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Digg it UP - What is Your Mortgage Company Really Worth?
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually “serve themselves," without the need for overtime staff, or lengthy voice mail procedures. James Fe
There are a variety of options open to you for air transport. You will find that these options are very versatile in several ways. They all use the principals of flying but they also allow for some of the most amazing types of air transport out there. Getting around has never been grander and more and more people are taking advantage of flying in vario
Is it possible that you could own a mortgage company for many years, but never really build value in your business? Your company is your biggest investment besides your home.
Here are a few billion dollar questions for you?
What steps are you taking right now to increase the value of your business? Not just to make more monthly revenue but actually increase what your business is worth.
What steps are taking to promote your brand?
Is your business built on one person (yourself)? Most mortgage companies grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the company is the focus.
What would happen if your high producing loan officers left? This is typically an owner’s greatest fear. Many mortgage professionals are frustrated because they are stuck working in their business not on it. They have become trapped in the “loan officer dependency cycle” desperately trying to hold onto high producing LO’s by paying them high splits. This leads to commission splits that bleed the compa
The success stories of most of the multimillion dollar companies start out from something small. From being a labor of love of one or two individuals who are working on a project at the garage of their home, a company can grow to such extent that they become a worldwide phenomenon.Without the help of a dedicated staff or workforce, not one of the
What steps are you taking right now to increase the value of your business? Not just to make more monthly revenue but actually increase what your business is worth.
What steps are taking to promote your brand?
Is your business built on one person (yourself)? Most mortgage companies grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the company is the focus.
What would happen if your high producing loan officers left? This is typically an owner’s greatest fear. Many mortgage professionals are frustrated because they are stuck working in their business not on it. They have become trapped in the “loan officer dependency cycle” desperately trying to hold onto high producing LO’s by paying them high splits. This leads to commission splits that bleed the comp
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are
Is your business built on one person (yourself)? Most mortgage companies grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the company is the focus.
What would happen if your high producing loan officers left? This is typically an owner’s greatest fear. Many mortgage professionals are frustrated because they are stuck working in their business not on it. They have become trapped in the “loan officer dependency cycle” desperately trying to hold onto high producing LO’s by paying them high splits. This leads to commission splits that bleed the comp
The most important single distinction we must make in our target group for any brand is the one between prospects and customers. This is because these two groups play very different roles in our business building program.There are two broad strategic activities involved in increasing our brands’ market share. We have to keep getting more revenues
What would happen if your high producing loan officers left? This is typically an owner’s greatest fear. Many mortgage professionals are frustrated because they are stuck working in their business not on it. They have become trapped in the “loan officer dependency cycle” desperately trying to hold onto high producing LO’s by paying them high splits. This leads to commission splits that bleed the comp
What is Six Sigma?Six Sigma is a quality management program that is designed to achieve a “six sigma” level of quality for products. In the mid 1980s, Motorola pioneered Six Sigma and it has since been adopted by many other companies and manufacturers. Service companies also implement Six Sigma strategies to improve customer service and relations.
Do you have a one and done mentality, short term business approach? Is your business totally dependant on your production or on a group of high producing LO’s? In this situation it is very difficult to really build your brand and invest in systems that are necessary to grow (by grow I mean increase in value) your business.
A friend once told me that there are only 100 pennies in a dollar. At 60% split, plus payroll plus operation costs plus, plus- what is actually left in the form of a profit? The question is how do you reverse course without losing your business?
This may be the time to take one step back to move two steps forward. Over the past 5 years compa
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