine. Yes it sounds logical, but you’d be surprised by how many times something like this will happen each and every day.Businesses blow hundreds and thousands of dollars everyday on ads that do absolutely nothi
Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.
It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.
It cre
Your Work Computer is Not Private
An employee should have no reasonable expectation of privacy while using the computer system at work. According to the 2005 Electronic Monitoring & Surveillance Survey conducted by the American Management Association (AMA) and The ePolicy Institute, 76% of the companies surveyed monitor workers’ web site connections. Many companies use special software to block connections to inappropriate sites. In the latest survey 65% of companies reported blocking some sites. This is a 27% increase since 2001.The greatest concern for most employers is lost
I stopped being an advertising victim in 1992 when I was first introduced to Dan Kennedy Marketing, and it is one of the most important lessons I’ve learned.An employee should have no reasonable expectation of privacy while using the computer system at work. According to the 2005 Electronic Monitoring & Surveillance Survey conducted by the American Management Association (AMA) and The ePolicy Institute, 76% of the companies surveyed monitor workers’ web site connections. Many companies use special software to block connections to inappropriate sites. In the latest survey 65% of companies reported blocking some sites. This is a 27% increase since 2001.The greatest concern for most employers is lost
I’m happy to say I haven’t been an advertising victim for 13 years.
If you have been in business for awhile, it has already happened to you - probably more than once. In fact, probably often. And if you are new to the retail world, you can bet the mortgage that it will eventually happen to you.
What is it? It's when you get that big black checkbook out of the center desk drawer, and you sit down across from some media salesperson, and you write out some kind of a check for some amount, for some kind of promotion advertising expense, and you have no earthly idea whether you made a good decision, bad decision, when you'll know, how you'll know, if you'll know.
I detest that kind of uncertainty. I don't like to play guesswork games with my money and I bet you don't either. I'm going to tell you how to eliminate it, how to make every dollar you spend on advertising and marketing measurable and accountable.
The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!
All advertising can be one of only two types – either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.
Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandise, your service, your image, etc.)
You Can't Deposit “Creativity” In The Bank
Unfortunately, most advertising agencies are interested In being creative and cutesy.
That's what wins advertising awards. I think this is absolutely ridiculous. The advertising field gives awards based on creativity, not results. Many ads that have won top awards didn't produce any substantial increases in sales.
Direct response advertising, on the other hand:
1. Contains a headline that flags your prospect and creates curiosity
2. Creates interest in the merchandise
3. Creates desire in the prospect
4. Has a specific offer
5. Has a deadline
6. Has measurable results
Why is this so important? Two reasons:
1. Most businesses have limited capital to spend on their marketing and advertising (unless you are Coca Cola or Microsoft). Since you have a limited budget, why waste it on advertising that you are not sure is working?
2. The only reason a business would advertise is to get more customers and sell more merchandise. A direct response ad concentrates only on this purpose. First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).
Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.
It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.
It crea
How Not To Get Your Site Banned By The Search Engines
One of the problems when starting out advertising your newly created site, is to decide which seo(search engine optimisation) service to use, there are many to choose from, and all promising much.But in choosing a seo service to promote your website, any inaugurated client needs to be aware that the search engines punish those who utilize bad seo techniques. These techniques in the seo world are called black hat seo as opposed to white hat seo.These include mass advertising your site with useless repetitive keywords, that don't
idea whether you made a good decision, bad decision, when you'll know, how you'll know, if you'll know.One of the problems when starting out advertising your newly created site, is to decide which seo(search engine optimisation) service to use, there are many to choose from, and all promising much.But in choosing a seo service to promote your website, any inaugurated client needs to be aware that the search engines punish those who utilize bad seo techniques. These techniques in the seo world are called black hat seo as opposed to white hat seo.These include mass advertising your site with useless repetitive keywords, that don't
I detest that kind of uncertainty. I don't like to play guesswork games with my money and I bet you don't either. I'm going to tell you how to eliminate it, how to make every dollar you spend on advertising and marketing measurable and accountable.
The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!
All advertising can be one of only two types – either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.
Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandise, your service, your image, etc.)
You Can't Deposit “Creativity” In The Bank
Unfortunately, most advertising agencies are interested In being creative and cutesy.
That's what wins advertising awards. I think this is absolutely ridiculous. The advertising field gives awards based on creativity, not results. Many ads that have won top awards didn't produce any substantial increases in sales.
Direct response advertising, on the other hand:
1. Contains a headline that flags your prospect and creates curiosity
2. Creates interest in the merchandise
3. Creates desire in the prospect
4. Has a specific offer
5. Has a deadline
6. Has measurable results
Why is this so important? Two reasons:
1. Most businesses have limited capital to spend on their marketing and advertising (unless you are Coca Cola or Microsoft). Since you have a limited budget, why waste it on advertising that you are not sure is working?
2. The only reason a business would advertise is to get more customers and sell more merchandise. A direct response ad concentrates only on this purpose. First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).
Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.
It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.
It cre
Creative Multiple Passive Income Streams: Make Money from your Artistic Talent
Are you a writer, artist, photographer, designer or Web developer?If you're a creative, the chances are high that if someone is making a buck from your talents, it's not you. We creatives aren't good negotiators. We love our work, and we're happy that someone wants to pay us for it. It takes us a while to realize that while everyone else is doing nicely from our work, we're not.The answer is: Multiple Passive Income Streams.How would that work? Some ideas ----If you're a writer, you could:* work on a novel (your
g. It is Institutional advertising because in most cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:Are you a writer, artist, photographer, designer or Web developer?If you're a creative, the chances are high that if someone is making a buck from your talents, it's not you. We creatives aren't good negotiators. We love our work, and we're happy that someone wants to pay us for it. It takes us a while to realize that while everyone else is doing nicely from our work, we're not.The answer is: Multiple Passive Income Streams.How would that work? Some ideas ----If you're a writer, you could:* work on a novel (your
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandise, your service, your image, etc.)
You Can't Deposit “Creativity” In The Bank
Unfortunately, most advertising agencies are interested In being creative and cutesy.
That's what wins advertising awards. I think this is absolutely ridiculous. The advertising field gives awards based on creativity, not results. Many ads that have won top awards didn't produce any substantial increases in sales.
Direct response advertising, on the other hand:
1. Contains a headline that flags your prospect and creates curiosity
2. Creates interest in the merchandise
3. Creates desire in the prospect
4. Has a specific offer
5. Has a deadline
6. Has measurable results
Why is this so important? Two reasons:
1. Most businesses have limited capital to spend on their marketing and advertising (unless you are Coca Cola or Microsoft). Since you have a limited budget, why waste it on advertising that you are not sure is working?
2. The only reason a business would advertise is to get more customers and sell more merchandise. A direct response ad concentrates only on this purpose. First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).
Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.
It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.
It cre
What is a Dollar? A Unit of Trade and that is It
We are seeing a drying up of consumer dollars in our markets. But remember the dollar is only an instrument of trade; it is merely a leveling point for evaluation. The dollar creates intrinsic value in everything we desire based on the value we and everyone else in a market sector places on that item in relation to a predetermined unit price of a fixed and stable instrument. So whereas the dollars in the market become scarce, as a small businessperson why not simply revert to other methods of commerce.If you go all the way back to basics the fir
vity, not results. Many ads that have won top awards didn't produce any substantial increases in sales.We are seeing a drying up of consumer dollars in our markets. But remember the dollar is only an instrument of trade; it is merely a leveling point for evaluation. The dollar creates intrinsic value in everything we desire based on the value we and everyone else in a market sector places on that item in relation to a predetermined unit price of a fixed and stable instrument. So whereas the dollars in the market become scarce, as a small businessperson why not simply revert to other methods of commerce.If you go all the way back to basics the fir
Direct response advertising, on the other hand:
1. Contains a headline that flags your prospect and creates curiosity
2. Creates interest in the merchandise
3. Creates desire in the prospect
4. Has a specific offer
5. Has a deadline
6. Has measurable results
Why is this so important? Two reasons:
1. Most businesses have limited capital to spend on their marketing and advertising (unless you are Coca Cola or Microsoft). Since you have a limited budget, why waste it on advertising that you are not sure is working?
2. The only reason a business would advertise is to get more customers and sell more merchandise. A direct response ad concentrates only on this purpose. First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).
Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.
It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.
It cre
Just Get To IT - Taglines that Grab Attention
Why bother with a tagline?Most consultants think it is better for clients to remember their company name rather than some logo or tagline. Although this is ideal, they may not be able to figure out what you do just by the name of your company. My company BizMechanix does give a hint of what we do but it is not specific enough for someone to get it when they see the name for the first time. Most consultants use their own name in the title of their company. I like this idea as it gives a professional feel but it absolutely does not let anyone know
re customers and sell more merchandise. A direct response ad concentrates only on this purpose. First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).Why bother with a tagline?Most consultants think it is better for clients to remember their company name rather than some logo or tagline. Although this is ideal, they may not be able to figure out what you do just by the name of your company. My company BizMechanix does give a hint of what we do but it is not specific enough for someone to get it when they see the name for the first time. Most consultants use their own name in the title of their company. I like this idea as it gives a professional feel but it absolutely does not let anyone know
Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.
It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.
It creates "urgency" by telling the customer that he must act now in order to gain these important benefits, and why this offer is so limited, either by time, or by the quantity available.
Finally, it must contain a way for you to track exactly what sales or customers were generated by that particular ad.
Now that I have defined for you the difference between institutional and direct response advertising, here's the big question that you have to ask yourself before you make every future marketing and advertising decision. Does the advertising that you are considering meet all six of the criteria that I outlined above? If is doesn't, then pass on it as quickly as you can say:
"I'm Mad as Hell and I Refuse to Be an Advertising Victim Again!"
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/25349/diggitup-Im-Mad-as-Hell-and-I-Refuse-to-be-an-Advertising-Victim.html">I'm Mad as Hell and I Refuse to be an Advertising Victim</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/25349/diggitup-Im-Mad-as-Hell-and-I-Refuse-to-be-an-Advertising-Victim.html]I'm Mad as Hell and I Refuse to be an Advertising Victim[/url]
Related Articles:
How to Start an Internet Business?
Bookmark it:
|